Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
The challenge of educating people that UX isn't one step in the process, it spans the whole project development process.
This is a talk about taking the first steps to change how people think about the project they are doing to deliver a better experience for the customer or user.
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
The challenge of educating people that UX isn't one step in the process, it spans the whole project development process.
This is a talk about taking the first steps to change how people think about the project they are doing to deliver a better experience for the customer or user.
How to design enterprise apps that sellInVision App
Your customers expect great UX from your enterprise app. So do you. With gnarly legacy code to wrangle, complex requirements to manage, and results to deliver, you need to have the right process. Arm yourself with techniques and methods to craft successful enterprise apps.
This in-depth webinar from Jessica Tiao of Kissmetrics gives you the tools, advice, and best practices you need to succeed.
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
Start by Understanding the Problem, Not by Delivering the AnswerFITC
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Karri Ojanen
RBC Royal Bank of Canada
Overview
Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience.
But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first.
Target Audience
Designers, researchers, strategists, product managers, and technology leads
Three Things Audience Members Will Learn
Methodologies and tools to form insights out of a holistic understanding of customer challenges
How to synthesize data to form a vision of the better future
How to break the vision into manageable chunks that drive value for the business and the customer at every launch
Did you know that you can develop awesome products with zero product specifications ? We have recently quantified the gains for a product we built using Lean Startup and MVP approach and were pleasantly surprised to find that we could quantify minimum 47% gain in time-to-market, 32% cost savings, 55% improvement in product quality and 40% gain in business value as compared to traditional product development methods.
How To Build A Mobile App - From Ideation to LaunchCarlos S. Aquino
This presentation is meant to be a 40k-Foot view of the mobile application development process. Overall this guide does not meant delve into the iOS or Android programming language instead it is a guide on how to take an idea and develop it into a mobile app.
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
A myriad of user experience deliverables are available to the UXD practitioner, but which are most effective for capturing the design concept, process, and vision? We survey preferred sets of deliverables and give pointers for choosing yours.
An initial pitch for MirrorZen. Is being released as a study for VentureWoods. The presentation gives a preliminary glimpse into the possibilities of MirrorZen. MirrorZen is far from being complete or even mature. MirrorZen has been a challenge and we are upping our efforts to do justice to the concept.
The contents of the file is copyright MirrorZen Software and unathorized copying, publishing, modifying is denied.
How to design enterprise apps that sellInVision App
Your customers expect great UX from your enterprise app. So do you. With gnarly legacy code to wrangle, complex requirements to manage, and results to deliver, you need to have the right process. Arm yourself with techniques and methods to craft successful enterprise apps.
This in-depth webinar from Jessica Tiao of Kissmetrics gives you the tools, advice, and best practices you need to succeed.
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
Start by Understanding the Problem, Not by Delivering the AnswerFITC
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Karri Ojanen
RBC Royal Bank of Canada
Overview
Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience.
But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first.
Target Audience
Designers, researchers, strategists, product managers, and technology leads
Three Things Audience Members Will Learn
Methodologies and tools to form insights out of a holistic understanding of customer challenges
How to synthesize data to form a vision of the better future
How to break the vision into manageable chunks that drive value for the business and the customer at every launch
Did you know that you can develop awesome products with zero product specifications ? We have recently quantified the gains for a product we built using Lean Startup and MVP approach and were pleasantly surprised to find that we could quantify minimum 47% gain in time-to-market, 32% cost savings, 55% improvement in product quality and 40% gain in business value as compared to traditional product development methods.
How To Build A Mobile App - From Ideation to LaunchCarlos S. Aquino
This presentation is meant to be a 40k-Foot view of the mobile application development process. Overall this guide does not meant delve into the iOS or Android programming language instead it is a guide on how to take an idea and develop it into a mobile app.
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
A myriad of user experience deliverables are available to the UXD practitioner, but which are most effective for capturing the design concept, process, and vision? We survey preferred sets of deliverables and give pointers for choosing yours.
An initial pitch for MirrorZen. Is being released as a study for VentureWoods. The presentation gives a preliminary glimpse into the possibilities of MirrorZen. MirrorZen is far from being complete or even mature. MirrorZen has been a challenge and we are upping our efforts to do justice to the concept.
