The document discusses the use of secondary data in research. It notes that secondary data can provide valuable information and insights while complementing primary research. It then provides examples of internal and external secondary sources, and how secondary data can be used in business research to identify problems, develop research designs, answer questions, and interpret primary data. The document also presents a case study on how Pharma Health Pakistan uses secondary data to support primary research, save time and costs, identify problems, and gain advantages over competitors. It analyzes the strengths, weaknesses, opportunities and threats to Pharma Health from using secondary data. The conclusion recommends using accurate, high-quality, current secondary data to reduce the need for primary research.

2. Business Research Method‟s
Topic:
Use of Secondary Data
in Research
Presented to: Mr. Ali Afzal
Presented by: M.Hashaam
Roll No. : AM552381
Class : MBA (B&F) 2nd Semester
Punjab Computer college, Lahore
Allama Iqbal Open University, Islamabad

3. Acknowledgment
First of all thanks of Allah who is most
beneficent and the most merciful whose
blessings are abundant and favors are
unlimited.
It is my pleasure to acknowledge the
guidance and support of my subject
Teacher: Mr. Ali Afzal for her endless
guidance.
I would also like to acknowledge “Pharma
Health Pakistan (PVT) Ltd.”

4. Summary
Secondary data can be a valuable source
of information for gaining knowledge
and insight into a broad range of issues.
It complements, but does not replace,
primary data collection and should be
the starting place for any research.

5. Introduction to Use of
Secondary Data in Research
Research projects often begin with
Secondary Data, which are gathered
and recorded by someone else prior to
the current project.
Secondary data usually are historical
and already assembled. They require no
access to respondents or subjects.

6. Use of Secondary Data in
Business Research
Secondary
Data
Internal External
Require
Published Computerized
Ready to use Further Other sources
Material Databases
Processing

7. Use of Secondary Data in
Business
• Identify the problem
• Better define the problem
• Develop an approach to the problem
• Formulate an appropriate research design
(for example, by identifying the key
variables)
• Answer certain research questions and
test some hypotheses
• Interpret primary data more insightfully

8. Case Study
Use of Secondary Data in
Pharma Health
Pakistan (PVT) Ltd.

9. Introduction of Pharma Health
(PVT) Ltd.
Pharma Health was founded in 2003 by a
seasoned management team with
extensive experience in early stage
Health Care companies.
About Company:
Pharma Health is the market leader in
field of dermatology. It is covering
almost the major therapeutics in the
field of dermatology and serving the
nation by leaps and bounds.

10. Mission of Pharma Health (PVT) Ltd
Mission Statement
To improve the quality of life for patients
around the world through the
manufacturing and distribution of
trusted and branded pharmaceuticals in
all the therapeutic segments. By
developing quality Pharmaceuticals
specially designed for the ailing
community in the countries like sub
continent and Africa, we can solace the
pain and trauma of our fellow beings and
considerably at an affordable price.

11. Use of Secondary Data in Pharma
Health Research
Resources of Secondary Data
• Field Force
• Vendor‟s
• Published statistics; census, housing,
and social security data
• Distributor‟s
• Published Text; analysis by experts and
reports
• Media

12. Uses of Secondary Data
Support Primary Research
Save Time
Low cost
To get Advantage over competitor‟s
Identify the problem
Base for Primary Research

13. SWOT of Pharma Health (PVT)
Ltd.
Strength's Deficiencies„
 Low Price o Incomplete
 Save Time
o Out-Dated
 Basis for
Comparison o Not-Accurate
 Support primary
research

14. SWOT of Pharma Health Pakistan
(PVT) Ltd. ...
Opportunities Threat‟s
 Purpose  Wrong
Completion Information
 Base for  Low Quality
Primary  Biasness
Research

15. Conclusion
I conclude that, the use of secondary
data offers many advantage‟s to
the Pharma Health. It is important
for the Pharma Health to
identify, reduce, and manage the
disadvantages that are accompanied
by use of secondary data.

16. Recommendation‟s
I will recommend that Pharma
Health should prefer to use
data which is accurate, high
quality, and current.
Search for secondary data should
be as such which reduce need of
Primary Research.