Analytics 2.0 - Tom Bets
•Download as PPT, PDF•
0 likes•418 views
The document discusses the importance of measuring customers rather than devices or cookies in web analytics. It emphasizes that customers are not homogeneous and should be analyzed and treated according to different segments like fans, regulars, and occasional visitors. Tracking unique customer IDs across channels allows companies to better understand customer lifecycles, attribute marketing ROI, and identify cross-channel opportunities. Mobile analytics presents new challenges to connect app usage to revenue that can be addressed through a holistic cross-channel view linking customer-level data.
Report
Share
Report
Share
Recommended
Mobile Marketing goes Mainstream - Andy Barke
This document discusses the rise of mobile internet usage and its importance for marketing. Some key points made include:
- 23% of UK searches and 15% of internet time are on mobile devices.
- Smartphone and tablet sales overtook PC sales in Q1 2011. There are over 20 million mobile internet users in the UK.
- 50% of UK shoppers use smartphones to check prices in stores and 90% use them to haggle, representing an opportunity for mobile commerce or mcommerce.
- The document advocates for separating mobile and desktop marketing campaigns to allow for better targeting, control and optimization for mobile.
6. Google presentation 2011
Bài phát biểu của Google tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.
Consumer Behaviour: The Changes you Need to Know About and How to Respond
NMPi's Head of Strategy, Damien Bennett, recently did a talk at Marketing Week Live on Consumer Behaviour. This presentation focuses on 3 main areas: the increasingly complex customer journey, greater consumer expectations, and changes in the customer's interactions with brands.
eBay - The Science of Making Better Predictions
eBay joined NMPi's 2016 Digital Seminar on "Transforming Data-Driven Marketing." Everything happens for a reason; but on some occasions that reason is clearer than others. Phuong Nguyen explores how data can reveal the logic behind apparently serendipitous events, drawing on insights from eBay’s 19 million UK monthly users to explain seemingly unexplainable trends in consumer behaviour.
Recalculating Creative Trajectory - The Evolution of Programmatic Display
The document discusses the evolution of programmatic advertising from dull performance ads to more precisely targeted brand messaging. It outlines how programmatic advertising has improved, moving from poor quality inventory and banners to targeting niche audiences at scale using premium, viewable and brand-safe inventory. The document suggests that the future of advertising involves integrating detailed location, wearable and IoT data across channels, going beyond cookies to identify audiences, and using dynamic creatives that can learn and optimize performance. The overall trajectory of programmatic advertising is moving from an initial exploratory phase to one that integrates data more comprehensively.
Programmatic Demystified (?)
George Zalokostas' presentation on programmatic advertising from the 5th Mobile Marketing Event by Warply
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Today’s real-time consumer decision cycle has never been more challenging, with loyalty fleeting, product switching rampant and needs always changing. The emergence of agile micro-competitors, the ubiquity of mobile phones and connected devices, as well as the realization that digital is the new front door offers today’s consumers unparalleled access, choices and buying power. Brands must now harness the power of real-time signals detection and market insights in order to better respond to "shift on the fly" consumer sentiment and drive richer, more lasting customer experiences during the path to purchase. Join Frank Riva, GM of Consumer Goods of Signals Analytics as he discusses how real time actionable intelligence can be used to drive deeper omnichannel engagement during the path to purchase and win in today’s increasingly fickle marketplace.
Recommended
Mobile Marketing goes Mainstream - Andy Barke
This document discusses the rise of mobile internet usage and its importance for marketing. Some key points made include:
- 23% of UK searches and 15% of internet time are on mobile devices.
- Smartphone and tablet sales overtook PC sales in Q1 2011. There are over 20 million mobile internet users in the UK.
- 50% of UK shoppers use smartphones to check prices in stores and 90% use them to haggle, representing an opportunity for mobile commerce or mcommerce.
- The document advocates for separating mobile and desktop marketing campaigns to allow for better targeting, control and optimization for mobile.
6. Google presentation 2011
Bài phát biểu của Google tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.
Consumer Behaviour: The Changes you Need to Know About and How to Respond
NMPi's Head of Strategy, Damien Bennett, recently did a talk at Marketing Week Live on Consumer Behaviour. This presentation focuses on 3 main areas: the increasingly complex customer journey, greater consumer expectations, and changes in the customer's interactions with brands.
eBay - The Science of Making Better Predictions
eBay joined NMPi's 2016 Digital Seminar on "Transforming Data-Driven Marketing." Everything happens for a reason; but on some occasions that reason is clearer than others. Phuong Nguyen explores how data can reveal the logic behind apparently serendipitous events, drawing on insights from eBay’s 19 million UK monthly users to explain seemingly unexplainable trends in consumer behaviour.
