Social media evolution in higher education
- 1. Social Media Evolutionin Higher Education November 2015 Customer Success Executive @inthekisser Erica Ayotte
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- 7. 74% of theclass of 2013 used social media in deciding where to enroll Source: iacac.org
- 9. “Universities that haveraised more than $10k from social media has risen to 43 percent, up from 33 percent in 2013.” Source: CASE 2014
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- 13. How Hootsuite HelpsDepartments 1. Content planning and scheduling 2. Listen, respond, and engage 3. Measure content performance by channel 4. Mix and match ecosystem tools
- 14. How Hootsuite HelpsOrganizations 1. Content distribution and discovery 2. Coordinated response and routing 3. Measure complete digital impact 4. Access to full ecosystem
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Editor's Notes
- #3 Hootsuite’s mission. And not just relationships that “feel good” but serve a purpose.
- #4 Centralized model Centralized governance & policies. Smaller colleges and universities tend to be set up like this. Pros: Have dedicated staff and resources. Policies are in place. Consistent experience internally & externally Cons: Innovation doesn’t happen as quickly. Full needs of org not often met.
- #5 Distributed model – Pros: there’s more freedom for individual depts, innovation moves quickly, and easier to get off the ground. Cons: lack of coordination can create inconsistent experience, orphan accounts (lack of continuity), distributed resources
- #6 Coordinated model – best of both --MIT Moving from distributed to coordinated (much more complex than average higher ed institution. More like a govt model) On the social campus, every department works within an overarching social media governance structure, yet is empowered to leverage social media in creative ways to meet its own objectives. Create a consistent experience; coordinate content and response across depts, measure collective impact, allow for diversity of voices and needs to be met, have access to greater resources
- #7 Student Life Like a call center—have to repeat your situation at each stage and to each person. Coordinating messaging and routing responses.
- #8 admissions
- #9 Admissions, innovation
- #10 http://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/ Alumni & development
- #11 Alumni