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Are You An User Experience Designer

A talk we had at Texity systems. Topics were “ Are you really a User Experience Designer ? The shift from product design to process design” Contents - what is user experience ? A bit of historical perspective - Who coined the term and what did he mean ? ( Don Norman coined this term) - how does IA, interaction design, usability, user research, relate to user experience ? - what is product user experience ? - how is different from user experience design of a service ? - if this is User Experience, then what exactly is customer experience ? - Should there be a designation called User Experience designer? - The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ? - Product design vs Process design - The notion of a User , and who is the Customer ….. can user and customer be same ? - A better term : DUX ( designing for user experience )

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