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Introduction to UX
By Dallas De Zilva
www.dallasaj.com
Contains:
• What does UX (User Experience) really mean?
• UX and Donald Norman
• Why is UX becoming famous?
• Cognitive science
• Customer Decision Journey
• UX for Web
• Usability and User Interface
• Content Strategy
• Business Activities , Communication
What does UX (User Experience) really mean?
• ISO 9241-210 - defines user experience as
"a person's views and reactions that
result from the use or anticipated use of a
product, system or service".
UX and Donald Norman
• UX widespread as a result of Donald Norman’s publications in the
mid-1990s.
• Donald A. Norman has majored in Electrical Engineering and has a
doctorate in Philosophy in Psychology.
Why is UX becoming famous?
• Recent advances in mobile, Tab
device technologies.
• Increasing number of e-commerce
sites
Main focus : Cognitive science
• Cognitive science is the interdisciplinary scientific study of the mind
and its processes.
UX for Web
www.genetechsolutions.com
Usability and User Interface
• Usability really just means making sure that something works well: that
a person of average (or even below average) ability and experience
can use the thing—whether it’s a Web site, a fighter jet, or a revolving
door—for its intended purpose without getting hopelessly frustrated.
• The first rule of usability – Don’t make me think
• We don’t read pages. We scan them.
Ultimate goal : get rid of the question marks.
Content Strategy
• “Content strategy plans for the creation, publication, and
governance of useful, usable content (UX Booth, 2014).”
Business Activities , Communication
• Shipping
• Customer Care – Call centers
• Payment Methods – Mobile payment
www.dallasaj.com

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UX - User Experience

  • 1. Introduction to UX By Dallas De Zilva www.dallasaj.com
  • 2. Contains: • What does UX (User Experience) really mean? • UX and Donald Norman • Why is UX becoming famous? • Cognitive science • Customer Decision Journey • UX for Web • Usability and User Interface • Content Strategy • Business Activities , Communication
  • 3. What does UX (User Experience) really mean? • ISO 9241-210 - defines user experience as "a person's views and reactions that result from the use or anticipated use of a product, system or service".
  • 4. UX and Donald Norman • UX widespread as a result of Donald Norman’s publications in the mid-1990s. • Donald A. Norman has majored in Electrical Engineering and has a doctorate in Philosophy in Psychology.
  • 5. Why is UX becoming famous? • Recent advances in mobile, Tab device technologies. • Increasing number of e-commerce sites
  • 6. Main focus : Cognitive science • Cognitive science is the interdisciplinary scientific study of the mind and its processes.
  • 7.
  • 9. Usability and User Interface • Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing—whether it’s a Web site, a fighter jet, or a revolving door—for its intended purpose without getting hopelessly frustrated. • The first rule of usability – Don’t make me think • We don’t read pages. We scan them.
  • 10. Ultimate goal : get rid of the question marks.
  • 11. Content Strategy • “Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).”
  • 12. Business Activities , Communication • Shipping • Customer Care – Call centers • Payment Methods – Mobile payment
  • 13.
  • 14.