This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalized one-to-one marketing. It explores pricing strategies and trends in internet marketing technologies.