Collaborative Brainstorming for Better UX Workshop
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This document summarizes a collaborative brainstorming session on developing a mobile strategy for a pet store client. In the session, participants used humanized user personas and sticky notes to generate ideas for how users would want to interact with the store through mobile before, during, and after a visit. They grouped similar ideas and identified important tasks. They then discussed how a mobile strategy could support those tasks. The session provided an approach the participants could use internally or with clients to involve others in the design process and gain different perspectives.
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Collaborative Brainstorming for Better UX Workshop
- 8. What is User Experience (UX)?
- 9. How Someone Feels About Using a Product or Service
- 11. Designing the Hospital Visitor Experience
- 12. Surgery at Cooper Hospital in Camden, NJ
- 17. Good Design Doesn’t Happen by Accident
- 18. What Do UX Practitioners Do?
- 19. “I make websites easy to use.”
- 20. Working With Others to Solve Design Problems
- 21. It’s Not Just About the User
- 28. How Do You Understand Your Audience?
- 29. How Can You Understand Your Audience if You Can’t Talk to or Study Them?
- 31. Kevin M. Hoffman Better Meetings & Collaboration http://www.kevinmhoffman.com
- 32. Meet Our Client
- 34. The Problem: Define a New Mobile Strategy
- 35. Mobile = Phones, Tablets, iPods, eReaders, etc.
- 36. Client Goals • Make Mobile Purchasing Easy • Facilitate Sharing of Petsmart Content Through Mobile • Keep Customers Coming to Brick & Mortar Locations • Engage Customers with Services, Not Just Merchandise • Improve Brand Presence
- 37. Not Just Pet Supplies • Adoption • Grooming • Training • Boarding • “Doggy Day Camp”
- 38. Sorry, No Budget for User Research
- 39. We’ll Gather What We Know About Our Audience
- 40. Off the Cuff Ideas
- 41. Write Down 5 Ideas for a Mobile Strategy
- 43. Goal: Brainstorm Ideas for Mobile Strategy
- 44. First, We’ll Be Generating Ideas on Our Own
- 46. Be Creative with Ideas!
- 47. Let’s Humanize Our Users So We Can Brainstorm on Their Behalf
- 48. Ben, Law School Student Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money. His 20 gallon freshwater fish tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on fish food.
- 49. What Would Ben Want to Do At the Store? • One Idea Per Sticky Note • Write With Sharpies • Keep Ideas Brief, Technology- Agnostic, Specific Periwinkle • No: Look for Pet Food, Look for Pet Food on iPhone • Yes: Find Fish Food on Sale, Find “Fishy Coupons” Hidden Throughout Store Pink
- 50. Ben, Law School Student Ben’s a student on a shoe string budget. He and his long term girlfriend are moving in together to save money. His 20 gallon freshwater fish tank has a tiny crack at the top & he’s hoping he can move it into his girlfriend’s place without breaking it. He’s also low on fish food.
- 51. What Would Ben Want to Do Before Arriving At the Store? Pink
- 52. What Would Ben Want to Do After Leaving the Store? Pink
- 53. Kim, Physical Therapist & Mom of 2 Kim’s 10 year old yellow lab, Charlie, is starting to show his age. He’s been sick lately and she’s trying to find time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.
- 54. What Would Kim Want to Do Before Arriving at the Store? Purple Seafoam Green
- 55. Kim, Physical Therapist & Mom of 2 Kim’s 10 year old yellow lab, Charlie, is starting to show his age. He’s been sick lately and she’s trying to find time for a vet appointment. She’s wondering if there’s anything she can buy or do to help him in the meantime.
- 56. What Would Kim Want to Do At the Store? Purple Seafoam Green
- 57. What Would Kim Want to Do After Leaving the Store? Purple Seafoam Green
- 58. Kathleen, Accountant Kathleen just got her first apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet. She wants to make sure she gets a really friendly and lovable cat.
- 59. What Would Kathleen Want to Do Before Arriving at the Store? Seafoam Green Purple
- 60. Kathleen, Accountant Kathleen just got her first apartment and is excited to adopt a cat. Her family had to get rid of their cat years ago when they realized her younger brother was allergic. She has no cat food or supplies yet. She wants to make sure she gets a really friendly and lovable cat.
- 61. What Would Kathleen Want to Do At the Store? Seafoam Green Purple
- 62. What Would Kathleen Want to Do After Leaving the Store? Seafoam Green Purple
- 63. Let’s Get Into Groups
- 64. As a Group • Put All Your Stickies on the Wall • Group Similar Stickies Into Clusters • Put Duplicates on Top of Each Other • Color Doesn’t Matter
- 65. Periwinkle Label Each Cluster with a Periwinkle Sticky
- 66. Everyone in Your Group: Put a Dot on 1 Task You Feel is Important
- 67. Everyone in Your Group: Put a Star on One Important Task that Surprised You
- 68. Share Out!
- 69. Discuss Dots and Stars Tell Us About Your Process
- 70. How Can a Mobile Strategy Support these Tasks? Dotted & Starred Stickies
- 71. How Can We Use This Exercise at Our Jobs?
- 72. With Your Internal Team? • Crowdsource Ideas • Generate Ideas on Behalf of Users • Bring People Into Your Process
- 73. With a Client? • Learn their Perspective of User Needs • Compare Client Perspective to Research • See Dissenting Viewpoints/Opinions • Bring the Client Into the Process
- 74. Wrapping Up
- 75. How Do I Learn More About UX?
- 76. Get Involved In Local UX Groups
- 77. UX Books
- 81. Podcasts • UIE Brain Sparks http://www.uie.com/brainsparks/ topics/podcasts/ • The Big Web Show http://5by5.tv/bigwebshow UIE Brain Sparks Podcast http://goo.gl/vexl
- 82. UX Publications • User Interface Engineering (UIE) http://www.uie.com/ • A List Apart http://www.alistapart.com/ • UX Magazine http://uxmag.com/ • UX Matters http://uxmatters.com/ • Adaptive Path http://adaptivepath.com/ideas
- 83. • 20 Tips for Your Next Moderated Usability Test http://goo.gl/ zD9bvt • How To Conduct A Usability Test On A Mobile Device http:// goo.gl/DRBFs • Recruiting Better Research Participants http://goo.gl/NuEdp • Unmoderated, Remote Usability Testing: Good or Evil? http:// goo.gl/0GEi9 • How to Shop for Unmoderated Usability Testing Tools http:// goo.gl/IgNGz Usability Testing Articles