Creating Communications That Connect: What's Your Strategy? by Tammy Dayton (Moth) and Dave Demerjian (43,000 Feet), hosted by MIT Communication Production Services
With more than 332 million members worldwide, LinkedIn is the world’s largest professional network on the Internet. According to research from the Content Marketing Institute, 67% of nonprofit marketers are using LinkedIn to distribute content for their organization. Join us to learn important tips, best practices, and strategies for transforming LinkedIn from a place where HR professionals can find talent into a place that you can use effectively for content marketing.
Presenter: Greg Jarboe, co-founder and president, SEO-PR
Host: MIT Communication Production Services
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
With more than 332 million members worldwide, LinkedIn is the world’s largest professional network on the Internet. According to research from the Content Marketing Institute, 67% of nonprofit marketers are using LinkedIn to distribute content for their organization. Join us to learn important tips, best practices, and strategies for transforming LinkedIn from a place where HR professionals can find talent into a place that you can use effectively for content marketing.
Presenter: Greg Jarboe, co-founder and president, SEO-PR
Host: MIT Communication Production Services
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Nova Scotia Web Media Consultants Supernova Studios Presents our second in a series of LinkedIn Tutorials. Learn how to create and use your LinkedIn Profile with these simple tips.
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
If you’re a HR leader, aspiring HR leader, line manager or social recruiting evangelist, this e-book takes you through the process of being a stellar talent finder on LinkedIn. What’s more? You can also learn from 8 Indian rockstar recruiters on how they deliver on key recruiting metrics using social recruiting.
If you haven’t taken the ‘Rockstar Recruiter Meter’ quiz in this e-book...Get cracking now!
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Are you tired of using view panels to display data in XPages? This webinar will show how you can provide a new look and feel and rich functionality with several variations of Dojo data grids. You'll learn about the XPages Dojo Data Grid control and its key features, including infinite scrolling, sorting, and editable cells. Then you'll see how to transform the grid into a Dojo EnhancedGrid and take advantage of enhanced plugins to provide even more functionality, such as multi-rule filtering and context menus. Finally, you'll get a glimpse of how to bypass the grid control in order to create a categorized Dojo TreeGrid.
You'll come away with a myriad of options for providing appealing, interactive, highly functional data grids.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Nova Scotia Web Media Consultants Supernova Studios Presents our second in a series of LinkedIn Tutorials. Learn how to create and use your LinkedIn Profile with these simple tips.
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
If you’re a HR leader, aspiring HR leader, line manager or social recruiting evangelist, this e-book takes you through the process of being a stellar talent finder on LinkedIn. What’s more? You can also learn from 8 Indian rockstar recruiters on how they deliver on key recruiting metrics using social recruiting.
If you haven’t taken the ‘Rockstar Recruiter Meter’ quiz in this e-book...Get cracking now!
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Are you tired of using view panels to display data in XPages? This webinar will show how you can provide a new look and feel and rich functionality with several variations of Dojo data grids. You'll learn about the XPages Dojo Data Grid control and its key features, including infinite scrolling, sorting, and editable cells. Then you'll see how to transform the grid into a Dojo EnhancedGrid and take advantage of enhanced plugins to provide even more functionality, such as multi-rule filtering and context menus. Finally, you'll get a glimpse of how to bypass the grid control in order to create a categorized Dojo TreeGrid.
You'll come away with a myriad of options for providing appealing, interactive, highly functional data grids.
This is an intensive two week Entrepreneurship Program that provides Emiratis the opportunity to dramatically improve career choices for high school graduates and college students. All participants will have the chance to train for the business world through Transform Your Future: a business simulation and educational program, aimed at improving work placement chances and potential job choices and entrepreneurship opportunities for the future. At the end of the program, there will be a competition among participants to identify the best business plan presented.
Published on Jun 21, 2015
Tempo June 2015
Cover Story: Looking through the lens of Nabeela Huda
Check out our website: http://tempoplanet.com/
Check us out on our social media pages:
Facebook: https://www.facebook.com/pages/Abu-Dhabi-Tempo/114665148553019
Twitter: https://twitter.com/tempoplanet
Instagram: http://instagram.com/tempoplanet
Published in: Lifestyle
We have evaluated a coursebook according to Tomlinson and Masuhara's framework in Chapter 9 of English Language Learning Materials - A critical review.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Setting & Managing Client Expectations During Site Launches - STAT City Crawl...Joe Kelly
After five years of in the field of SEO, I've learned a lot of great lessons about how to effectively communicate during site launches. This presentation will give you clear and actionable takeaways to help enhance your communication with clients during SEO site launches.
