A presentation about making our products useful for the people who use them.

1. Useful, Usable & Desirable:
Designing for People
jessicaivins@gmail.com
@jessicaivins
Jessica Ivins

2. What is User
Experience (UX)?

3. How Someone Feels About Using a
Product or Service

5. Designing the Hospital
Visitor Experience

6. Cooper Hospital in Camden, NJ

11. Good Design Doesn’t
Happen by Accident

12. Useful, Usable
& Desirable

13. Coined by Liz Sanders
“Converging Perspectives: Product Development Research for the
1990’s”http://goo.gl/lonVt
“Useful, Usable & Desirable”

14. Usable (Understandable)
Useful (Needed)
Desirable (Wanted & Enjoyable)

15. Useful

16. -Jeremy Keith
“Solve real problems.”

19. To Make Products Useful, We
Must Understand the Needs
of Our Audience

21. Americans Love Cup
Holders

22. Americans Love
Cup Holders

25. Find Out What People Need from
Your Product Before Any Design or
Development Begins

26. - Henry Ford
“If I had asked people what they wanted,
they would have said faster horses.”

27. User Research

33. Just Enough Research
by Erika Hall
http://www.abookapart.com/products/
just-enough-research

34. Usable

35. Kaplan Test Prep

40. Reduce Barriers to Entry

41. E-Commerce Check Out

43. Desirable

44. Make Your Product Delightful

45. “We’ve been
designing usable
interfaces, which is
like a chef cooking
edible food.”
-Aarron Walter

53. It Can Be Easy to Get Carried Away

55. Strive to Make Your
Product Useful,
Usable & Desirable

56. “A product that
touches all three is a
rare gem of design.”
- John Kolko
Thoughts on Interaction Design

60. We’re accepting student applications.
Classes start on October 17th.

61. Thank You!
Jessica Ivins
jessicaivins@gmail.com
@jessicaivins