The contents of the file is copyright MirrorZen Software and unathorized copying, publishing, modifying is denied.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
DataDreamin presents: A Cup of Data vol 4 - Spilling the Tea on UX Design Principles - November 12th, 2021 by Elena Migunova.
You know how to build recipes and dashboards, got your Tableau CRM skills. But how do you create EFFECTIVE dashboards? This session will teach you how you can become a design hero and give you the right tools to apply UX design principles to your Tableau CRM dashboards.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
The main objective of this project is to advance the local merchants, by creating a community where people can share their meaningful experiences and help each other find the best option available out there, saving time and money.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.Harry Brignull
The Week is the UK’s most popular weekly subscription magazine, with over 180,000 subscribers. It was started back in the mid ‘90s as an antidote to the feeling of “too much information” that readers got from all the unwieldy, dense broadsheets on the market at the time. Since then the World Wide Web appeared, sending many print publications into a downward spiral. The Week is one of the few publications to buck this trend – actually growing in popularity every consecutive year since its launch.
Dennis Publishing knew they had a winning formula for The Week magazine, and they wanted to be certain that none of the magic was lost in translation when they created the iPad edition. This is where we came in – kicking off a project with numerous UX research and design iterations. This talk will give you some insights into the challenges we faced and the lessons we learned in the process.
Dark patterns - An Overview for Brand OwnersHarry Brignull
This talk was given at the Madgex Innovations Event (December 2010) at the Soho hotel in London.
It’s a revised version of the original Dark Patterns talk given at UX Brighton 2010, containing a fair amount of new material, and a different intended audience: this talk is aimed at marketers and brand owners.
What You Need To Know About Eye Tracking (older barcamp version)Harry Brignull
You are viewing an OLD VERSION of this talk. There is a new, improved version of this talk here:
http://j.mp/eye-tracking-uxlx
---------
When you see an Eye Tracking heatmap for the first time, you are probably so busy saying “wow!” that you forget to critically evaluate what you are seeing.
This talk is intended to prevent this from happening - and give you a set of critical questions to ask next time you are faced with Eye Tracking findings.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
7. YOUR BRAND IS NOT YOUR LOGO In mergers and acquisitions, companies are sold at many times the value of their books. Why? Because the brand is valuable. And where does the brand exist?
8. Here. It emerges through the user’s experience with your product Image credit: paulsobek, Flickr
9. Your users are your biggest assets If you understand your users, you know how to move forward.
11. The opportunity space Madgex is a digital recruitment platform provider Our main offering is a white label job board platform
12. The opportunity space Job Boards are all about trying to grab the attention of potential candidates – but nowadays many employers already have their attention. A more efficient approach for those employers is to allow them to take their pick of the appropriate candidates and contact them directly. Targeted recruitment - not broadcast advertising
13. I’m talking about CV Databases. The trouble is – they’re a dime a dozen! Our challenge was to create one that’s radically more effective at meeting customer needs.
14. A traditional approach to design: - review your competitors - mix together their best features - add your own visual identity
15.
16. 16 Fingers crossed! “Fingers crossed that when the system finally gets built, it meets our users needs, so it’s popular and we make money!” That’s not smart – it’s much more effective to start with user needs, and reality check your ideas as they evolve.
17. The wrong approach: “outside in” “Design” treated as a layer of decoration plastered on the outside Product concept & business objectives Read more: http://bit.ly/dansaffer
18. The right approach: “inside out” Start with user needs, then get designing straight away.
19. The Madgex “inside out” design process Identify the broad opportunity space Understand potential userbase Carry out contextual interviews Elicit pain points, stopping points & complaints with status quo Analyse findings to prioritise and clarify information into design goals
20. So we got in touch with our intended user base The Recruitment Consultant The Direct Employer The Job Seeker
21. We interviewed them and watched them using existing products This was essentially an activity in looking for pain points What did they dislike about the status quo? What did they have trouble using? Simple approach: deep insights!
22. Recruitment Consultant pain point: Are these CVs fresh? People change jobs all the time – but they don’t go back and update the CV database. Our solution: make it super easy to update your CV’s status. Job seekers are reminded with periodical emails and can update with just one click. And make it possible for recruiters to filter the CVs by freshness, e.g. “Only show me CVs that have been updated in the past two weeks”
23. Direct Employer pain point : I can’t buy something if I don’t know what I’m going to get! With traditional CV databases, the employer can only see a very limited amount of information about the candidate before they buy access to the CV. Recruitment consultants don’t have this problem – they will happily spend hundreds of pounds a month to have unlimited access to all the CVs in a database. But this is a stopping point for direct employers. Why would they willing pay for an unknown commodity?