Recalculating Creative Trajectory - The Evolution of Programmatic Display
The document discusses the evolution of programmatic advertising from dull performance ads to more precisely targeted brand messaging. It outlines how programmatic advertising has improved, moving from poor quality inventory and banners to targeting niche audiences at scale using premium, viewable and brand-safe inventory. The document suggests that the future of advertising involves integrating detailed location, wearable and IoT data across channels, going beyond cookies to identify audiences, and using dynamic creatives that can learn and optimize performance. The overall trajectory of programmatic advertising is moving from an initial exploratory phase to one that integrates data more comprehensively.
Programmatic Demystified (?)
George Zalokostas' presentation on programmatic advertising from the 5th Mobile Marketing Event by Warply
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
Mobile Spree Berlin 2018: Erdem Inan, Head of Marketing, Trendyol
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Today’s real-time consumer decision cycle has never been more challenging, with loyalty fleeting, product switching rampant and needs always changing. The emergence of agile micro-competitors, the ubiquity of mobile phones and connected devices, as well as the realization that digital is the new front door offers today’s consumers unparalleled access, choices and buying power. Brands must now harness the power of real-time signals detection and market insights in order to better respond to "shift on the fly" consumer sentiment and drive richer, more lasting customer experiences during the path to purchase. Join Frank Riva, GM of Consumer Goods of Signals Analytics as he discusses how real time actionable intelligence can be used to drive deeper omnichannel engagement during the path to purchase and win in today’s increasingly fickle marketplace.
The Omnichannel Opportunity
This document discusses the challenges brands face in implementing omnichannel strategies. It finds that uptake of omnichannel has been lackluster, with only 26% of brands having a full implementation in 2015. Mobile integration is also lagging, with less than half of brands completely integrating mobile with other channels like web and email. The three greatest barriers to omnichannel cited by brands are lack of resources and investment, lack of analytical and technical resources to make sense of data, and difficulty integrating data.
How to Measure the True Impact of Mobile
How to Measure the True Impact of Mobile (by Adlucent)
Как измерить реальное влияние мобильных технологий
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
Publishers Clearing House (PCH) sits on a treasure trove of 1st party data – over 110 million US profiles with hundreds of data points appended to each. Learn how PCH uses this data to Identify high value sources for new acquisition and high value segments for re-engagement. In addition, discover how PCH has shifted toward a data-driven attribution methodology to more accurately attribute credit to media channels driving conversions and revenue.
Have a Peek at Mobile Marketing
This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Resuscitating Your Omni-Channel Though Mobile
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
Ad Fraud & App Retention Combat Strategies for 2020
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
What works in DIGITAL Advertising
Display advertising now accounts for 12-15% of the worldwide advertising market share, with mobile advertising growing at a rate of 110% in the last five years. It is getting easier to understand consumer purchase intent for high-involvement products and place branded content, reviews, and testimonials during the purchasing process online or offline. Brands can choose not to advertise digitally and still gain significant lift by creating favorable opinions through advocacy programs and advertising on social media. E-commerce giants have shifted consumer behavior through discounts for online shopping advertised across various channels including print, TV, outdoor and social media, providing an opportunity for other brands to surface directly through targeted social and mobile search advertising.
Cross Device Tracking - Thomas Danniau
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?
Infographic: Omnichannel Takes the Lead
Omnichannel experiences have become essential for retailers as many consumers now expect a seamless shopping experience across multiple channels like e-commerce, mobile, in-store, and social media. Retailers face increasing pressure to provide consistent experiences for consumers regardless of which channel they use. A snapshot of customer expectations and trends shows that over one-third of consumers use two or more channels for purchases, many won't visit stores without online inventory data, and the majority are omnichannel shoppers.
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
BestBuyJiWire
This document summarizes a location-based media case study by Best Buy and JiWire. The study included two location-based advertising campaigns on smartphones, tablets, and laptops to drive consideration and traffic to Best Buy stores. The national campaign engaged consumers near 1,101 Best Buy stores, while the local campaign targeted 14 stores in Las Vegas and Pittsburgh. The results showed high engagement with store location details and directions, with tablets seeing 22% higher engagement than other devices. Going forward, Best Buy aims to leverage location data to provide consumers with real-time inventory and deal information for stores near them.
