This document discusses various aspects of digital marketing and online advertising. It defines digital marketing as promoting brands using online channels like websites, apps, social media, and other forms of digital media. Viral marketing is described as using social networks to increase brand awareness through shared content. The AIDA model of marketing is explained as the stages of awareness, interest, desire, and action. Metrics on the growth of the digital marketing industry are provided, and the advantages and challenges of digital versus traditional marketing are compared.

1. Created By:
www.PostItFirst.com

2. With regards to the Internet, this is the promoting
of brands using all forms of online digital
advertising channels to reach consumers
This includes video channels, Internet Radio,
mobile phones, display or banner ads, digital
outdoors, and any other form of digital media.

3. Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may
take the form of video clips, interactive Flash games,
ebooks, images, or even text messages.

4. AIDA Model
A – Awareness
◦ Initial point where your brand and/or business is
recognised and acknowledged.
I – Interest
◦ Generating thoughts and discussion about your brand.
D – Desire
◦ Communicate your messages through the use of social
media and email marketing.
A – Action
◦ The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.

5. Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular

6. Grow from $27.1 billion in 2011 to over $42.5 billion in
2015
The search engine marketing industry is projected to
reach over $22 billion by the end of 2012, a 19 percent
increase from $19.3 billion last year
74 percent of small businesses find online networking
to be just as valuable as 58 percent reporting they
struggle to find value in using Facebook to promote
their brand or don't have a page at all number of
companies struggling to take advantage of online
resources

7. Pull marketing:
◦ Websites and blogs are pull strategies
◦ Build websites & Blogs
◦ Classified submissions to approach direct
customers.
◦ Company’s social media profiles
◦ long-term success
◦ the company tries to draw in customers through
different kinds of advertising, such as TV ads,
online banner ads and social media
◦ Online banner ads, and radio and TV ads are other
forms of pull marketing.

8. Push Marketing:
◦ Email Campaign
◦ Certain offers through your social media profiles
◦ Companies may push information and promotional
material directly to end users through email or
fliers to generate demand
◦ Post ads to attract customers
◦ Create an email database of potential customers
and send them product announcements and
promotions directly

12. One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Classified marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability

13. Illegal or unethical practices
Physical demonstration and needs to be
tangible
Transparency
Cost of Hardware

14.  Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:

15. Clearly, the strengths of the Internet as a
marketing medium far outweigh the negatives
Companies grappling with the issue of whether to
market via the Internet are already behind
Companies attempting to build a coherent Internet
marketing strategy must begin to believe that the
Web is likely to be the center of their marketing
future, not simply an adjunct to traditional
marketing methods