UX STRAT Europe 2018: Sonja Rattay, Block Zero
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UX STRAT Europe 2018 presentation slides by Sonja Rattay: "Re-Thinking User Experience: Creating Ecosystem User Journeys"
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UX STRAT Europe 2018: Sonja Rattay, Block Zero
- 1. Re-thinking UX Designing responsible UX for Ecosystems Sonja Rattay Block Zero Studio Head of UX & Co-Founder sonja@blockzero.se
- 2. Block Zero Strategic Design & Innovation Studio
- 4. Why is this so hard?
- 6. Aniticipation | Privacy Usability | Habits Integration | Complexity Process & Environm ent Product Smart things are wicked.
- 7. Language enables Critique Shared Acceptance Comfort enables Discurse Process & Environm ent Product Move slow & fix things.
- 8. Human Experience Human Effort Human Rights Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Ethical Design Manifesto by Ind.ie
- 9. MINUTSOFT SECURITY FOR EVERYONE POINT BY MINUT
- 10. CONTEXT: PILOT
- 11. Process & Environm ent Product Challenge Map an informal communication process to a natural messaging flow in potentially tense situations.
- 12. Soft Security Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Integrated Communication Accessible Application REQUIREMENTS
- 13. Family digital & personal transparent, open all encompassing Close Neighbors personal casual, unintrusive favors, emergencies Distant Neighbors digital polite warnings, threats COMMUNITY RESEARCH
- 14. ASKING FOR HELP
- 15. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Integrated Communication Product as connector for new communication REFLECTION
- 17. Opt in vs Opt out behaviour Multi-channel communication Leveled access Neutral Personality
- 18. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Accessible Application True multi-channel connection is difficult REFLECTION
- 19. FUTURE OF THE SMART HOME FOR ELECTROLUX
- 20. The vision of the future smart home is one where a highly interconnected ecosystem of smart products all work together using artificial intelligence to help people organize their daily lives at home. CONTEXT: VISION
- 21. Challenge Establish and enable communication, reflection and a shared goal throughout different sections. Process & Environm ent Product
- 22. Shared Vision Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Consistent Interactions Scenarios & Vision Candidates REQUIREMENTS
- 23. INTENSIFY COMMUNICATION 1. Connection From Designer to Manager 2. Acceptance Criterias Sustainability, Compatibility, Uniqueness, Reduction 3. Documentation Appliance-independent Mapping
- 24. Shared Politics Politics need to be part of the design process Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable REFLECTION
- 28. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Language matters Names & frameworks enable communication REFLECTION
- 29. WISHLIST We need to build the tools we need for structured reflection throughout the process. We need to build environments which are supportive of our motivations. We need to accept accountability for users beyond usability.
- 30. This is a design responsibility.
- 31. Thank you Sonja Rattay sonja@blockzero.se Block Zero Studio blockzero.se @blockzerostudio