This document discusses internet marketing and provides statistics about internet usage. It summarizes different types of internet marketing including search engine optimization, paid search marketing, viral marketing, display advertising, email marketing, blog marketing, mobile advertising. It also discusses advantages like low cost and wide reach, and disadvantages like requiring effort, competition, and cautious customers.

1. PRESENTATION ON INTERNET
MARKETING

2. GROUP 8
NAME ROLL NUMBER
Vivek Arthamwar 65
Rohit Bhasy 75
Meghana Karkera 87
Faruque Khatib 89
Divesh Shelte 108
Pooja Singh 113

3. PEOPLE ARE INFLUENCED BY INTERNET
 Pingdom (Survey Co.)have generated a list of mind-blowing
internet numbers for 2010.
 Email
294 billion – Average number of email messages per day.
1.88 billion – The number of email users worldwide.
262 billion – The number of spam emails per day (assuming
89% are spam).
25% – Share of email accounts that are corporate.

4.  WEBSITES
255 million – The number of websites as of December 2010.
21.4 million – Added websites in 2010.
 INTERNET USERS
1.97 billion – Internet users worldwide (June 2010).
825.1 million – Internet users in Asia.
475.1 million – Internet users in Europe.
266.2 million – Internet users in North America.
110.9 million – Internet users in Africa.
63.2 million – Internet users in the Middle East.
21.3 million – Internet users in Oceania / Australia.

5.  SOCIAL MEDIA
152 million – The number of blogs on the Internet (as tracked by
BlogPulse).
25 billion – Number of sent tweets on Twitter in 2010
100 million – New accounts added on Twitter in 2010
175 million – People on Twitter as of September 2010
600 million – People on Facebook at the end of 2010.
250 million – New people on Facebook in 2010.
20 million – The number of Facebook apps installed each day.
 VIDEOS
2 billion – The number of videos watched per day on YouTube.
35 – Hours of video uploaded to YouTube every minute.
84% – Share of Internet users that view videos online (USA).
20 million – Videos uploaded to Facebook per month.

6. INTRODUCTION
 Internet marketing has transformed the way you can do business.
 The Internet has changed how we think, how we act and how we
shop.
 Your customers are using search engines, social media and mobile
devices to find the products and services they need.

7. TYPES OF INTERNET MARKETING
 Search engine optimization:
 Search engine marketing:
 Viral marketing:
 Display advertising
 Email marketing:
 Blog marketing:
 Pay per click:
 Mobile advertising:

8.  SEARCH ENGINE OPTIMIZATION (SEO)
a) It is the process of improving the visibility of a website or
a web page in search engines.
b) High ranked on the search results page, and more frequently
a site appears in the search results list, the more visitors it
will receive from the search engine's users.
c) SEO may target different kinds of search, including image
search, local search, video search, academic search, news
search and industry-specific vertical search engines

9.  SEARCH ENGINE MARKETING
a) Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results
pages (SERPs) through the use of paid placement, contextual
advertising, and paid inclusion.
b) Paid inclusion involves a search engine company charging fees
for the inclusion of a website in their results pages. Also known
as sponsored listings, paid inclusion products are provided by
most search engine companies, the most notable being Google.

10.  VIRAL MARKETING
Viral marketing, viral advertising, or marketing
buzz are buzzwords referring to marketing techniques that use pre-
existing social networks to produce increases in brand awareness or
to achieve other marketing objectives (such as product sales) through
self-replicating viral processes, analogous to the spread of viruses .
Viral marketing may take the form of :
a) video clips,
b) interactive Flash games,
c) advergames,
d) eBooks,
e) software,
f) images,
g) text messages.

11.  PAY PER CLICK:
a) Pay per click (PPC) (also called Cost per click) is an Internet
advertising model used to direct traffic to websites, where
advertisers pay the publisher (typically a website owner) when the ad
is clicked. With search engines, advertisers typically bid
on keyword phrases relevant to their target market.
b) Content sites commonly charge a fixed price per click rather than
use a bidding system. PPC "display" advertisements are shown on
web sites or search engine results with related content that have
agreed to show ads.

12.  DISPLAY ADVERTISING:
a) Display advertising is a type of advertising that typically contains
text (i.e., copy), logos, photographs or other images, location maps,
and similar items. . Posters, fliers, transit cards, tents, scale models
are examples of display advertising.
 EMAIL MARKETING:
a) Email marketing is directly marketing a commercial message to a
group of people using electronic mail email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.
b) It usually involves using email to send ads, request business, or
solicit sales or donations, and any email communication that is
meant to build loyalty, trust or brand awareness.

13.  BLOG MARKETING:
Blog marketing is the term used to describe internet
marketing via web blogs. These blogs differ from
corporate websites because they feature daily or weekly posts, often
around a single topic. Typically, corporations use blogs to create a
dialog with customers and explain features of their products and
services.

14.  MOBILE ADVERTISING:
a) Mobile advertising is a form of advertising via mobile (wireless)
phones or other mobile devices. It is a subset of mobile marketing.
a) All devices available today are capable of receiving SMS), make it
ideal for time- and location-sensitive advertising, such as customer
loyalty offers (ex. shopping centers, large brand stores), SMS
promotions of events, etc. To leverage this strength of SMS
advertising, timely and reliable delivery of messages is paramount,
which is guaranteed by some SMS gateway providers

15.  ADVANTAGES
a) Internet marketing is inexpensive when examining the ratio of cost
to the reach of the target audience.
b) Companies can reach a wide audience for a small fraction of
traditional advertising budgets. The nature of the medium allows
consumers to research and to purchase products and services
conveniently.
c) Increase profile against your competitors
d) Drive traffic to your site
e) Brand visibility online

16. DISADVANTAGES
 Internet marketing requires a great deal of effort and
hard work. Also there are too many techniques to learn.
 People tend to be cautious because of the too many
scams in the internet.
 There is a lot of competition for your product already
out there. By the time your visitor finds you, they have
already been clicking many links. Unless they can find
what they are looking for quickly, they are gone.

17. CONCLUSION
 To maximize your business, you must have an
innovative Internet marketing strategy. Hence, we can
say that iMarketing is essential nowadays.