For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
Online usability for conversion marketingniklabrik
This presentation provides you with an overview of the most famous usability findings for regular web sites having acquisition flows. It also provides do's and don'ts to address those. Enjoy.
UX Pillars: A guide for enterprise successInVision App
In a company of GoDaddy's size, driving a consistent UX mindset can be a challenge. GoDaddy's UX Director Josh Rossman describes the 4 UX pillars that keep GoDaddy design teams aligned on fundamentals, so they can solve problems in a way that aligns with company goals.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
Online usability for conversion marketingniklabrik
This presentation provides you with an overview of the most famous usability findings for regular web sites having acquisition flows. It also provides do's and don'ts to address those. Enjoy.
UX Pillars: A guide for enterprise successInVision App
In a company of GoDaddy's size, driving a consistent UX mindset can be a challenge. GoDaddy's UX Director Josh Rossman describes the 4 UX pillars that keep GoDaddy design teams aligned on fundamentals, so they can solve problems in a way that aligns with company goals.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.
New Principles for Digital Experiences That PerformOptimizely
Whether you’re an executive, marketer, or developer, you’re likely in on the secret that digital customer experiences matter more than ever. Despite this, it can feel increasingly daunting to design the amazing experiences your customers desire — and that perform for your business.
Leaning on his decades of experience as a digital operator, Matty Wishnow, Managing Director of Experience Design & Optimization at Accenture Interactive and Founder of Clearhead, will share key principles for data-driven experience design.
Using real world examples, Matty will share how these principles enable enterprises to transform customer experiences through evidence-based design and a focus on solving the biggest problems your customers face.
Tanmay's Product School Final Project | PMC | Improving User Experience on Am...tanmay458
Tanmay Mathur's Final Project for Product School's Product Management Certificate™ (PMC). In this project, he explores ways to improve user experience in Amazon Prime Video on Smart TV's. Based on research and validation, he selects the feature which yields the best value and goes on to develop PRD, Wireframes and GTM plan for the same.
If you want to look at the detailed project, use the links below:
Company Context - https://bit.ly/3edSrkP
Hypothesis & Validation - https://bit.ly/2UUDyMn
Press Release - https://bit.ly/2y3eQjQ
Product Requirement Document - https://bit.ly/34s9evJ
Go to Market Plan - https://miro.com/app/board/o9J_kuSQPXk=/
Explore some of the principles of mobile app design through example. By tearing down some of the most popular Chinese mobile app like Alipay,DianPing,Taobao and etc. you will learn how to design an effective app navigation and exploration, maximize the value of in-app search features, create a seamless user experience to drive conversions and etc.
If you wonder how your customers perceive your website and navigate through it, EyeSee's advanced technology give answers to following questions:
Completion rate: How many users completed the task?
Navigation: Where do they click? Where do you lose them?
Eye tracking: What attracts the attention?
Facial coding: What do they feel? When are they frustrated?
Using Customer Research to Build Amazing Products & FeaturesZack Naylor
We know how important talking to our customers is but sometimes we don’t know what to ask or how to do the user research. Collecting customer feedback means we have a ton of data all over the place that we don’t know what to do with. Even then, we still need to figure out how to use it to build the right products and features.
This presentation will help you ask the right questions in your customer research, how to make sense of what you learn and use it to build amazing products and features that solve the right problems for your company and your customers.
Evan Williams: Modularization, Web Applications, and Why (User Experience) De...Steve Williams
BayCHI June 14, 2005, program: Evan believes: "The relative importance of user experience in making a product successful increases over time." He enumerated certain user experience (UE) questions in choosing a product:
- How well does it match my needs?
- How easy and obvious is it?
- How does it make me feel?
* How does it look?
- What does it say about me?
And there are questions of incremental importance, not to be confused with value, such as:
- What should it do?
- How does it work?
- How do we build it?
- How do we sell it?
- Is it reliable?
Looking at these two sets of questions, Evan extends his premise: "The relative importance of user experience and style factors increases as technology and engineering improve."
