This document discusses mobile marketing and trends in mobile usage. It notes that consumption of digital content online grew 394% for tablets and 1,721% for smartphones from 2011-2015. Mobile now accounts for 12% of online sales on average and growth in mobile sales was 16% on average. Users are using more devices, with the average being 5 devices in 2015 compared to 2.4 in 2014. The document discusses how to design effective mobile experiences and campaigns, noting key factors like speed, context, seamless experiences, and relevance. It provides an example of a successful mobile launch for Dressbar that saw 200k visits in the first two weeks. The document demos a tool called U-Campaign for easily creating multi