I hope that you design your own workbook and visual management boards. Making this process your own is how the work is enabled. Most people take a course and download the software or the workbook and try to apply without going through the necessary steps to learn the process. I hope that you have started your experiment, your PDCA cycle in adding these thoughts to your toolbox and the way you do your work. There is a Slideshare presentation on the workbook using this slide deck.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
10 Action Items to Become Successful in MarketingRandy Everett
Training deck presented to UCSD Undergraduate Marketing Association in 2013. The goal was to provide advice for students considering a marketing career. The format included an introduction, explanation of a marketing agency's role, examples from Anderson Direct Marketing at http://www.andersondm.com and my personal top 10 recommended action items to become successful in Marketing. The trivia questions were opportunities to win gift cards during the presentation and keep it interactive.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)David Cameron
Whether you’re a developer, a designer, a content specialist, a digital strategist—anyone with a passion for understanding what it takes to deliver a great user experience can try on the Product Owner hat and see how it fits. I’ll introduce you to the skills and training that have helped me most in my first year as the Web Product Owner for Ithaca College, and share first-hand insights on how adding this new role to our web team transformed not just a head-to-tail site upgrade, but how we’re thinking about the future of the web overall.
Product designer is amalgamation of technology, computer science and management thus it is a very responsible post. If we see it from a business perspective then we find that a business is a giant structure as a whole and there are different aspects to it. A product designer is responsible for creating or making a product which is useful to users. He needs to take direction from the business and its goal along with his own creativity.
Stuart Wilson 360º Creative Director - Career Biographystuwilson.co.uk
Career biography of an experienced, 360° Creative Director/Strategist with a natural inclination towards emerging products and platforms that drive social connection, while also retaining a command of the traditional communication channel mix. A creative polymath originally from a design background who has developed into a multifaceted writer, methodical strategic thinker and inspirational leader, equally comfortable working on both domestic and global briefs.
Looking to develop a digital portfolio? This presentation will provide you with some guidelines on how to put together your portfolio from scratch - from organizing your content to building to site with Weebly, Wix, or Wordpress.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Similar to Creating Communications That Connect (20)
A look at social media platforms that are having a breakout year so far. This presentation also covers trends gaining traction among apps and in social media in general, and new technologies that will impact social media.
Learn how colleges and universities are using Hootsuite to manage social media. This presentation will highlight real-world examples with a focus on student engagement, building public and influencer awareness, and fundraising and recruiting.
Google Updates: Panda, Penguin and Hummingbird, Oh My!MITCPS
According to Compete PRO, 34.52% of the incoming traffic to mit.edu sites in July 2014 came from Google.com. That’s 1,403,774 out of the 4,065,881 visits to these sites from the U.S. that month. This presentation will explain how search works and give an overview of the more than 200 unique signals or “clues” that Google’s algorithms use today. It will also cover three major updates to Google’s algorithms, named Panda, Penguin and Hummingbird. And it will take a look at the algorithms of the second largest search engine, YouTube.
Take a deep dive into the MIT Alumni Association’s email marketing data with strategist Joe McGonegal. Beyond open/click-thru rates, what are the most meaningful data to track? And if MIT constituencies already love to read and click, how does one improve on impressive numbers? Joe will brief us on the tests he’s done on newsletters and campaigns in his “email lab,” provide 10 tips for improving email performance, and share some of his favorites from around campus.
Presenter
Joe McGonegal, MIT Alumni Association
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
3. Six Steps to Successful
Communications:
1. Research and Planning
2. Strategy and Positioning
3. Discovery and User Research
4. Brand Definition
5. Visualization and Articulation
6. Ensuring Consistency
5. Communications audit
Catalog and review your existing materials and/or modes of outreach.
Budget & resources
Establish financial and staffing needs.
Develop a wish list
Prioritize the most essential components.
