SlideShare a Scribd company logo
Introduction to Internet Marketing KhirulnizamAbdRahman 0129034614 khirulnizam@gmail.com kerul.blogspot.com Facebook.com/khirulnizam
What is Marketing? Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.)
What is Electronic (Web/Online) Marketing? Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing. The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.
Content Intro to Web Marketing Planning and Designing the Website Building the Website Content Marketing Blogging Social Media Marketing (Facebook) Search Engine Optimization and Web Analytics. Third Party Online Advertisement (AdWords) Permission Marketing
Main text Internet Marketing: A Practical Approach Alan Charlesworth
Main Web Resources
Content marketing
Blog
Social Media Marketing
Third Party Ads Provider
Third Party Ads Provider AdWords
SEO Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website.
Permission Marketing
E-Mail Marketing
Introduction to internet marketing

More Related Content

What's hot

Online Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing BugOnline Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing Bug
Jeyasri Ramesh
 
Online marketing
Online marketingOnline marketing
Online marketing
gaurav_einstien
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
Priyanka Shinde
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketing
kameran
 
Internet as a marketing tool
Internet as a marketing toolInternet as a marketing tool
Internet as a marketing tool
swapnilshinde9561
 
The Correct E Marketing Mix
The Correct E Marketing MixThe Correct E Marketing Mix
The Correct E Marketing Mix
Maxwell Ranasinghe
 
Email Marketing Conclusion
Email Marketing ConclusionEmail Marketing Conclusion
Email Marketing Conclusion
temporarycrease72
 
Email Marketing - Top 7 Metrics to Measure Performance
Email Marketing - Top 7 Metrics to Measure PerformanceEmail Marketing - Top 7 Metrics to Measure Performance
Email Marketing - Top 7 Metrics to Measure Performance
Ohana Media
 
E Marketing Lecture, Part 1
E Marketing Lecture, Part 1E Marketing Lecture, Part 1
E Marketing Lecture, Part 1
Gerald Fricke
 
Introduction to e marketing
Introduction to e marketingIntroduction to e marketing
Introduction to e marketing
IIIM
 
E marketing
E marketingE marketing
E marketing
hasan mahabub
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communications
Sartaj
 
E - Marketing
E - Marketing E - Marketing
E - Marketing
Jeril Peter
 
Digital Marketing: Tools
Digital Marketing: ToolsDigital Marketing: Tools
Digital Marketing: Tools
Neeti Naag
 
Chapter 1 | Intro to eMarketing
Chapter 1 | Intro to eMarketingChapter 1 | Intro to eMarketing
Chapter 1 | Intro to eMarketing
MikaStuttaford
 
Emarketing strategies for success
Emarketing strategies for successEmarketing strategies for success
Emarketing strategies for success
Social Media Marketing
 
E Marketing Mix
E Marketing MixE Marketing Mix
E Marketing Mix
Steve Raybould
 
Pros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketingPros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketing
marketingconceptz
 
Online marketing mix ppt
Online marketing mix pptOnline marketing mix ppt
Online marketing mix ppt
loki03
 
Direct marketing through internet
Direct marketing through internetDirect marketing through internet
Direct marketing through internet
vishnu1204
 

What's hot (20)

Online Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing BugOnline Marketing Trends | The Marketing Bug
Online Marketing Trends | The Marketing Bug
 
Online marketing
Online marketingOnline marketing
Online marketing
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketing
 
Internet as a marketing tool
Internet as a marketing toolInternet as a marketing tool
Internet as a marketing tool
 
The Correct E Marketing Mix
The Correct E Marketing MixThe Correct E Marketing Mix
The Correct E Marketing Mix
 
Email Marketing Conclusion
Email Marketing ConclusionEmail Marketing Conclusion
Email Marketing Conclusion
 
Email Marketing - Top 7 Metrics to Measure Performance
Email Marketing - Top 7 Metrics to Measure PerformanceEmail Marketing - Top 7 Metrics to Measure Performance
Email Marketing - Top 7 Metrics to Measure Performance
 
