UX & Responsive Design Optimizing
User Experience Across Devices UXCamp DC -- January 5, 2013 Clarissa Peterson clarissapeterson.com @clarissa

"So you’re going to make
websites work better on mobile phones? Because right now they mostly all suck." - my friend who's not a web designer

You have some options:

Fixed-width Site

Separate Mobile Site

One Website

History

Photo credit: Brad Frost via
Creative Commons http://flic.kr/p/cfQwL7

Responsive Design

How It Works (but words
don’t mean much)

two things:

Flexible

Adjustable

http://www.unitedpixelworkers.com/

http://www.unitedpixelworkers.com/

http://www.unitedpixelworkers.com/

http://www.unitedpixelworkers.com/

http://www.unitedpixelworkers.com/

Why?

85% of American adults own
a cell phone http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx

45% of American adults own
a smartphone http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx

40% have a cell phone
that’s not a smartphone http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx

17% do most of their
online browsing on their phone http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx

But most of them also
have a desktop or laptop.

Content Parity

The beauty of the web
is its openness. Don’t arbitrarily lock people out because of browser, device or configuration. - Brad Frost @brad_frost

Access

http://www.unheap.com/

Future-Friendly

Illustration credit: Anna Debenham via
Creative Commons http://flic.kr/p/dtMQTL

Photo Credit: Rafel Miro via
Creative Commons http://flic.kr/p/8KSGt7

Sony PSP-1000, Photo credit: Anna
Debenham via Creative Commons http://flic.kr/p/dpGnUj

Nokia 95-3, Photo credit: Jonathan
Greene via Creative Commons http://flic.kr/p/4nGFUd

The best way to be
future friendly is to be backwards-compatible. - Jeremy Keith @adactio

Context of Use

Photo credit: Kai Chan Vong
via Creative Commons http://flic.kr/p/5c4Sfv

Photo credit: Mith Huang via
Creative Commons http://flic.kr/p/9B7A4c

Photo credit: Carlos Smith via
Creative Commons http://flic.kr/p/8tLb4P

Photo credit: Pete Markham via
Creative Commons http://flic.kr/p/2zvrrJ

Photo credit: Wendi Dunlap via
Creative Commons http://flic.kr/p/vMJM6

Photo credit: Channy Yun via
Creative Commons http://flic.kr/p/51QJr6

Photo credit: Matt Hamm via
Creative Commons http://flic.kr/p/EyrLG

Small-Screen First

Mobile use case: I just
transferred money at my desk using my phone because logging into my banking app requires fewer steps. - Stephanie Rieger @stephanierieger

Design Process

Start with content.

Design
Develop

Prototyping

Illustration credit: podluzny via Creative
Commons http://flic.kr/p/cJJdzm

Frameworks

http://foundation.zurb.com/

http://foundation.zurb.com/

http://foundation.zurb.com/prototype-example2.php

http://foundation.zurb.com/docs/forms.php

http://foundation.zurb.com/docs/buttons.php

http://foundation.zurb.com/docs/typography.php

Style Tiles

Communicate the essence of a
visual brand for the web

Style Tiles via Creative Commons
http://styletil.es/

help form a common visual
language between the designers and the stakeholders

Style Tiles via Creative Commons
http://styletil.es/

Testing

Touch

Clarissa Peterson via Creative Commons
(CC BY-NC-SA 2.0)

"It's not like our industry
nailed web design before we started doing responsive design. It's still a work in progress." - Dan Willis @uxcrank

Give everybody the same content
Displayed appropriately for their device No matter what device they have.

There is no Mobile Web.
There is only The Web, which we view in different ways. There is also no Desktop Web. Or Tablet Web. - Stephen Hay @stephenhay

Fin