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.
New Principles for Digital Experiences That PerformOptimizely
Whether you’re an executive, marketer, or developer, you’re likely in on the secret that digital customer experiences matter more than ever. Despite this, it can feel increasingly daunting to design the amazing experiences your customers desire — and that perform for your business.
Leaning on his decades of experience as a digital operator, Matty Wishnow, Managing Director of Experience Design & Optimization at Accenture Interactive and Founder of Clearhead, will share key principles for data-driven experience design.
Using real world examples, Matty will share how these principles enable enterprises to transform customer experiences through evidence-based design and a focus on solving the biggest problems your customers face.
Tanmay's Product School Final Project | PMC | Improving User Experience on Am...tanmay458
Tanmay Mathur's Final Project for Product School's Product Management Certificate™ (PMC). In this project, he explores ways to improve user experience in Amazon Prime Video on Smart TV's. Based on research and validation, he selects the feature which yields the best value and goes on to develop PRD, Wireframes and GTM plan for the same.
If you want to look at the detailed project, use the links below:
Company Context - https://bit.ly/3edSrkP
Hypothesis & Validation - https://bit.ly/2UUDyMn
Press Release - https://bit.ly/2y3eQjQ
Product Requirement Document - https://bit.ly/34s9evJ
Go to Market Plan - https://miro.com/app/board/o9J_kuSQPXk=/
Explore some of the principles of mobile app design through example. By tearing down some of the most popular Chinese mobile app like Alipay,DianPing,Taobao and etc. you will learn how to design an effective app navigation and exploration, maximize the value of in-app search features, create a seamless user experience to drive conversions and etc.
If you wonder how your customers perceive your website and navigate through it, EyeSee's advanced technology give answers to following questions:
Completion rate: How many users completed the task?
Navigation: Where do they click? Where do you lose them?
Eye tracking: What attracts the attention?
Facial coding: What do they feel? When are they frustrated?
Using Customer Research to Build Amazing Products & FeaturesZack Naylor
We know how important talking to our customers is but sometimes we don’t know what to ask or how to do the user research. Collecting customer feedback means we have a ton of data all over the place that we don’t know what to do with. Even then, we still need to figure out how to use it to build the right products and features.
This presentation will help you ask the right questions in your customer research, how to make sense of what you learn and use it to build amazing products and features that solve the right problems for your company and your customers.
Evan Williams: Modularization, Web Applications, and Why (User Experience) De...Steve Williams
BayCHI June 14, 2005, program: Evan believes: "The relative importance of user experience in making a product successful increases over time." He enumerated certain user experience (UE) questions in choosing a product:
- How well does it match my needs?
- How easy and obvious is it?
- How does it make me feel?
* How does it look?
- What does it say about me?
And there are questions of incremental importance, not to be confused with value, such as:
- What should it do?
- How does it work?
- How do we build it?
- How do we sell it?
- Is it reliable?
Looking at these two sets of questions, Evan extends his premise: "The relative importance of user experience and style factors increases as technology and engineering improve."
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
Mob4Hire What is mobile app and website usability?Stephen King
In this deck, we discuss why mobile app and mobile usability is SO important, how it relates to customer loyalty ... and ultimately, how it relates to the 3 primary drivers of revenue growth. We speak a bit on Mob4Hire's approach to mobile usability using it's crowd of 53,000 mobile experts in 154 countries with our MobExperience research service, and we also review a technique called "Townhalls" which can be used in face to face focus groups.
Ameex is a full-service digital consultancy whose design thinking consultants help brands create innovative solutions for their customers. Ameex technologies has been helping companies with our Creative services on Website design, Branding, Mobile App design, Digital marketing and User experience for the last 12+ years.
Our approach is focused towards improving the User experience, optimizing conversion rates, increasing the user engagement and delivering a better Life time value for existing customers.
