Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Mobile developments in the US: can success be copied?Sanoma
Joe has served as the senior director of the IAB’s Mobile Marketing Center of Excellence since its inception in December, 2010. He plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standards, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
During his IAB career, Joe has led IAB projects including: writing buyer’s guides to mobile and tablet advertising; developing the IAB MRAID standard for mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions.
Today’s Mobile Mainstream: Implications for the IndustryDuo Consulting
Browsing the Web, reading books, sending email, watching movies and playing games on-the-go is no longer for the early-adopter techies of the world. Thanks to improved smartphone technology and access to increasingly user-friendly apps, these traditionally fixed-Internet activities are now mobile mainstreams. With this evolution come many questions about the increasingly ubiquitous digital ecosystem. What does today’s ‘new’ digital consumer look like? What devices and apps are they using for which digital activities and how are the sites they are visiting affected by these changes? How do these behaviors impact usage on traditional PC and mobile? comScore Executive Chairman Gian Fulgoni will share an overview of the current state of the industry as well as share new insights that help to shed light on this new environment and answer many of these questions.
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Mobile developments in the US: can success be copied?Sanoma
Joe has served as the senior director of the IAB’s Mobile Marketing Center of Excellence since its inception in December, 2010. He plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standards, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
During his IAB career, Joe has led IAB projects including: writing buyer’s guides to mobile and tablet advertising; developing the IAB MRAID standard for mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions.
Today’s Mobile Mainstream: Implications for the IndustryDuo Consulting
Browsing the Web, reading books, sending email, watching movies and playing games on-the-go is no longer for the early-adopter techies of the world. Thanks to improved smartphone technology and access to increasingly user-friendly apps, these traditionally fixed-Internet activities are now mobile mainstreams. With this evolution come many questions about the increasingly ubiquitous digital ecosystem. What does today’s ‘new’ digital consumer look like? What devices and apps are they using for which digital activities and how are the sites they are visiting affected by these changes? How do these behaviors impact usage on traditional PC and mobile? comScore Executive Chairman Gian Fulgoni will share an overview of the current state of the industry as well as share new insights that help to shed light on this new environment and answer many of these questions.
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Esta palestra apresenta algumas das funcionalidades interessantes do Silverlight 5 e abre uma visão da tecnologia com o HTML5 ao final. Palestra apresentada no TDC 2011 em Goiânia.
WTIA Cloud Computing Series - Part IV: Microsofts World View of Cloud Computing. Presented by: Doug Hauger, General Manager, Cloud Infrastructure Services - Microsoft Corporation.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
The Mobile Hub: The next presentation in our Inside Mobile Masterclass seriesMCSaatchiMobile
How to effectively integrate mobile into a multi-channel marketing plan.
The smartphone is increasingly becoming the centre of consumers' lives. Consumers spend over 23% of their media time with their mobile, yet only 1% of media spend is focused on mobile. Discover the importance of placing mobile at the heart of your brand strategy.
Esta palestra apresenta algumas das funcionalidades interessantes do Silverlight 5 e abre uma visão da tecnologia com o HTML5 ao final. Palestra apresentada no TDC 2011 em Goiânia.
WTIA Cloud Computing Series - Part IV: Microsofts World View of Cloud Computing. Presented by: Doug Hauger, General Manager, Cloud Infrastructure Services - Microsoft Corporation.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
Presentatie van Dorianne Richelle, client partner Facebook Benelux over A mobile connected world tijdens de #SocialSessions2014 op 19/6/2014 in Amsterdam.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Brands+Startups - Education Session on Promotion, People & PositioninKimberly-Clark
How do you create a go-to-market presentation? Hugh Park Jedwill, founder of the Heartland Mobile Foundation and Manager Director of the Brands+Startups Challenge, draws on his Marketing experience from Kraft, Palm and P&G and his entrepreneurial experiences over the past five years to create a Go-To-Market Promotion Strategy for startups. Delivered on 9/10/14 to the Brand+Startups Class of 2014 at 1871 in Chicago.
"Mobile First" has been the latest mantra to sweep corporations, but it has created more box checking than actual results. The true value of mobile is yet unrealized - and will be until marketers "Mobilize Their Mind." This goes deeper than the technology, into anthropology and deep consumer behaviors. This presentation delves into this area where numbers matter less than developing a mindset and rich understanding of consumer behavior.
