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Agile Product Discovery

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My talk at the first Scrum Day in Bangalore, India

Published in: Software

Agile Product Discovery

  1. 1. Agile Product Discovery@TathagatVarma
  2. 2. We solve complex problems…
  3. 3. Methods & Metrics Using the latest… Methodologies & Frameworks Tools & TechniquesRituals & Ceremonies
  4. 4. To create our own…
  5. 5. But what if…?
  6. 6. Your problem might be how to solve the problem, but the real problem is…
  7. 7. Nature of problem-solving
  8. 8. Traditional Model
  9. 9. Discovery? • In short, “what to build?”, or “building the right product”. • In long, “why is this product needed, who has the problem, what should be built, when should it be delivered, where to sell, how to price, etc…?” • Traditionally viewed as: “Pre-work designed to discover and uncover business opportunities and generate new ideas”. An explicit focus on “measure twice, cut once”
  10. 10. Challenges • Positioning as a “stage” has connotation of a time- delimited activity • Calling it as “pre-work” might indicate that “real work” is everything else! • A sequential, linear process might be unsuitable in fast- paced and dynamic world - • User needs change and evolve with time • Technology capabilities change over time • Ideas emerge anytime, and not just at the start • Best solutions evolve over a period of time
  11. 11. Doesn’t “Agile” address that? • Agile focuses, by and large on “how to build products in the right way”. We focus on building high-quality products in a predictable manner. • However, we are concerned with “operation successful, but the patient died” problem. No point building a product well that need not be built in the first place! • We need something else to help us with “what product to build in the first place?”. We need to focus on quick, validated and actionable learning.
  12. 12. Delivery vs Discovery https://blog.productboard.com/the-age-of-product-discovery-part-i-27ab7fc02e54
  13. 13. So, what is Product Discovery? • Building the right product • Making products that matter • Right product for right audience • Making products that people want! • Building the right product at the right time… • Focus on right problem, rather than build the solution…
  14. 14. Modern Product Discovery? • Agile: feedback-driven development in short iterations • Design Thinking: human-centric innovation • Lean Innovation: customer development, business model innovation and lean startup
  15. 15. OK, so how to do it? • Meta-process • Frameworks • Methods (we won’t cover them in this talk)
  16. 16. 1. What is the pain?
  17. 17. 2. Who has the pain?
  18. 18. 3. How do they deal?
  19. 19. 4. What would delight them?
  20. 20. 5. (What) Would they pay?
  21. 21. Agile & HCD Methods • Sprint 0 • Spikes • Empathy Maps • User Personas • Customer Journey Map • User Story Mapping • Dual Track Development • …
  22. 22. Dual-Track Development
  23. 23. Design Thinking
  24. 24. Design Sprint
  25. 25. Customer Development
  26. 26. Business Model Canvas
  27. 27. Value Proposition Canvas
  28. 28. Lean Startup
  29. 29. Recap
  30. 30. References • https://svpg.com/planning-product-discovery/ • https://svpg.com/product-discovery-anti-patterns/ • https://www.chargebee.com/blog/product-discovery/ • https://blog.productboard.com/the-age-of-product-discovery-part-i-27ab7fc02e54 • https://herbigt.com/product-discovery • https://www.productleadership.com/tathagat-varma-founder-ceo- thoughtleadership-in/ • https://svpg.com/product-discovery-anti-patterns/
  31. 31. Thanks!

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