Presented To: Mr.Khawaja Imran Presented By: M.Hashaam Roll No. : AM552381 Class: MBA ( B&F ) 3rdSemester Allama Iqbal Open University ASC: Punjab Computer College, Garhi shao LHR

2. Consumer
Behavior
Topic:
Cultural Influence on
Consumer Behavior
Presented To: Khawaja Imran
Presented By: M.Hashaam
Roll No. : AM552381
Class: MBA ( B&F ) 3rdSemester
Allama Iqbal Open University
ASC: Punjab Computer College, Garhi
shao LHR

3. Acknowledgment
First of all thanks of Allah who is most
beneficent and the most merciful
whose blessings are abundant and
favors are unlimited.
It is my pleasure to acknowledge the
guidance and support of my subject
Teacher: Mr. Khawaja Imran for his
endless guidance.
I would also like to acknowledge “Telenor
Pakistan”.

4. An Abstract
Culture is society’s personality. Value’s
and Belief’s are mental images that
affect a wide range of specific
attitudes that, in turn, influence the
way a person is likely to respond in a
specific situation’s.
Telenor Pakistan is using different
cultural things and organizing
cultural events which directly
attract the Consumer Behavior.

5. Introduction to Culture
 Culture is a society’s personality
 Culture is the sum total of learned
– beliefs,
– values, and
– Customs
that serve to direct the consumer behavior
of members of a particular society.
 Impact of culture is natural and automatic

6. Three level’s of Subjective
Culture
Supranational
National
Group

7. A Theoretical Model of
Culture’s Influence on Behavior
Personality
traits Cognitive
beliefs
Attitude
SUBJECTIVE
CULTURE:
Regional
Ethnic
Religious
Linguistic
National
Professional
Organizational
Group
Behavioral
Intention
Social Normsvalues
practices Behavior

8. Culture is Learned
 How culture is learned?
– Formal learning
– Informal learning
– Technical learning
 Enculturation and Acculturation
 Language and symbols
 Ritual

9. Culture
 Culture is shared
 Culture is dynamic
 Measurement of culture
– Content Analysis
– Consumer Fieldwork
– Value measurement survey instruments

10. Case Study
Cultural Influence on Consumer
Behavior
“Telenor Pakistan”

11. Vision of Telenor Pakistan
Our vision is simple: We're here to help
We exist to help our customers get the
full benefit of communications services
in their daily lives.
The key to achieving this vision is a
mindset where every one of us works
together: Making it easy to buy and use
our services. Delivering on our
promises.Being respectful of
differences.Inspiring people to find new
ways.

12. We believe in four core values
 Make it Easy
We're practical. We don't complicate things. Everything we
produce should be easy to understand and use. Because we never
forget we're trying to make customers' lives easier.
 Keep Promises
Everything we set out to do should work, or if it doesn't, we're
here to help. We're about delivery, not over promising, actions
not words.
 Be Inspiring
We are creative. We strive to bring energy to the things we do.
Everything we produce should look good, modern and fresh. We
are passionate about our business and customers.
 Be Respectful
We acknowledge and respect local cultures. We do not
impose one formula worldwide. We want to be a part of
local communities wherever we operate. We believe loyalty
has to be earned.

13. Cultural Influence in 2006
In the year of 2006, Danish newspaper
and other western publishers made and
published the cartoon of Holy Prophet
Muhammad (PBUH). In response to this
Pakistani people begun to boycott the
all western products including newly
established company Telenor.

14. Today(2012 and after) ,Telenor
Khamoshi ka Bycott
Karo Mumkin
Shandoor Polo Festival
Ham-Qadam
Easy-Paisa
Kya Darta Hy
Religious Offer’s

15. Cultural Influence by Telenor
SWOT
Analysis

16. Strengths

17. Strengths
Achieve Set Target
More Profit
Social Program’s
Government Support

18. WEAKNESSES

19. Weaknesses
Non Cultural
Advertisment and
Package’s

21. Opportunities
Expansion in
Network
Market Leader

22. Threat’s

23. Threat’s
oCompetitor’s Cultural
Advertisment and
Package’s

24. Conclusion
I conclude that, Telenor
Pakistan acknowledge and
respect local Culture’s.
They are working on social un-
justification’s and organizing
different cultural events.

25. Recommendation’s
After Study and analyze, I will
recommend that in Telenor
Pakistan advertisment should
be according to the norm’s
and customs of local culture.

27. Question’s
?