Mobile March conference - Mobile Behaviors, Innovations & InsightsKimberly-Clark
On one hand we're seeing unprecedented innovation in mobile technologies. On the other we're seeing unbelievable changes in consumer behavior. They are tied together and Hugh Park Jedwill, found and Executive Director of Heartland Mobile presented the ramifications of this and how brands can take advantage of this.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
MobiU2013: Mobile Path to Purchase: Forrester's Mobile Mind ShiftKimberly-Clark
To help shed light on the convoluted mobile path to purchase, Jennifer Wise, Mobile Marketing Analyst at Forrester, presented their theory on the Mobile Mind Shift. She was part of our Mobile University seminar on the Mobile Path to Purchase on 10/24 in Minneapolis. The HMC partnered with Best Buy to educate over 100 marketers at their headquarters in Richfield, MN. See more here, http://bit.ly/MobiUPath
Mobile Privacy & Litigation presented by Sedgwick at the #MobiU2013 Summit, 9...Kimberly-Clark
Privacy, particularly on location, is a huge area of concern for all major brands. The opportunity is so big that it’s hard to pass up use of consumer mobile data. But with so much at stake, you don’t want to overplay your hand and get into a legal quagmire. Matthew will cover the latest in the every-changing legal landscape of mobile marketing. This information session covers (a) an overview of the legal framework affecting mobile marketing, (b) federal and state enforcement measures and expectations, (c) emerging issues in mobile privacy expectations, including location-based ads, (d) recent rulings and implications relative to the TCPA.
PepsiCo Rice A Roni Pitch Competition Background at the #MobiU2013 Summit, 9/...Kimberly-Clark
The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.
Kimberly-Clark on Mobile & Hispanics at the #MobiU2013 Summit, 9/26 in ChicagoKimberly-Clark
We often hear how Hispanics “over index” on mobile. But what does that really mean, and how should we act on this information? Let’s uncover some insights and explore how Kimberly-Clark approaches this important consumer group.
State of the Mobile Industry by Nielsen at the #MobiU2013 Summit, 9/26 in Chi...Kimberly-Clark
Mark provides the the mobile industry’s latest stats and trends that are framing the mobile opportunity and driving strategic decisions for marketing plans. If you need the latest numbers to help build/justify your mobile campaign, then you can’t miss this!
Location Behaviors by Univ. of Michigan - Flint professor, Sy Banerjee at #Mo...Kimberly-Clark
What is all the debate on privacy about? Learn about the data that is publicly available and legal – without any hacking. By tapping into Foursquare and Twitter data, Sy Banerjee has found fascinating concrete behaviors only theorized by mobile panels at other conferences. This academic study focuses on a) What environmental aspects cause people to use the phone differently? b) What different types of user segments emerge in displaying more or less “mobile” shopping behaviors? c) How can users in each segment be characterized?
Mastercard Closing Keynote on Mobile Payments Reality at #MobiU2013 Summit, 9...Kimberly-Clark
The promise of mobile payments is just around the corner. Once it reaches scale, it will transform not just how consumer transact their purchase, it will transform what we know about purchase behavior, how we can influence loyalty and which half of our marketing budget is really working. Ed Olebe will share his knowledge of the mobile payment landscape as an executive at a leading credit card competition. More importantly, he will share his vision of how mobile payments will impact your reality – wherever you sit on your consumer’s purchase funnel.
PepsiCo on Mobile & Millennials at the #MobiU2013 Summit, 9/26 in ChicagoKimberly-Clark
PepsiCo case studies on how they’re using using to engage the Millennial consumer. You will see how mobile can be used to support product launches, intercept shoppers in-store and drive top-line sales. Case studies will cover multiple brands within PepsiCo’s stable including Pepsi, Tropicana and Frito Lay.