To know more about our services, contact us here https://www.ameexusa.com/contact-us
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
The Early Stage Venture Series - part 1 - Paul Orlando This is part one of a talk series for early-stage startups. There are a lot of examples used in the talk that don't come out if you only view the slides, but here it is. Updates provided at: startupsunplugged.com
PRPL Information Architect Tricia D'Antin explains the thought process behind merging business goals with user goals through user experience (UX) design.
Ameex technologies has been helping companies with our Creative services on Website design, Branding, Mobile App design, Digital marketing and User experience for the last 12+ years.
Our approach is focused towards improving the User experience, optimizing conversion rates, increasing the user engagement and delivering a better Life time value for existing customers.
To know more about our services, contact us here https://www.ameexusa.com/contact-us
The challenge of educating people that UX isn't one step in the process, it spans the whole project development process.
This is a talk about taking the first steps to change how people think about the project they are doing to deliver a better experience for the customer or user.
Similar to Usability: whats the use? Presented by We are Sigma and PRWD (20)
Katy Arnold - Design Maturity: How to have impactNexer Digital
When we talk of design maturity we usually mean the maturity of the organisations in which we operate.
There are a plethora of maturity models, scales, and assessments which we hope will encourage organisational leaders to create the conditions for good design practice to flourish. However, by focussing purely what we’d like others to do, we risk ignoring our role in all of this.
Drawing on her experience building and leading design communities in the UK Government, Katy explores what it really means to achieve design maturity. This talk is about how to achieve genuine co-creation and how opening ourselves up to include the perspectives of others allows us to build credibility and have greater impact.
Embedding service design: blood, sweat, tears and tantrums Nexer Digital
Cancer Research UK’s service design team is in its 5th year.
This talk is a review of how we have implanted service design thinking and doing inside one of the world's largest charities: navigating power and politics, recruiting allies and helping deliver better services, one day at a time.
Imran Hussain- Co-design by community - May 2023.pdfNexer Digital
There is a whole spectrum of co-design approaches. From adding additional touchpoints with users, through to users designing for you. Listen to how Imran led the GOV.UK Design System community in pushing co-design to its limit. What was the process? What were the results? What did the community gain from it all?
Natalie Pearce - From CX to EX: Good culture needs good designNexer Digital
Great customer experiences don’t happen by chance. They happen by design. The same goes for great company cultures. This means using human-centred research to understand your employees, their needs and how to motivate them to bring the best of themselves to work. It means putting your values into practice by turning them into measurable behaviours and reinforcing rituals, because great employee experiences begin with liveable values. It means using tried and tested design principles to create employee experiences that are just as amazing as your customer experience, through cleverly designed processes and systems that turn gaps into goals and deliver company-growing action. Want to find out what this means in practice?
In this talk Nat shares her story of going from CX to EX and how ALL designers can contribute to creating better workplaces by turning their skills internally.
Audree Fletcher - Designing in the darkNexer Digital
The achievement of big noble goals often comes down to skill in working with the warp and weft of our organisations. But do our multidisciplinary teams contain the knowledge, skills and relationships to design and manipulate the invisible matter that surrounds, enables and constrains them? In this session Audree shares ways teams can increase their strategic influence, advocate for their service, and work to secure the organisational conditions for their success.
Shabira Papain - Inclusive design: Luxury or must-have?Nexer Digital
In this session Shabira makes the case for why inclusive design is a must-have that can be achieved even in the most fast-paced organisations, and explores what we mean by inclusive design; discussing its merits/challenges and sharing practical ways you can embed inclusion thinking into your service and product design.
James Plunkett - Digital transformation in context: You’re part of something ...Nexer Digital
Throughout history, intrepid reformers have driven profound changes in the way we govern our society. So what can we learn from this work for digital transformation today?
In this talk James shares thoughts from his writing and over a decade leading public policy and digital work, showing why - despite the hard yards - we can be optimistic about change.
Jas Kang - Design imperatives at Depatment for Education using OKRsNexer Digital
Head of Design at Department for Education Jas Kang is joined by designers Laura Leahy, Jude Web and Victor Ivan to explore the DfE's three design imperatives, and why their backlog format is as OKRs (Objectives and key results).
