Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. Presented by-yogini s vashi

2. Introduction of marketing
• Any marketing that uses electronic devices and can be used by marketing specialists
to convey promotional messaging and measure its impact through your customer
journey. In practice, digital marketing typically refers to campaigns that appear on a
computer, phone, tablet, or other device. It can take many forms, including online
video, display ads, search engine marketing, paid social ads and social media posts.
Digital marketing is often compared to “traditional marketing” such as magazine ads,
billboards, and direct mail. Oddly, television is usually lumped in with traditional
marketing

3. • .
• Digital marketing called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of
digital communication. This includes not only email, social media, and
web-based advertising, but also text and multimedia messages as a
marketing channel.
• Essentially, if a marketing campaign involves digital communication,
it's digital marketing.
• Digital marketing is important because there are many ways to use
digital marketing tactics to communicate with your target audience.
Additionally, digital marketing has minimal upfront costs, making it a
cost-effective marketing technique for small businesses.
Digital marketing and its important

4. Types of digital marketing

6. The most important elements to consider when optimizing a web page for search engines
include:
• Quality of content
• Level of user engagement
• Mobile-friendliness
• Number and quality of inbound.
• Strategic use of these factors optimizes technical SEO, which is all the back-end components
of your site. This includes URL structure, loading times, and broken links. Improving your
technical SEO can help search engines better navigate and crawl your site.
• Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures
that those searching for a specific query related to your brand can easily find your products or
services.
• Google and other search engines change their algorithm almost constantly, so it's impossible
to make exact predictions. What you can do is closely monitor your page's performance and
make adjustments to your strategy accordingly.

7. content marketing
Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and
sharing relevant articles, videos,
podcasts, and other media. This
approach establishes expertise,
promotes brand awareness, and
keeps your business top of mind
when it's time to buy what you sell.

9. • Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic. This involves publishing great content on your
social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements.
• The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube,
and Snapchat.
• There are also a range of social media management tools that help businesses to get the most out of
the social media platforms listed above. For example, Buffer is a platform of social media
management tools, which can help you achieve success with your social media marketing. Whether
you want to build a brand or grow your business, we want to help you succeed.

11. • Pay-per-click (PPC) is a digital advertising model where an advertiser pays a publisher
every time an ad is clicked. PPC is also known as the cost-per-click (CPC) model.
• In PPC, advertisers pay based on the number of people who click on their ad. This can
improve a site's visibility on search engines and increase traffic to landing pages. PPC is
offered primarily by search engines and social networks, such as Google and Facebook.
• PPC or pay-per-click is a type of internet marketing which involves advertisers paying a
fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is
clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving
website visits organically.

13. • Affiliate marketing is an advertising model
in which a company compensates third-
party publishers to generate traffic or leads
to the company’s products and services.
The third-party publishers are affiliates, and
the commission fee incentivizes them to
find ways to promote the company.
Example of affiliate marketing
•Niche bloggers
•Promoting products from different companies
• E-mail marketing
•Media websites
•Using an affiliate link
•Using a URL link
•Promoting products you believe in
•Shoppify

14. benefits of email marketing
• Build customer relationships
• Promote products or services
• Increase brand awareness
• Drive sales
• Connect with potential customers
• Raise brand awareness
• Build customer loyalty
How to do email marketing?
• Define your audience
• Set goals
• Choose an email marketing platform
• Determine campaign type
• Build an email list
• Segment your list
• Create your email
• Test your email

15. `
7-step to creating a successful social media
video marketing strategy.
• Set goals for video marketing
• Decide on your platform
• Select your video types
• Plan content production
• Know what post-production entails
• Schedule and promote the videos
• Understand and analyze metrics
• Why video marketing is powerful tool?
• it offers a visual and immersive
experience.
• grab and hold an audience's attention.
• allows for storytelling and human
connection.
• help build brand trust and loyalty.
• video can increase website traffic,
engagement, and conversions.