E Marketing Lecture, Part 1
E Marketing Lecture, Part 1E Marketing Lecture, Part 1
E Marketing Lecture, Part 1
 
Introduction to e marketing
Introduction to e marketingIntroduction to e marketing
Introduction to e marketing
 
E marketing
E marketingE marketing
E marketing
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communications
 
E - Marketing
E - Marketing E - Marketing
E - Marketing
 
Digital Marketing: Tools
Digital Marketing: ToolsDigital Marketing: Tools
Digital Marketing: Tools
 
Chapter 1 | Intro to eMarketing
Chapter 1 | Intro to eMarketingChapter 1 | Intro to eMarketing
Chapter 1 | Intro to eMarketing
 
Emarketing strategies for success
Emarketing strategies for successEmarketing strategies for success
Emarketing strategies for success
 
E Marketing Mix
E Marketing MixE Marketing Mix
E Marketing Mix
 
Pros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketingPros and cons of traditional vs digital marketing
Pros and cons of traditional vs digital marketing
 
Online marketing mix ppt
Online marketing mix pptOnline marketing mix ppt
Online marketing mix ppt
 
Direct marketing through internet
Direct marketing through internetDirect marketing through internet
Direct marketing through internet
 

Similar to Introduction to internet marketing

Online Marketing .pptx
Online Marketing .pptxOnline Marketing .pptx
Online Marketing .pptx
NURSYAFIRAMALIK
 
Rediff.com
Rediff.comRediff.com
Rediff.com
akashaypalle
 
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
Md.Rayhan Uddin
 
An Analysis of Strategy of Internet Marketing in Indian Scenario
An Analysis of Strategy of Internet Marketing in Indian ScenarioAn Analysis of Strategy of Internet Marketing in Indian Scenario
An Analysis of Strategy of Internet Marketing in Indian Scenario
Dr. Amarjeet Singh
 
Mkt 403 ch 1
Mkt 403 ch 1Mkt 403 ch 1
Mkt 403 ch 1
abdullah alhidari
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
avrch
 
A critical reviewofdigitalmarketingijmra-14610
A critical reviewofdigitalmarketingijmra-14610A critical reviewofdigitalmarketingijmra-14610
A critical reviewofdigitalmarketingijmra-14610
Rajukumar510
 
A framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladeshA framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladesh
Md. Moulude Hossain
 
E business and the it revolution-how to benefit
E business and the  it revolution-how to benefitE business and the  it revolution-how to benefit
E business and the it revolution-how to benefit
SKALI Group
 
Unit i digital marketing overview
Unit i digital marketing overviewUnit i digital marketing overview
Unit i digital marketing overview
Aniket Pardeshi
 
Marketing game theory
Marketing game theoryMarketing game theory
Marketing game theory
Sherane
 
Prathik hullatti marketing mcp topic converted-converted
Prathik hullatti marketing mcp topic converted-convertedPrathik hullatti marketing mcp topic converted-converted
Prathik hullatti marketing mcp topic converted-converted
ShantkumarIBMR
 
Airbnb digital marketing
Airbnb digital marketingAirbnb digital marketing
Airbnb digital marketing
Sushant Negi
 
Digital Marketing Project Report
Digital Marketing Project Report Digital Marketing Project Report
Digital Marketing Project Report
KashikaJauhari
 
Digital Marketing Approach, Awareness and Strategies
Digital Marketing Approach, Awareness and StrategiesDigital Marketing Approach, Awareness and Strategies
Digital Marketing Approach, Awareness and Strategies
ijtsrd
 
Sip digital certification couse ppt
Sip digital certification couse   pptSip digital certification couse   ppt
Sip digital certification couse ppt
Arham Bothra
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
MadaniInamatPakToger
 
Digital world marketing training service in daharanwala
Digital world  marketing training service in daharanwalaDigital world  marketing training service in daharanwala
Digital world marketing training service in daharanwala
MadaniInamatPakToger
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
MadaniInamatPakToger
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
MadaniInamatPakToger
 

Similar to Introduction to internet marketing (20)

Online Marketing .pptx
Online Marketing .pptxOnline Marketing .pptx
Online Marketing .pptx
 
Rediff.com
Rediff.comRediff.com
Rediff.com
 
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
04 present-scenarios-opportunities-and-obstacles-of-e-business-in-bangladesh....
 