The team discuss how they're experimenting and maturing their profession, and aiming to deliver better outcomes for end users.
Helen Lawson - Death and other difficult words (Camp Digital 2022)Nexer Digital
Helen Lawson is a lead content designer for Co-op Digital specialising in Funeralcare, and has published a book on bereavement for children, and written a series of sympathy cards without using the word sympathy.
In this talk Helen explores the language around death, and the process and passion behind getting the words right in digital, print and in person.
Sarah Mace - The better your culture, the better your user experienceNexer Digital
Can we ever really deliver great user experiences if the culture behind the service isn't great?
In this talk, Head of Experience Design for LEEDS 2023 Sarah Mace explores the ways that organisational culture directly impacts the end user experience.
"For years now, working on designing products and services has always resulted in me supporting a shift in the team and/or organisation's broader culture and ways of working. To some, the link and necessity seems obvious, but to others it's perhaps a little more of a mystery as to why the 'digital team' are leading large scale change management programmes and in some cases designing new organisational operating models.
The practicalities associated with this link can be tricky. As designers or transformation specialists we are often brought in to 'fix a thing' or 'build something shiny', and there often isn't the awareness of the inevitable need to tackle the blockers that pop up from behind cultural walls.
In this session, I explore this link and why I believe that it's all of our jobs to support stronger, more positive cultures for the employee experience but also for our users' experiences too. We'll ponder on how we do this when it often feels out of our remit and reach. "
Kylie Havelock - Tailored advice services in the modern age (Camp Digital 2022)Nexer Digital
Head of Product at Citizens Advice Kylie Havelock talks to us about ways the organisation have scaled a tailored advice service for clients.
Kylie covers how Citizens Advice are building product capability; re-platforming underlying technology; tailoring content, and experimenting with data. This talk is for anyone looking to tailor products to people.
Sharon O'Dea and Hanna Karppi - A Human-Centred Future of Work Nexer Digital
Work is becoming more complex, a trend that only looks set to continue in the years ahead. Technology is supposed to help people to get work done, but often it has the opposite effect of adding to that complexity. To make work better and ensure tools support that more complex future we need to design and configure that technology for humans - messy humans with complex working lives.
In this talk, digital strategist Sharon O'Dea and Head of Digital Worklife Strategy at Nexer Group Hanna Karppi share ideas on preparing for the future of work by making it more human-centred. Sharon and Hanna cover the need for insight into employees' needs, the importance of digital employee experience and how digital can help rather than hinder the employees of the future.
Rachel Coldicutt - We are all technologists now!Nexer Digital
Rachel Coldicutt is an expert on the social impact of new and emerging technologies, recognised as one of 50 Most Influential People in UK Technology and awarded an OBE for services to the digital society.
In her talk 'We are all technologists now!', Rachel challenges the audience to think about how we can consider our current technologies, and reimagine their uses to benefit society and the planet.
Gerry McGovern - Earth Experience Design (Camp Digital 2022)Nexer Digital
Gerry McGovern is the author of World Wide Waste, and an expert on sustainability and digital.
In his keynote 'Earth experience design' Gerry talks about digital as a world of short-term thinking focused on selling superficial wants, and killing our planet.
"We need wisdom, truth, ethics and an understanding of worth that measures the impacts of our designs at an ecosystem level. We must become champions of maintenance and reuse, rather than this constant, relentless and planetary destructive cool newness and innovation cults. We can design great things with so much less of the earth’s energy. We can be part of highly efficient organizations while using so much less data. Let us not go down in history as Generation Waste, the designers whose proudest moment was to fashion the final nail. If we designed our way into this mess, we can design our way out of it."
Older Adults: Are We Really Designing for Our Future Selves? (BAD Conf. 2022)Nexer Digital
Advice on designing for older people often urges us to consider this audience as our future selves. In one sense, this is helpful, as it fosters empathy with older users. But in another sense, it's misleading — it hints that all of the challenges we face in designing for more senior people now are ones we will face in 20, 30, or even 40 years.