Creative partners
CPS can help you assess whether you would benefit from working with an
outside firm. They can assist with defining the scope of your project,
preparing an RFP, and helping you select from a set of proven creative
partners.
Step 1: Research & Planning
7. Being part of the MIT brand
MIT brings with it prestige, universal name recognition, and strong
brand equity.
But being linked to such a strong brand comes with expectations
and limitations.
Benchmark yourself against peers
Identify organizations similar to yours.
What do they look like and how do they talk about themselves?
Where do you fit in?
Step 2: Understanding the Landscape
9. Good ol’ fashioned conversation
Conduct interviews, roundtables, and online surveys.
Experiential research
Watch customers interact with your organization at conferences,
meetings, and events.
Pay attention to how you are interacting with different audiences. What
are you saying and how are you saying it?
Personas
Develop user profiles that help you understand what motivates and
inspires each of your audiences.
Step 3: Discovery & Audience Research
12. Your brand is your promise to your customer. It tells them
what they can expect from your products and services, and it
differentiates your offering. Your brand is derived from who
you are, who you want to be, and how you are perceived.
A winning brand is:
Simple
Clear
and
concise
Memorable
Authentic
and
honest
Step 4: Brand Definition
13. Four signs you may have a branding problem
Your target audience doesn’t understand
what you do.
You lack a consistent visual identity.
You ask three employees how they describe your
organization and they say three different things.
You have trouble answering the question
“Why do we exist and what makes us special?”
1
2
3
4
Step 4: Brand Definition
14. Brand pillars
Three to five attributes that define your organization’s strengths
and value.
These are internal statements that ensure your communications
are unified and consistent.
Step 4: Brand Definition
15. Introduction
MIT SLOAN STUDENT LIFE OFFICE
Brand pillar #1: Here for everyone
The Student Life Office serves as a resource for MIT Sloan graduate and undergraduate students. It is a
“first-stop” able to direct students to the resources they need, and is committed to respecting Sloan’s
different student constituencies while celebrating the commonalities that make them part of a single
community.
Brand pillar #2: Supporting an integrated, collaborative culture
The Student Life Office is guided by a belief that unique learning occurs when diverse students and
groups are given opportunities to interact in authentic, meaningful ways. SLO activities provide a
platform for connection, leadership development, and learning outside the classroom, and foster a
collaborative culture shaped by the contribution of the students who are part of it.
Brand pillar #3: A supportive resource, a trusted voice
Because each member of the SLO staff is professional and trusted, the office has a unique opportunity
to convey consistent messages about Sloan’s values and culture. The Student Life Office is one of the
few at the School that reaches every student, and as such is well positioned to convey messages that
define cultural norms, expectations, and the uniqueness of the Sloan experience.
Step 4: Brand Definition
16. Brand personality
Messaging
Tone and voice: Develop language that captures your strengths and value, and be
sure to use it consistently across all communications.
Audience segmentation: While brand pillars should resonate with everyone who
interacts with your organizations, different audiences may need distinct messages.
Visual elements
Logo or logotype: Create logo that works in print, on screen, and in small-scale
placements.
Visual identity: Develop a visual system that includes color palette, typographic
palette, photography, illustration styles, and related design guidelines.
Step 4: Brand Definition
20. Craft a plan
Go back to your initial communications wish list and see which pieces are
still relevant.
Reassess resources and timeline to develop a game plan for creating and
rolling out communications.
Step 5: Visualization and Articulation
21. Step 5: Visualization and Articulation
Create a content outline
Develop schematics / wireframes
Establish look-and-feel and voice
Solidify content requirements & word counts
Develop design drafts
Vet with stakeholders
Plan for photography
Prepare for production
23. IS&T Flexible grid: device width breakpoints
The flexible layout is only one piece of a responsive website. Flexible images/media and Media queries (CSS3 specification) are necessary for layouts to function properly.
