The document discusses online marketing, defining it as the promotion of products or services over the internet through various methods such as email marketing, blogging, and social media marketing. It details marketing algorithms like PPC and SEO, as well as strategies like pull and push marketing, highlighting their advantages and disadvantages. The conclusion emphasizes that a tailored online marketing solution can effectively meet business needs.

1. Seminar
On
Online Marketing
Shubham Singh
Information Technology
200108059

2. What is Online Marketing?
• Online Marketing is the marketing of products or services over
the Internet & it ties together creative and technical aspects
of the Internet, including design, development, advertising
and sale
• Online marketing is used by companies selling goods and
services directly to consumers as well as those who operate
on a business to business
model

3. Types of online marketing are :
Email Marketing
Blogging
Pay per click (PPC) marketing,
Social media marketing,
Digital Marketing
Viral Marketing
Methods and Channels

4. Email Marketing
• Email marketing is promoting products through the use of
email
• There are 2 main ingredients to an effective email marketing
campaign
• They are to build a large list of people you can email and to
write great emails
• The emails should be packed with free value and they should
move people to buy what you’re trying to sell

5. Blogging
• Yet another but important and crucial marketing trend that
has brought a huge aberration in our society
• Blogger was launched in 1999 by three friends. Blogging as an
ardent marketing tool has really blossomed in the last some
years
• Businesses, companies and even superstar now use blogging
system for huge promotion

6. Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when those words are
searched for on a search engine such as Google your ad will
appear.
• But you do have to pay every time your ad is clicked on.
• You need to make sure you do your homework and find out
how to effectively use PPC.
• Otherwise you can easily lose a lot of money in a short
amount of time.
• But if you do learn how to use PPC effectively then you can
make a lot of money just as fast

7. Social Media Marketing
• Social media is very popular right now and it’s only getting more
popular
• You can tap into that popularity by using social media to sell
your products
• Just make sure you don’t SPAM people. In fact, you shouldn’t
use any social media to directly sell anything
• Just use social media to direct people to other sites where you
can then hit them with a sales pitch

8. • With regards to the Internet, this is the promoting of brands
using all forms of online digital advertising channels to reach
consumers
• This includes video channels, Internet Radio, mobile phones,
display or banner ads, digital outdoors, and any other form of
digital media.

9. • Marketing techniques that use social networks to produce an
increase in brand awareness or achieve other marketing
objectives (such as product sales) through self-replicating viral
processes.
• It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may take the
form of video clips, interactive Flash games, ebooks, images,
or even text messages.

10. AIDA Model
Applying the AIDA Model to Online Marketing
• A – Awareness
– Initial point where your brand and/or business is recognised and
acknowledged.
• I – Interest
– Generating thoughts and discussion about your brand.
• D – Desire
– Communicate your messages through the use of social media and
email marketing.
• A – Action
– The stage where the conversion is complete and back to the
'interest' stage to retain them. Your website is responsible for this
stage.

11. Algorithms used in Online Marketing
1. PPC Algorithm
2. SEO Algorithm
3. Attribution Modelling

12. PPC Algorithm
The PPC or pay-per-click algorithm is a fast and easy way to
promote your products and reach potential customers. PPC is
part of search engine marketing and uses SEO (Search Engine
Optimization) to reach its intended target audience.

13. SEO Algorithm
The SEO uses keywords to bring targeted traffic that is most likely
to convert users into customers. SEO also optimizes your site for
search engines like Google, Yahoo and others. Characteristics like
loading speed, quality, and relevancy play a crucial role in the
final ranking.

14. Attribution Modelling Algorithm
An attribution model follows the consumer’s path to purchase.
Digital marketers use this strategy to analyze and assign credit to
marketing touchpoints. A touchpoint is every step of the
customer’s journey from searching for a product to purchasing
the product. Attribution models help marketers better
understand which parts of their marketing funnel are most
effective and which need more targeting.

15. Marketing Strategies
• Pull marketing:
– Websites and blogs are pull strategies
– Build websites & Blogs
– Company’s social media profiles
– long-term success
– the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
– Online banner ads, and radio and TV ads are other
forms of pull marketing.

16. Marketing Strategies
• Push Marketing:
– Email Campaign
– Certain offers through your social media profiles
– Companies may push information and
promotional material directly to end users through
email or fliers to generate demand
– Create an email database of potential customers
and send them product announcements and
promotions directly

17. Advantages Of online marketing
• One to one approach
• Cater to specific interests
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business
• Measuring statistics is easy
• Accountability

18. Disadvantages
• Illegal or unethical practices
• Physical demonstration and needs to be
tangible
• Transparency
• Cost of Hardware

19. Conclusion
• Online Marketing Solution meets all your
business needs, including database
management, template development and
content creation.
• Tailoring a solution to your individual business'
requirements, our strategy will align our
technology with your goals to produce the
most impressive outcome you could hope for.

20. Thanks