An Analysis of Strategy of Internet Marketing in Indian Scenario
An Analysis of Strategy of Internet Marketing in Indian ScenarioAn Analysis of Strategy of Internet Marketing in Indian Scenario
An Analysis of Strategy of Internet Marketing in Indian Scenario
 
Mkt 403 ch 1
Mkt 403 ch 1Mkt 403 ch 1
Mkt 403 ch 1
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
A critical reviewofdigitalmarketingijmra-14610
A critical reviewofdigitalmarketingijmra-14610A critical reviewofdigitalmarketingijmra-14610
A critical reviewofdigitalmarketingijmra-14610
 
A framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladeshA framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladesh
 
E business and the it revolution-how to benefit
E business and the  it revolution-how to benefitE business and the  it revolution-how to benefit
E business and the it revolution-how to benefit
 
Unit i digital marketing overview
Unit i digital marketing overviewUnit i digital marketing overview
Unit i digital marketing overview
 
Marketing game theory
Marketing game theoryMarketing game theory
Marketing game theory
 
Prathik hullatti marketing mcp topic converted-converted
Prathik hullatti marketing mcp topic converted-convertedPrathik hullatti marketing mcp topic converted-converted
Prathik hullatti marketing mcp topic converted-converted
 
Airbnb digital marketing
Airbnb digital marketingAirbnb digital marketing
Airbnb digital marketing
 
Digital Marketing Project Report
Digital Marketing Project Report Digital Marketing Project Report
Digital Marketing Project Report
 
Digital Marketing Approach, Awareness and Strategies
Digital Marketing Approach, Awareness and StrategiesDigital Marketing Approach, Awareness and Strategies
Digital Marketing Approach, Awareness and Strategies
 
Sip digital certification couse ppt
Sip digital certification couse   pptSip digital certification couse   ppt
Sip digital certification couse ppt
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
 
Digital world marketing training service in daharanwala
Digital world  marketing training service in daharanwalaDigital world  marketing training service in daharanwala
Digital world marketing training service in daharanwala
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
 
Digital marketing.docx
Digital marketing.docxDigital marketing.docx
Digital marketing.docx
 

More from Khirulnizam Abd Rahman

Html5 + Bootstrap & Mobirise
Html5 + Bootstrap & MobiriseHtml5 + Bootstrap & Mobirise
Html5 + Bootstrap & Mobirise
Khirulnizam Abd Rahman
 
Mobile Web App development multiplatform using phonegap-cordova
Mobile Web App development multiplatform using phonegap-cordovaMobile Web App development multiplatform using phonegap-cordova
Mobile Web App development multiplatform using phonegap-cordova
Khirulnizam Abd Rahman
 
Android app development hybrid approach for beginners - Tools Installations ...
Android app development  hybrid approach for beginners - Tools Installations ...Android app development  hybrid approach for beginners - Tools Installations ...
Android app development hybrid approach for beginners - Tools Installations ...
Khirulnizam Abd Rahman
 
Chapter 6 Java IO File
Chapter 6 Java IO FileChapter 6 Java IO File
Chapter 6 Java IO File
Khirulnizam Abd Rahman
 
Chapter 5 Class File
Chapter 5 Class FileChapter 5 Class File
Chapter 5 Class File
Khirulnizam Abd Rahman
 