320px
Phones
portrait
orientation
480px
Phones
landscape
orientation
600px
Small tablet
portrait
orientation
768px
iPad
portrait
orientation
MAX layout width
- text column size reduced
- design elements reduce in width
- navigation reduces in width
- images reduce size if necessary
- grid changes for portrait width
- some block elements
shuffle for portrait width
- design elements reduce in width
- navigation reduces in width
- images reduce size if necessary
- new navigation orientation
- grid changes for small
device width
- some block elements
shuffle for mobile
device users
- text column sizes reduced
- design elements reduce in width
- images reduce size if necessary
1200px
px
widescreen laptops and large monitors
1024px
iPad
landscape
orientation
Small laptop/netbook
prepared by Moth Design 9.19.2011
24. See All
Lorem ipsum dolor sit amet
Morbi leo risus, porta ac consectetur ac dolor Learn more
Lorem ipsum sit
vulputate
Porta mollis ligula
sit amet
Malesuada risus
ligula
Venenatis
vulputate dolor
Process Dolor Sit Amet
Lorem Ipsum Dolor Sit
Curabitur blandit tempus porttitor. Vivamus sagittis
lacus vel augue laoreet rutrum auctor. Read more
Vivamus sagittis lacus vel
augue laoreet rutrum auctor.
Etiam porta sem malesuada
magna mollis euismod.Parturient Malesuada Egestas
Etiam porta sem malesuada magna mollis
euismod.Maecenas sed diam . Read more
0.0 Homepage: Alternating image & descriptive content
NOTES:
Primary branding and messaging
See page 1 for details
Carousel: Project and individual profile
See page 2 for details
Descriptions with links
Process shown (content type is flexible)
Short descriptive text with site entry points
Chart / graphic with short descriptions
Process shown (content type is flexible)
Can work combined with or separately from #3
Carousel: Images with captions
Research news shown (content type is flexible)
Row of large text entry points
Descriptive text with button links
1
2
3
4
5
6
1
2
3 4
MIT
Sloan
Logo
MIT SLOAN BRANDING
TOPICS About Events Contact
ACADEMIC
EXPERIENCES
RESEARCH
& PRACTICE
PARTNER
WITH US
MIT Sloan
Sustainability
MIT Sloan Sustainability
Wireframes / April 1, 2013
25. Cras justo odio, dapibus ac facilisis in,
egestas eget quam. Vestibulum id ligula
porta felis euismod semper.
Dolor Tristique Tellus Tortor
Tortor Commodo Quam
Academic Experiences
Vestibulum id ligula porta felis euismod semper.
MIT
Sloan
Logo
MIT SLOAN BRANDING
TOPICS About Events Contact
ACADEMIC
EXPERIENCES
RESEARCH
& PRACTICE
PARTNER
WITH US
MIT Sloan
Sustainability
Courses Sustainability Certificate Profiles Careers Student Groups Get Involved
Our goal is to train innovators
lorem sit amet
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia
odio sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit amet risus. Integer
posuere erat a ante venenatis dapibus posuere Curabitur blandit tempus
porttitor. Vestibulum id ligula porta felis euismod semper.
Aenean lacinia bibendum nulla sed consectetur. Curabitur
blandit tempus porttitor. Sed posuere consectetur est at
lobortis. Maecenas sed diam eget risus varius blandit sit
amet non magna. Donec ullamcorper nulla non metus.
Cum sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus. Integer posuere erat a ante
venenatis dapibus posuere velit aliquet.dolor id nibh
ultricies vehicula ut id elit. Maecenas sed diam eget risus
varius blandit sit amet non magna. Etiam porta sem
malesuada magna mollis euismod.
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia
odio sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit amet risus. Integer
posuere erat a ante venenatis dapibus posuere Curabitur blandit tempus
porttitor. Vestibulum id ligula porta felis euismod semper. Morbi leo risus,
porta ac consectetur ac, vestibulum at eros. Lea
Sustainability Certificate
Read more at lorem
Courses sit amet
All Courses
Cras justo odio, dapibus ac facilisis in,
egestas eget quam. Vestibulum id ligula
Action Learning
Cras justo odio, dapibus ac facilisis in,
egestas eget quam. Vestibulum id ligula
Executive Education
Cras justo odio, dapibus ac facilisis in,
egestas eget quam. Vestibulum id ligula
Sed posuere
consectetur est at
Nullam quis risus eget urna mollis ornare
vel eu leo. Maecenas sed diam eget risus
varius blandit sit amet non magna.
Topic lorem Topic dolor
Location amet
PROFILE
Sed posuere
consectetur est at
Nullam quis risus eget urna mollis ornare
vel eu leo. Maecenas sed diam eget risus
varius blandit sit amet non magna.