Lecture for Northwestern's 1st Mobile Marketing ClassKimberly-Clark
The Heartland Mobile Council has helped Northwestern with its first Mobile Marketing class. On 7/23/13, the HMC's Executive Director gave a presentation to the class on Mobile Behaviors & Technologies.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
MobiU2013 Seminar: Mobile Millennials - PresentationKimberly-Clark
Mark Sneathen, SVP Media Analytics at Nielsen, provides an overview of the Mobile Millennial and their interesting behaviors at the MobiU2013 Seminar: Mobile Millennials, March 28, 2013
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
1. Presented by the Heartland Mobile Council The Mobile Web: Experience Matters Barbara Williams, Mobile Marketing Global Lead, Microsoft, @2mobile3 @microsoft Angela Steele, CEO, Ansible, @AnsibleMobile Event hashtag #MobiU2011
2. The Mobile Web Matters for Every Marketer 24.7 million average monthly US mobile video users Source: The Nielsen Company, “ State of the Media: Mobile Usage Trends, Q3 and Q4 2010 ” 1 in 7 searches are mobile Source: Google “ Think Mobile, ” February 2011 18% of mobile users utilize location-based services on their devices Source: Nielsen MarketSight 2010Q23 n=228 ; Projected Audience: Male &Female age 13+ 83% of Smartphone users have researched on their mobile device while shopping Source: Google “ Think Mobile, ” February 2011 1 in 3 mobile searches are local Source: Google “ Think Mobile, ” February 2011
3. And The Importance is Growing By 2012 Mobile Internet consumption will grow 400% 50% + Using Mobile Social Network 50% Browse Sites *Source: Cisco Systems “Global Mobile Data Traffic Forecast”, Feb 1, 2011 *Source: eMarketer Key Insights, Dec 2010 *Source: eMarketer Key Insights, Dec 2010 66% MOBILE VIDEO TRAFFIC BY 2013 *Source: eMarketer Key Insights, Dec 2010
4. Mobile-only Internet Users by Region in 2012 in millions For Many, Mobile is the ONLY Internet Source: Cisco Visual Networking index, Feb 1, 2011 6.6M North America 12.7M Latin America 21.2M Western Europe 6.3M Middle East & Africa 8.3M Central & Eastern Europe 23.8M Asia Pacific
8. A path forward… mApps mMessaging mWeb mLocation mGaming Source: Microsoft Future of Mobile Study, 2011 Social 78% up 14% Search 93% up 11% Video (Display and Rich Media) 68% up 18%
9. Mobile Web vs Mobile Apps Source: Microsoft Future of Mobile Study, 2011 mWeb mApps games, music, banking news, (re)search and shopping social email
10.
11. How could we not only reach busy parents on the go , but also get their attention long enough to tell our story?
20. EXPERIENCE MATTERS: CLEAR CALL TO ACTION LEADING USERS TO NEXT ACTION Consistent request trial CTA Share via Facebook / Twitter 36 testimonial & how-to videos One touch navigation to Product Details 24 pages 12 templates
21. EXPERIENCE MATTERS: CONNECTING USER & BRAND GOALS ACROSS A SEAMLESS MOBILE JOURNEY Demonstrate how others are Making it Great for Home, Work and School with new Office 2010 features Motivate audience to learn about Office 2010 for Home, Work, School Invite audience to Make it Great for themselves Receive rich output/results or view directly from the mobile browser (iPhone only)
22. RESULTS 836K unique visitors, consuming 1.7mm page views and a visitor return rate of 25% 72K videos consumed 33K lead gen submissions ; 3.5x more cost efficient than PC
30. Mobile is Reinventing Personal Computing 240MM total Internet users 293MM mobile users 26MM Tablet users Source: CTIA, Forrester 2010 Smartphones are the ubiquitous computers HTML5 becomes the shared language home in store travel work transit
31. 24-36 months from now…. Mobile measurement matures Targeting capabilities expand Geo location at the store level Mobile payments and commerce
32.
Editor's Notes
½ of mobile users browse the mobile web By 2010 mobile internet consumption will grow 400% (yoy growth) Video to grow by 40% YOY More than ½ of consumers are using mobile social networks.
Not Optimized = Poor User Experience: Hard To Navigate Users less motivated to engage with content Bounce Rate Expected To Be High Optimized = Smooth and consistent UX: User is more likely to continue to navigate and engage deeper with the content on this site
Not Optimized = Poor User Experience: Hard To Navigate Users less motivated to engage with content Bounce Rate Expected To Be High Optimized = Smooth and consistent UX: User is more likely to continue to navigate and engage deeper with the content on this site
Our challenge was to find ways to creatively use mobile to capture attention and drive understanding of the new Office 2010 product, and ultimately drive trial sign ups Microsoft Office is not necessarily top of mind. The target considers the version they have “ good enough ” and doesn ’ t believe there is a need to upgrade. The goal for mobile was to drive understanding of the new product, engagement with some of the new or revised features and ultimately create awareness and drive downloads of a trial version on their PC.
11 characters, 6 featured apps Excel OneNote Outlook Word Web Apps PowerPoint
11 characters, 6 featured apps Excel OneNote Outlook Word Web Apps PowerPoint
44 insertions across 10 publications running from Sept-Nov 2010 and February-March 2011
44 insertions across 10 publications running from Sept-Nov 2010 and February-March 2011
Mobile landing pages provided the seamless depth of message and interactivity required Custom character-to-character mobile landing pages for consistent user experie nce
Mobile landing pages provided the seamless depth of message and interactivity required Custom character-to-character mobile landing pages for consistent user experie nce
Two forces driving this: 1) HTML5 levels the playing field and becomes the shared language 2) Smart Phones Take Over - simpler more functional than “computers” Implications: Mobile is the lead device – portability and functionality Experience will matter again