Chapter 4 - Classes in Java
Chapter 4 - Classes in JavaChapter 4 - Classes in Java
Chapter 4 - Classes in Java
Khirulnizam Abd Rahman
 
Android app development Hybrid approach for beginners
Android app development  Hybrid approach for beginnersAndroid app development  Hybrid approach for beginners
Android app development Hybrid approach for beginners
Khirulnizam Abd Rahman
 
Tips menyediakan slaid pembentangan berkesan - tiada template
Tips menyediakan slaid pembentangan berkesan - tiada templateTips menyediakan slaid pembentangan berkesan - tiada template
Tips menyediakan slaid pembentangan berkesan - tiada template
Khirulnizam Abd Rahman
 
Chapter 3 Arrays in Java
Chapter 3 Arrays in JavaChapter 3 Arrays in Java
Chapter 3 Arrays in Java
Khirulnizam Abd Rahman
 
Topik 4 Teknologi Komputer: Hardware, Software dan Heartware
Topik 4 Teknologi Komputer: Hardware, Software dan HeartwareTopik 4 Teknologi Komputer: Hardware, Software dan Heartware
Topik 4 Teknologi Komputer: Hardware, Software dan Heartware
Khirulnizam Abd Rahman
 
Chapter 2 Java Methods
Chapter 2 Java MethodsChapter 2 Java Methods
Chapter 2 Java Methods
Khirulnizam Abd Rahman
 
Topik 3 Masyarakat Malaysia dan ICT
Topik 3   Masyarakat Malaysia dan ICTTopik 3   Masyarakat Malaysia dan ICT
Topik 3 Masyarakat Malaysia dan ICT
Khirulnizam Abd Rahman
 
Chapter 2 Method in Java OOP
Chapter 2   Method in Java OOPChapter 2   Method in Java OOP
Chapter 2 Method in Java OOP
Khirulnizam Abd Rahman
 
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
Khirulnizam Abd Rahman
 
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan InsanPanduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
Khirulnizam Abd Rahman
 
Topik 1 Islam dan Teknologi Maklumat
Topik 1 Islam dan Teknologi MaklumatTopik 1 Islam dan Teknologi Maklumat
Topik 1 Islam dan Teknologi Maklumat
Khirulnizam Abd Rahman
 
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
Khirulnizam Abd Rahman
 
Chapter 1 Nested Control Structures
Chapter 1 Nested Control StructuresChapter 1 Nested Control Structures
Chapter 1 Nested Control Structures
Khirulnizam Abd Rahman
 
Chapter 1 nested control structures
Chapter 1 nested control structuresChapter 1 nested control structures
Chapter 1 nested control structures
Khirulnizam Abd Rahman
 
DTCP2023 Fundamentals of Programming
DTCP2023 Fundamentals of ProgrammingDTCP2023 Fundamentals of Programming
DTCP2023 Fundamentals of Programming
Khirulnizam Abd Rahman
 

More from Khirulnizam Abd Rahman (20)

Html5 + Bootstrap & Mobirise
Html5 + Bootstrap & MobiriseHtml5 + Bootstrap & Mobirise
Html5 + Bootstrap & Mobirise
 
Mobile Web App development multiplatform using phonegap-cordova
Mobile Web App development multiplatform using phonegap-cordovaMobile Web App development multiplatform using phonegap-cordova
Mobile Web App development multiplatform using phonegap-cordova
 
Android app development hybrid approach for beginners - Tools Installations ...
Android app development  hybrid approach for beginners - Tools Installations ...Android app development  hybrid approach for beginners - Tools Installations ...
Android app development hybrid approach for beginners - Tools Installations ...
 