Topic lorem Topic dolor
Location amet
PROFILE
Sed posuere
consectetur est at
Nullam quis risus eget urna mollis ornare
vel eu leo. Maecenas sed diam eget risus
varius blandit sit amet non magna.
Topic lorem Topic dolor
Location amet
PROFILE
Read more at lorem
About sit amet
TOPICS
ACADEMIC
EXPERIENCES
RESEARCH
& PRACTICE
PARTNER
WITH US
About Events Contact
MIT Sloan
Sustainability
Cras justo odio, dapibus ac facilisis in, egestas eget quam.
Vestibulum id ligula porta felis euismod semper.
Dolor Tristique Tellus Tortor
Tortor Commodo Quam
Academic Experiences
Vestibulum id ligula porta felis euismod semper.
MIT
Sloan
Logo
MIT SLOAN BRANDING
Courses Sustainability Certificate Profiles Careers Student Groups Get Involved
Our goal is to train innovators
lorem sit amet
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio
sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat
a ante venenatis dapibus posuere Curabitur blandit tempus porttitor. Vestibulum
id ligula porta felis euismod semper.
Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus
porttitor. Sed posuere consectetur est at lobortis. Maecenas sed diam eget risus
varius blandit sit amet non magna. Donec ullamcorper nulla non metus.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus
mus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.dolor id
nibh ultricies vehicula ut id elit. Maecenas sed diam eget risus varius blandit sit
amet non magna. Etiam porta sem malesuada magna mollis euismod.
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio
sem nec elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat
a ante venenatis dapibus posuere Curabitur blandit tempus porttitor. Vestibulum
id ligula porta felis euismod semper. Morbi leo risus, porta ac consectetur ac,
Sustainability Certificate
Read more at lorem
Courses sit amet
All Courses
Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
Vestibulum id ligula
Executive Education
Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
Vestibulum id ligula
Action Learning
Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
Vestibulum id ligula
Tablet Portrait 569-768px
768px shown1200px shown
1.0 Academic Experiences 1.0 Academic Experiences
Tablet Landscape/Desktop 769–1200px
32. MCLA VIEWBOOK CONTENT OUTLINE
First Draft
15 May 2012
One of the ideas that keeps coming back to us as we flesh out this outline is the idea of impact.
During our meetings you talked quite a bit about high impact learning in the context of
academics, but in reality it touches every part of the MCLA experience, from classes and
internships, to relishing the outdoors and local galleries, to dorm life and student clubs. This is
an idea we would like to explore as an overarching theme for the piece. It would be reflected in
headlines, messaging, etc.
[Front cover]
MCLA
Headline TBD
[IFC and page 1]
Headline TBD
• Letter from President Grant – In addition to talking about MCLA, this is an opportunity for
us to do some thought leadership messaging around the value of a liberal arts education
(selling the category as well as the product).
[Pages 2 and 3]
Academics: Headline TBD
• Introductory copy – Brief intro to MCLA’s academic programs. This is another place where
we work in messaging about the value and transferable skills of a liberal arts education.
• List of majors – Do we want to include the concentrations? I’d vote no, but please weigh in.
Also mention honors program.
• Other non-undergraduate options – include brief mention of professional education and
eMBA programs. MCLA: are there others?
• SIDEBAR: Chart your course – One way to contextualize the MCLA academic experience
is to show how students progress through their program. We are thinking about the idea of
having a current student or recent graduate list one class they took each semester over the
course of their four years that they feel shaped their education. This type of timeline would
show the depth and breadth of your curriculum and the variety of areas your students can
explore.
38. Step 6: Ensuring consistency
Brand Police
Identify the “Brand Police” within your organization who will
ensure that communications stay on brand consistently.
The head of communications or marketing typically serves this
role.
Educate your people to ensure they understand the brand, its
value, and how it should be used.
39. Common Pitfalls
Be proactive, not reactive. Develop a communications calendar that maps to
your needs and objectives and allocates resources so that you are not
scrambling.
Garnering buy-in can often be one of the most challenging components of a
project, so get input early.
Good writing and design go hand in hand. Build a team that can work
collaboratively.
Don’t underestimate the time and resources that in-house writing, design, and/or
project management will add to your regular responsibilities.