The document discusses various online marketing strategies including display advertising, email marketing, affiliate marketing, search engine marketing, viral marketing, social media, and mobile marketing. It defines each strategy and provides reasons for using them, as well as dos and don'ts. Display advertising involves banner ads placed on third party sites to drive traffic. Email marketing is effective for customer communication and relationship building. Affiliate marketing recruits associates to promote products for a commission. Search engine optimization improves search engine rankings through keyword optimization and link building. Viral marketing leverages social networks for brand awareness. Social media engages customers who provide content. Mobile marketing involves optimizing websites for access on phones.