Chapter 6 Java IO File
Chapter 6 Java IO FileChapter 6 Java IO File
Chapter 6 Java IO File
 
Chapter 5 Class File
Chapter 5 Class FileChapter 5 Class File
Chapter 5 Class File
 
Chapter 4 - Classes in Java
Chapter 4 - Classes in JavaChapter 4 - Classes in Java
Chapter 4 - Classes in Java
 
Android app development Hybrid approach for beginners
Android app development  Hybrid approach for beginnersAndroid app development  Hybrid approach for beginners
Android app development Hybrid approach for beginners
 
Tips menyediakan slaid pembentangan berkesan - tiada template
Tips menyediakan slaid pembentangan berkesan - tiada templateTips menyediakan slaid pembentangan berkesan - tiada template
Tips menyediakan slaid pembentangan berkesan - tiada template
 
Chapter 3 Arrays in Java
Chapter 3 Arrays in JavaChapter 3 Arrays in Java
Chapter 3 Arrays in Java
 
Topik 4 Teknologi Komputer: Hardware, Software dan Heartware
Topik 4 Teknologi Komputer: Hardware, Software dan HeartwareTopik 4 Teknologi Komputer: Hardware, Software dan Heartware
Topik 4 Teknologi Komputer: Hardware, Software dan Heartware
 
Chapter 2 Java Methods
Chapter 2 Java MethodsChapter 2 Java Methods
Chapter 2 Java Methods
 
Topik 3 Masyarakat Malaysia dan ICT
Topik 3   Masyarakat Malaysia dan ICTTopik 3   Masyarakat Malaysia dan ICT
Topik 3 Masyarakat Malaysia dan ICT
 
Chapter 2 Method in Java OOP
Chapter 2   Method in Java OOPChapter 2   Method in Java OOP
Chapter 2 Method in Java OOP
 
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
Topik 2 Sejarah Perkembanggan Ilmu NBWU1072
 
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan InsanPanduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
Panduan tugasan Makmal Teknologi Maklumat dalam Kehidupan Insan
 
Topik 1 Islam dan Teknologi Maklumat
Topik 1 Islam dan Teknologi MaklumatTopik 1 Islam dan Teknologi Maklumat
Topik 1 Islam dan Teknologi Maklumat
 
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
Application of Ontology in Semantic Information Retrieval by Prof Shahrul Azm...
 
Chapter 1 Nested Control Structures
Chapter 1 Nested Control StructuresChapter 1 Nested Control Structures
Chapter 1 Nested Control Structures
 
Chapter 1 nested control structures
Chapter 1 nested control structuresChapter 1 nested control structures
Chapter 1 nested control structures
 
DTCP2023 Fundamentals of Programming
DTCP2023 Fundamentals of ProgrammingDTCP2023 Fundamentals of Programming
DTCP2023 Fundamentals of Programming
 

Recently uploaded

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
Susan Laney
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 

Recently uploaded (20)

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 

Introduction to internet marketing

  • 1. Introduction to Internet Marketing KhirulnizamAbdRahman 0129034614 khirulnizam@gmail.com kerul.blogspot.com Facebook.com/khirulnizam
  • 2. What is Marketing? Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.). p. 7.)
  • 3.
  • 4. What is Electronic (Web/Online) Marketing? Using Web/Internet or anything electronic (in the sense of computerised world) to do marketing. The term Web (WWW) Marketing is the most correct. Why? Because Web (WWW) is defined as the interrelated documents contained on the Internet. While the Internet is actually the infrastructure (computer, copper cables, routers, modem, mobile devices, WiFi, etc) that supports the existing of the Web.
  • 5. Content Intro to Web Marketing Planning and Designing the Website Building the Website Content Marketing Blogging Social Media Marketing (Facebook) Search Engine Optimization and Web Analytics. Third Party Online Advertisement (AdWords) Permission Marketing
  • 6. Main text Internet Marketing: A Practical Approach Alan Charlesworth
  • 11. Third Party Ads Provider
  • 12. Third Party Ads Provider AdWords
  • 13. SEO Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. It is a process to make the website in the front page as the top ranking on the search Engine when the client search on Google, Yahoo! or Bing. SEO is an important knowledge for a web master to promote visitor to come to their website.
  • 14.