Some design considerations are persistent because they relate to limitations that tend to come upon us as our bodies age. Eyesight dims, colour vision changes, hearing declines, joints lose flexibility, and memory isn't what it used to be. We will all experience some of these changes as we grow older, although at our own pace and in unique ways. And for the foreseeable future, bodies will continue to develop age-related limitations. Older people will always face these challenges simply because they are older, and our designs will always need to accommodate them.
Unfortunately, much of what we read and hear about designing for older adults mixes ageing-body limitations with issues such as comfort with technology, willingness to scroll, or typical online activities. Perhaps people will always become more hesitant to learn new technologies as they grow older and more frustrated when technology doesn't work as they expect. But the specific design considerations will change as technology evolves.
As designers, we need to understand which challenges we will always need to accommodate and which ones will evolve. It all boils down to the difference between challenges people have because they are older — and ones they have because they are older NOW.
This talk will help you understand what advice you can rely on for the long term and what issues you should keep testing for. It will illustrate with examples, including some from my own experience of being an older person who sees some age-related physical changes and is also very comfortable with technology.
This slide deck brings up to date the presentation of the same name that I gave at UX Cambridge in 2016 (and which can be found elsewhere among Nexer's uploads).
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7. We all know how important it is to be considerate of what people want… especially when buying presents… …look what can happen when we ’ re not!
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10. How does a good experience improve the effectiveness of your site?
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13. “ Our in house UX team spent weeks wireframing, designing, prototyping and usability testing a whole raft of new features that our customers had told us they wanted over the years” James Hart, eCommerce Director @ ASOS An example of what they do
57. “ It’s good information and a quick way of finding things. I like it” Mega menus make browsing easy “ Product grouping is good, and there's not too much of it, it's all there, not needing to scroll. I prefer to click and go to another page than scroll so this is good”
58. “ If I'm looking for something that I've never owned before, I love it if there are customer reviews” “ I like them, its better to hear off someone who's already got one rather than the person who's selling it” “ Customer reviews are good, if people are boring enough to write them , I wouldn't. I would definitely read for expensive items” Users love rating & reviews
59. “ I do expect to see videos now - they have them with clothes now. I wouldn't have expected it in the past but you see it a lot more so for a new website I'd definitely expect it and do find it really helpful” “ I like the video, it's giving me information that isn't in the description” Video demonstrations help the user
60. “ Free postage over £50 is a good thing, it would make me buy more just to not pay the postage” “ Free delivery is a big plus, even if it's incorporated within the price – I’m happy for it to be incorporated into the price” Cost of delivery can be a deal breaker
71. Features sweet spot Graph from http://headrush.typepad.com/ Something became apparent very quickly
72. Features sweet spot Graph from http://headrush.typepad.com/ Too many, or overly complicated features confuse users
73. Features sweet spot Graph from http://headrush.typepad.com/ Users tend to blame themselves. See the ‘I suck’?
74. Features sweet spot Graph from http://headrush.typepad.com/ That REALLY happens
75. Features sweet spot Graph from http://headrush.typepad.com/ Don’t be afraid to remove features if it benefits more of your users.