10:10am - Jen Witt - Match Group apps and the mobile web
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
Understand the latest retention trends, what's working and what's not, and draw inspiration from brands that have user retention right.
Baby Steps to Attribution: A Primer
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
Ram inviso analysis may 2017
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
A look at the Digital Future of Global Retail
The document discusses the future of digital marketing and retail. It describes an "Integral Reality" future where the digital and physical worlds are intertwined. It also outlines how the customer purchase journey will evolve to rely more on online reviews and social recommendations, with data showing consumers are influenced by online ads and trust online recommendations. The purchase process is trending toward increased ecommerce sales as consumers now evaluate and bond with purchases after making them.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
e-Marketing Tips
Singapore's e-commerce revenue was $4.906 billion in 2019 and is expected to reach $8.549 billion by 2023, growing at an annual rate of 14.9%. Currently, 69.3% of Singapore's population of 5.79 million are e-commerce users, estimated to rise to 73.2% by 2023. The average revenue per e-commerce user in Singapore is currently $1,219.34. Global retail e-commerce sales are projected to reach $5 trillion by 2021, with Asia-Pacific leading growth at 25% annual growth or $2.271 trillion, representing 64.3% of global e-commerce spending. The document then provides tips on optimizing various
Capgemini Consulting: All-Channel-Experience
The document discusses the importance of providing an "All-Channel Experience" (ACE) to customers in order to drive loyalty and increase profits in today's retail world. An ACE involves orchestrating individual customer relationships and interactions across all channels, such as online, mobile, social media, and in-store, to deliver highly personalized and engaging experiences. It outlines seven key steps to achieving an ACE: 1) connecting elegantly with customers, 2) delighting and entertaining customers daily, 3) charging competitively, 4) delivering flawlessly, 5) measuring relentlessly, 6) seeing completely with a single customer view, and 7) transforming effectively. Providing differentiated positive "moments of truth" through an ACE approach
Big Data in e-Commerce
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
Digital Marketing Strategies for Travel
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
More Related Content
What's hot
The Omnichannel Opportunity
This document discusses the challenges brands face in implementing omnichannel strategies. It finds that uptake of omnichannel has been lackluster, with only 26% of brands having a full implementation in 2015. Mobile integration is also lagging, with less than half of brands completely integrating mobile with other channels like web and email. The three greatest barriers to omnichannel cited by brands are lack of resources and investment, lack of analytical and technical resources to make sense of data, and difficulty integrating data.
How to Measure the True Impact of Mobile
How to Measure the True Impact of Mobile (by Adlucent)
Как измерить реальное влияние мобильных технологий
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
Publishers Clearing House (PCH) sits on a treasure trove of 1st party data – over 110 million US profiles with hundreds of data points appended to each. Learn how PCH uses this data to Identify high value sources for new acquisition and high value segments for re-engagement. In addition, discover how PCH has shifted toward a data-driven attribution methodology to more accurately attribute credit to media channels driving conversions and revenue.
Have a Peek at Mobile Marketing
This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Resuscitating Your Omni-Channel Though Mobile
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
Ad Fraud & App Retention Combat Strategies for 2020
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
What works in DIGITAL Advertising
Display advertising now accounts for 12-15% of the worldwide advertising market share, with mobile advertising growing at a rate of 110% in the last five years. It is getting easier to understand consumer purchase intent for high-involvement products and place branded content, reviews, and testimonials during the purchasing process online or offline. Brands can choose not to advertise digitally and still gain significant lift by creating favorable opinions through advocacy programs and advertising on social media. E-commerce giants have shifted consumer behavior through discounts for online shopping advertised across various channels including print, TV, outdoor and social media, providing an opportunity for other brands to surface directly through targeted social and mobile search advertising.
Cross Device Tracking - Thomas Danniau
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?
Infographic: Omnichannel Takes the Lead
Omnichannel experiences have become essential for retailers as many consumers now expect a seamless shopping experience across multiple channels like e-commerce, mobile, in-store, and social media. Retailers face increasing pressure to provide consistent experiences for consumers regardless of which channel they use. A snapshot of customer expectations and trends shows that over one-third of consumers use two or more channels for purchases, many won't visit stores without online inventory data, and the majority are omnichannel shoppers.