24. The Madgex solution Show almost the entire CV before requiring payment How? By stripping out all personally identifying details Upon payment, the employer is shown the candidate’s name & contact details. This simple design change opens up the market to direct employers
25. Direct employers: a big revenue opportunity Direct employers account for up to 40% of job postings on some job boards As individuals they have low budgets – but there is a very large volume of them They are currently shut out of current commercial models because of the pricing structure.
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28. Job Seeker Complaint: Don’t make me retype my CV every time I want to register on a damn job site! Image credit: wikipedia
29. Our solution: allow import and export We allow users to import Word documents – or any page on the web! We allow job seekers to export their CV in various formats and take it elsewhere “Leave the cage door open and the bird will return” – Chinese proverb
30. Nobody was clamouring for these improvements The interviewees were capable of demonstrating the pain points but theyweren’t able to articulate solutions They accepted the pain as just “the way things are” The pain points became our list of design challenges.
31. “If I had asked people what they wanted, they would have said faster horses.”- Henry Ford This is the big take-home message for today: don’t just ask your customer base for their ideas for solutions. Interview them about their experiences, and observe them using competitor products. Once the design problems are clearly articulated, your R & D team have the benefit of laser-like focus.
32. Cordis, a medical device manufacturer, used a very similar process to turn customer input into design. In a three year period, their shares went from to $20 per share to $109 Read the Harvard Business Review case study here: http://bit.ly/cordis
33. You don’t just do this pre-launch- design is an ongoing process of iteration and optimization
36. Haymarket Overview Historically a large proportion of profit has come from recruitment in our weekly magazines. Now a high proportion of our online revenue is coming from the jobsites. We started out using in-house developed jobsites with customised interfaces based on individual publishers opinions of how a good jobsite should work. We also realised that our sites were underperforming because of an inconsistent approach, poor SEO and poor User Experience We needed to move faster and establish a best of breed suite of functionality. We moved 11 existing jobsites to the Madgex platform and have launched an additional 8 new jobsites since.
39. Cost per acquisition reduced by over 50%Stats Jan-Jul 08, generated through Hitbox On Third Sector, started with a basic job board platform in Nov 2006. Limited features & usability became apparent . We worked with Madgex to develop a custom version of their platform and immediately saw improvements.
40. You MOT your car once a year – why not your user experience? Even though we were set up for SEO and usability, we didn’t want to tread water We wanted continuous, cyclical improvement - so we engaged in SEO analysis and UX research We wanted even more users arriving on the site, and even more staying and completing valuable activities.
41. In a typical UX MOT project, 18 hours of session footage is recorded This is transcribed, tagged & analysed, then gets distilled into highlight videos.
42. A typical UX study produces 20-30 optimisation opportunities Here’s just a couple of them
43. Job Seeker Registration Registration is a necessary stepping stone to indirect revenue generating activities like Email Alert setup and CV Publishing
44. Job Seeker Registration Having filled in this form, users were taken to the following page...
45. In the research sessions, a few users became confused here because they didn’t read the text.
46. After redesign We made some simple changes to the wording and layout to make it clearer for “speed reading”
47. 12% uplift in completed registrations Comparing stats for April, May & June 2008 to the same months in 2009
48. Job Details & Application Job Detail Page Job Application Page In the research sessions, users would often go back to the job detail page, to gather details for their covering message. They found this back-and-forth frustrating.
49. Job Application Page We added the job details to the application page, to make things easier for them
50. Uplift in job applications on one jobsite from 2008 (before) to 2009 (after) On average this gave a 51% uplift(though some credit must be attributed to changes in the economy)
51. Cognitive overload “What does this all mean?” Both SEO and UXO improved the number of users who complete valuable activities Time investment: “How long is this going to take?” Users start an activity, e.g. Apply for a job Disorientation: “How do I proceed?” Fatigue “This is tiring” SEO increased the number of users here. User Experience Optimisation (UXO) reduced the leakage of users during activities A reduced number complete the activity they set out to do Drop-outs
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Editor's Notes
It is something that forms in your users’ minds when they experience your products.
This is what I’m going to talk to you about today.