Online marketing involves promoting products and services over the Internet. It includes email marketing, blogging, pay-per-click advertising, and social media marketing. Effective online marketing utilizes different digital channels to increase brand awareness and drive product sales through viral sharing. While offering a global reach, online marketing also faces challenges related to governance, infrastructure, and cultural adoption in India.

1. www.oeclib.in
Submitted By:
Odisha Electronics Control Library
Seminar
On
Online Marketing

2. What is Online Marketing?
• Online Marketing is the marketing of products or services over
the Internet & it ties together creative and technical aspects
of the Internet, including design, development, advertising
and sale
• Online marketing is used by companies selling goods and
services directly to consumers as well as those who operate
on a business to business
model

3. Internet User By Country

4. Methods and Channels

5. Email Marketing
• Email marketing is promoting products through the use of
email
• There are 2 main ingredients to an effective email marketing
campaign
• They are to build a large list of people you can email and to
write great emails
• The emails should be packed with free value and they should
move people to buy what you’re trying to sell

6. Blogging
• Yet another but important and crucial marketing trend that
has brought a huge aberration in our society
• Blogger was launched in 1999 by three friends. Blogging as an
ardent marketing tool has really blossomed in the last some
years
• Businesses, companies and even superstar now use blogging
system for huge promotion

7. Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when those words are
searched for on a search engine such as Google your ad will
appear.
• But you do have to pay every time your ad is clicked on.
• You need to make sure you do your homework and find out
how to effectively use PPC.
• Otherwise you can easily lose a lot of money in a short
amount of time.
• But if you do learn how to use PPC effectively then you can
make a lot of money just as fast

8. Social Media Marketing
• Social media is very popular right now and it’s only getting more
popular
• You can tap into that popularity by using social media to sell
your products
• Just make sure you don’t SPAM people. In fact, you shouldn’t
use any social media to directly sell anything
• Just use social media to direct people to other sites where you
can then hit them with a sales pitch

9. • With regards to the Internet, this is the promoting of brands
using all forms of online digital advertising channels to reach
consumers
• This includes video channels, Internet Radio, mobile phones,
display or banner ads, digital outdoors, and any other form of
digital media.

10. • Marketing techniques that use social networks to produce an
increase in brand awareness or achieve other marketing
objectives (such as product sales) through self-replicating viral
processes.
• It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may take the
form of video clips, interactive Flash games, ebooks, images,
or even text messages.

11. AIDA Model
Applying the AIDA Model to Online Marketing
• A – Awareness
– Initial point where your brand and/or business is
recognised and acknowledged.
• I – Interest
– Generating thoughts and discussion about your brand.
• D – Desire
– Communicate your messages through the use of social
media and email marketing.
• A – Action
– The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.

12. India’s Best Marketing Companies.
Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular

13. How the Online Marketing Industry Is
Impacting Local Businesses
• Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
• The search engine marketing industry is projected to reach over $22
billion by the end of 2012, a 19 percent increase from $19.3 billion
last year
• 74 percent of small businesses find online networking to be just as
valuable as 58 percent reporting they struggle to find value in using
Facebook to promote their brand or don't have a page at all
number of companies struggling to take advantage of online
resources

14. Marketing Strategies
• Pull marketing:
– Websites and blogs are pull strategies
– Build websites & Blogs
– Company’s social media profiles
– long-term success
– the company tries to draw in customers through
different kinds of advertising, such as TV ads,
online banner ads and social media
– Online banner ads, and radio and TV ads are other
forms of pull marketing.

15. Marketing Strategies
• Push Marketing:
– Email Campaign
– Certain offers through your social media profiles
– Companies may push information and
promotional material directly to end users
through email or fliers to generate demand
– Create an email database of potential customers
and send them product announcements and
promotions directly

19. Advantages Of online marketing
• One to one approach
• Cater to specific interests
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business
• Measuring statistics is easy
• Accountability

20. Disadvantages
• Illegal or unethical practices
• Physical demonstration and needs to be
tangible
• Transparency
• Cost of Hardware

21. Internet Marketing in India –
Challenges
 Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:

22. Marketing Future
• Clearly, the strengths of the Internet as a marketing medium
far outweigh the negatives
• Companies grappling with the issue of whether to market via
the Internet are already behind
• Companies attempting to build a coherent Internet marketing
strategy must begin to believe that the Web is likely to be the
center of their marketing future, not simply an adjunct to
traditional marketing methods

23. Conclusion
• Online Marketing Solution meets all your
business needs, including database
management, template development and
content creation.
• Tailoring a solution to your individual
business' requirements, our strategy will align
our technology with your goals to produce the
most impressive outcome you could hope for.

24. Reference
• www.google.com
• www.wikipedia.com
• www.oeclib.in

25. Thanks