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Agile
Product
Discovery@TathagatVarma
We solve complex
problems…
Methods & Metrics
Using the latest…
Methodologies & Frameworks
Tools & TechniquesRituals & Ceremonies
To create our own…
But what if…?
Your problem might be
how to solve the problem,
but the real problem is…
Nature of problem-solving
Traditional Model
Discovery?
• In short, “what to build?”, or “building the right
product”.

• In long, “why is this product needed, who has the
problem, what should be built, when should it be
delivered, where to sell, how to price, etc…?”

• Traditionally viewed as: “Pre-work designed to discover
and uncover business opportunities and generate new
ideas”. An explicit focus on “measure twice, cut once”
Challenges
• Positioning as a “stage” has connotation of a time-
delimited activity

• Calling it as “pre-work” might indicate that “real work” is
everything else!

• A sequential, linear process might be unsuitable in fast-
paced and dynamic world -

• User needs change and evolve with time

• Technology capabilities change over time

• Ideas emerge anytime, and not just at the start

• Best solutions evolve over a period of time
Doesn’t “Agile” address
that?
• Agile focuses, by and large on “how to build products in
the right way”. We focus on building high-quality
products in a predictable manner.
• However, we are concerned with “operation successful,
but the patient died” problem. No point building a
product well that need not be built in the first place!

• We need something else to help us with “what product
to build in the first place?”. We need to focus on quick,
validated and actionable learning.
Delivery vs Discovery
https://blog.productboard.com/the-age-of-product-discovery-part-i-27ab7fc02e54
So, what is Product
Discovery?
• Building the right product

• Making products that matter

• Right product for right audience

• Making products that people want!

• Building the right product at the right time…

• Focus on right problem, rather than build the solution…
Modern Product
Discovery?
• Agile: feedback-driven development
in short iterations

• Design Thinking: human-centric
innovation

• Lean Innovation: customer
development, business model
innovation and lean startup
OK, so how to do it?
• Meta-process

• Frameworks

• Methods (we won’t cover them in this talk)
1. What is the pain?
2. Who has the pain?
3. How do they deal?
4. What would delight
them?
5. (What) Would they pay?
Agile & HCD Methods
• Sprint 0

• Spikes

• Empathy Maps

• User Personas

• Customer Journey Map

• User Story Mapping

• Dual Track Development

• …
Dual-Track Development
Design Thinking
Design Sprint
Customer Development
Business Model Canvas
Value Proposition Canvas
Lean Startup
Recap
References
• https://svpg.com/planning-product-discovery/

• https://svpg.com/product-discovery-anti-patterns/ 

• https://www.chargebee.com/blog/product-discovery/

• https://blog.productboard.com/the-age-of-product-discovery-part-i-27ab7fc02e54

• https://herbigt.com/product-discovery

• https://www.productleadership.com/tathagat-varma-founder-ceo-
thoughtleadership-in/

• https://svpg.com/product-discovery-anti-patterns/
Thanks!

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