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77. Case studies Brand Central feedback "At last – everything a creative agency could possibly need for each IHG brand, in one place and always up to date – genius!!! ” Hotcake marketing
78. Case studies Brand Central feedback "Brand Central has provided a quicker than average route to market and excellent resource for our hotels, enabling them to access new artwork designs which can be harnessed for far reaching marketing activity that in turn converts to commercial gain within our estate. ”
106. Office: 0161 228 0585 Email: paulrouke @ prwd.co.uk Web: http://www.prwd.co.uk PRWD 22 Lever Street Manchester M1 1EA Sigma PRWD Office: 01625 427718 Email: Hello @ wearesigma.com Web: http://www.wearesigma.com Sigma Ropewalks, Newton street Macclesfield SK11 6QJ Mobile: 07739 745 126 @WeAreSigma @PRWD / @paulrouke
107. Usability articles, Case studies, resources & best practice available here: PRWD http :// blog.prwd.co.uk/usability/UX101 Sigma http:// www.wearesigma.com/blog
Editor's Notes
Green Engage Application for InterContinental Hotels Group http://www.wearesigma.com/BigChip2011/green-engage-submission.html Corporate Website for Citizens Advice http://www.wearesigma.com/BigChip2011/citizens-advice-submission.html Brand Central website for InterContinental Hotels Group http://www.wearesigma.com/DigiAwards2011/brand-central-submission.html
Improve profitability: The goals and objectives you set achieve Increase sales / subscribers (make it easy for a user to find and purchase something) Reduce help and support calls Provide a satisfying experience to encourage repeat sales and recommendations. Keep records of user testing. Understand your users Inform design Eliminate problems & frustration Increase profitability Improve customer service Reach more people
Waitrose: Has anybody heard about Waitrose website? Note: 1 common mis-conception is that visual design makes something usable Waitrose has had quite a lot of negative feedback, but has a strong design. There are numerous points to address but I would like to talk about 2 in particular. The navigation system and some calls to action. Navigation system Checkout process Negative into a positive (forum)
If site changes use slides.
Waitrose: Has anybody heard about Waitrose website? Note: 1 common mis-conception is that visual design makes something usable Waitrose has had quite a lot of negative feedback, but has a strong design. There are numerous points to address but I would like to talk about 2 in particular. The navigation system and some calls to action. Navigation system Checkout process Negative into a positive (forum)
Location based purchases, Smaller purchases R
Find a company, find a store,
Location based purchases, Smaller purchases R
Location based purchases, Smaller purchases R
Looks like other mobile interfaces. (familiar) predictable.
Looks like other mobile interfaces. (familiar) predictable.
Brand central: What is it? InterContinental Hotels Group (IHG) are the world ’ s largest hotel company with over 146 million room nights per annum, more than 640,000 rooms and over 4,400 hotels in 100 countries and territories around the world. At the heart of IHG are their seven brands ; InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood. Each brand is unique and offers something different to guests. Historically, IHG staff and other users have struggled to find the brand related content they require, having to look in several different repositories and often wondering if the content they found was the most up-to-date version. IHG recognised that there was a need for a site which offered central and trusted online resources for brand related information and assets, which could be easily accessed by several key audiences including third party suppliers, hotels and internal marketing teams who all required different levels of access. Large information repository designed to function like a commerce site Quick walkthrough Main changes – Labels Interface elements Search and advanced search features reduced
Brand central: What is it? InterContinental Hotels Group (IHG) are the world ’ s largest hotel company with over 146 million room nights per annum, more than 640,000 rooms and over 4,400 hotels in 100 countries and territories around the world. At the heart of IHG are their seven brands ; InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood. Each brand is unique and offers something different to guests. Historically, IHG staff and other users have struggled to find the brand related content they require, having to look in several different repositories and often wondering if the content they found was the most up-to-date version. IHG recognised that there was a need for a site which offered central and trusted online resources for brand related information and assets, which could be easily accessed by several key audiences including third party suppliers, hotels and internal marketing teams who all required different levels of access. Large information repository designed to function like a commerce site Quick walkthrough Main changes – Labels Interface elements Search and advanced search features reduced
Brand central: What is it? InterContinental Hotels Group (IHG) are the world ’ s largest hotel company with over 146 million room nights per annum, more than 640,000 rooms and over 4,400 hotels in 100 countries and territories around the world. At the heart of IHG are their seven brands ; InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood. Each brand is unique and offers something different to guests. Historically, IHG staff and other users have struggled to find the brand related content they require, having to look in several different repositories and often wondering if the content they found was the most up-to-date version. IHG recognised that there was a need for a site which offered central and trusted online resources for brand related information and assets, which could be easily accessed by several key audiences including third party suppliers, hotels and internal marketing teams who all required different levels of access. Large information repository designed to function like a commerce site Quick walkthrough Main changes – Labels Interface elements Search and advanced search features reduced