The document discusses value chain analysis, particularly its application in strategic planning by Pharma Health Pakistan (Pvt) Ltd, a leader in the pharmaceutical industry. It outlines the primary and secondary activities within the value chain, detailing their strengths and deficiencies. Despite the effectiveness of the value chain in establishing industry leadership, the reliance on outsourced distributors is identified as a significant challenge.

2. Strategic Management
Topic:
Value Chain Analysis
Presented To: Adnan Siddiqui
Presented By: M.Hashaam
Roll No. : AM552381
Class : MBA (B&F) 1st Semester

3. Acknowledgment
First of all thanks of Allah who is most
beneficent and the most merciful whose
blessings are abundant and favors are
unlimited.
It is my pleasure to acknowledge the
guidance and support of my subject
Teacher: Mr. Adnan Siddiqui for their
guidance.
I would also like to acknowledge “Pharma
Health Pakistan (PVT) Ltd.”

4. An Abstract
The Value Chain framework quickly
made its way to the forefront of
Management thought as a Powerful
analysis tool for Strategic Planning.
In Pharma Health Pakistan value chain
works affectively in their Strategic
Planning to make them leader in
Pharmaceutical Industry as well also
in Costomotology.

5. Introduction to Value Chain
Analysis
History
Value Chain is the concept
from Business Management that
was first described and
popularized by Michael Porter in
1985.

6. Introduction to Value Chain
Analysis cont……..
Definition
“Process whereby a firm determines the
cost associated with organizational
activities from purchasing raw
materials to manufacturing products
to marketing those products”.

7. Value Chain Activities
1: Primary Activities
Inbound Logistics, Operations,
Outbound Logistics, Marketing &
Sales, Service etc.
2: Supportive Activities
Human Resource Management, Accounts
& Finance, Procurement, Technology
Development etc.

8. Process in Value Chain
Steps in Value Chain
1) Activity Analysis
2) Value Analysis
3) Evaluation and
Planning
Activity
Analysis
Value Analysis
Evaluation and
Planning

9. Case Study
Value Chain Analysis of
Pharma Health
Pakistan (PVT) Ltd.

10. Introduction of Pharma Health (PVT) Ltd.
Pharma Health was founded in 2003 by a
seasoned management team with
extensive experience in early stage
Health Care companies.
About Company:
Pharma Health is the market leader in
field of dermatology. It is covering
almost the major therapeutics in the
field of dermatology and serving the
nation by leaps and bounds.

11. Mission of Pharma Health (PVT) Ltd.
Mission Statement
To improve the quality of life for patients
around the world through the
manufacturing and distribution of trusted
and branded pharmaceuticals in all the
therapeutic segments. By developing quality
Pharmaceuticals specially designed for the
ailing community in the countries like sub
continent and Africa, we can solace the pain
and trauma of our fellow beings and
considerably at an affordable price.

12. Value Chain in Pharma Health (PVT) Ltd.
Primary Activities
SecondaryActivities
Supplier's Production Distributor's
Sale's &
Promotion
Research &Development
Product Management
Human Resource Management
Accounting &Finance Department
Export Department

13. Activities in Pharma Health (PVT) Ltd.
 Primary Activities:
1) Supplier’s
2) Production
3) Distributor’s
4) Sales & Promotion
 Secondary
Activities
1) R & D
2) Product
Management
3) H-R-M
4) Accounting &
Finance
5) Export

14. Merits and Demerits of Value
Chain in Pharma Health (PVT) Ltd.
 Merits
• Quality Product
• Quality Service
• Extreme Linkage
• More Revenue
 Demerits
• Lot of
Organization’s
• Country Instability

15. Strengths and Deficiencies of
Value Chain in Pharma Health (PVT) Ltd.
 Strengths
 Seasonal Focus
 Packing
 Reasonable Price
 Timely Service
 Deficiencies
o Distributor’s

16. Conclusion
In Pharma Health Pakistan (PVT) Ltd.
Value Chain is working affectively to
make them leader in market but not
efficiently.
The products are up to the standard
and meet all the criteria for
international standards and
requirements.

17. Recommendations
In my point of view Pharma Health
Pakistan Value Chain is working
affectively, but out source
distributor’s are not working
according to objectives and goal’s.
Company’s
Own
Distributor
Channel
Out Source
Distributor’s
Distribut
or’s

18. Thank You

19. Question’s
?