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
BestBuyJiWire
This document summarizes a location-based media case study by Best Buy and JiWire. The study included two location-based advertising campaigns on smartphones, tablets, and laptops to drive consideration and traffic to Best Buy stores. The national campaign engaged consumers near 1,101 Best Buy stores, while the local campaign targeted 14 stores in Las Vegas and Pittsburgh. The results showed high engagement with store location details and directions, with tablets seeing 22% higher engagement than other devices. Going forward, Best Buy aims to leverage location data to provide consumers with real-time inventory and deal information for stores near them.
10:10am - Jen Witt - Match Group apps and the mobile web
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
Understand the latest retention trends, what's working and what's not, and draw inspiration from brands that have user retention right.
Baby Steps to Attribution: A Primer
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
Ram inviso analysis may 2017
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
A look at the Digital Future of Global Retail
The document discusses the future of digital marketing and retail. It describes an "Integral Reality" future where the digital and physical worlds are intertwined. It also outlines how the customer purchase journey will evolve to rely more on online reviews and social recommendations, with data showing consumers are influenced by online ads and trust online recommendations. The purchase process is trending toward increased ecommerce sales as consumers now evaluate and bond with purchases after making them.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
What's hot (18)
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
How Publishers Clearing House Leverages Their First Party Data To Acquire, Re...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
10:10am - Jen Witt - Match Group apps and the mobile web
10:10am - Jen Witt - Match Group apps and the mobile web
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
*Webinar* Apps Retention: Benchmarks, Strategies and Best Practices with Apps...
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016
Similar to Analytics 2.0 - Tom Bets
e-Marketing Tips
Singapore's e-commerce revenue was $4.906 billion in 2019 and is expected to reach $8.549 billion by 2023, growing at an annual rate of 14.9%. Currently, 69.3% of Singapore's population of 5.79 million are e-commerce users, estimated to rise to 73.2% by 2023. The average revenue per e-commerce user in Singapore is currently $1,219.34. Global retail e-commerce sales are projected to reach $5 trillion by 2021, with Asia-Pacific leading growth at 25% annual growth or $2.271 trillion, representing 64.3% of global e-commerce spending. The document then provides tips on optimizing various
Capgemini Consulting: All-Channel-Experience
The document discusses the importance of providing an "All-Channel Experience" (ACE) to customers in order to drive loyalty and increase profits in today's retail world. An ACE involves orchestrating individual customer relationships and interactions across all channels, such as online, mobile, social media, and in-store, to deliver highly personalized and engaging experiences. It outlines seven key steps to achieving an ACE: 1) connecting elegantly with customers, 2) delighting and entertaining customers daily, 3) charging competitively, 4) delivering flawlessly, 5) measuring relentlessly, 6) seeing completely with a single customer view, and 7) transforming effectively. Providing differentiated positive "moments of truth" through an ACE approach
Big Data in e-Commerce
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
Digital Marketing Strategies for Travel
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
Relation of Big Data and E-Commerce
This document discusses big data analytics and its impact on e-commerce. It begins with background on how data analysis motivates human actions and helps businesses understand customer expectations. It then defines big data as the collection of traditional and digital data used to discover insights. The document outlines how e-commerce businesses can apply big data analytics to identify customer segments, make recommendations, optimize operations, and contact customers at the right time. It also discusses the impact of big data on increasing sales and margins. Finally, it covers methods used in data analysis, benefits of big data for e-commerce, challenges faced in the author's experience with e-commerce projects, and future challenges around privacy and costs.
Analytics in E-commerce
E-commerce refers to the buying and selling of goods and services online. Analytics in e-commerce helps businesses optimize their websites, grow their customer base through marketing campaigns, and retain customers through predictive analytics. Predictive analytics can help e-commerce businesses enhance product recommendations, pricing, and supply chain management. A case study shows how Amazon plans to use predictive analytics for anticipatory shipping to ship items before orders are placed. Another case study outlines how Mu-Sigma helped a CPG company improve revenue management through a strategic revenue management platform integrating data from multiple sources. The future of e-commerce is expected to see continued growth in online sales and mobile commerce.
Marketing analytics Topics
The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.
marketing analytics 1.pptx
This document provides an overview of marketing analytics. It begins with introducing the presenter and their qualifications. It then defines marketing analytics as measuring and analyzing trends to maximize a company's marketing strategy. Examples are given such as Walmart finding best sellers during hurricanes. The document outlines descriptive, predictive, and prescriptive analytics as well as A/B testing terminology. It also discusses customer lifetime value, various analytics tools, benefits of analytics, and strategic questions analytics can answer for businesses.
social media strategy - Business & IP Centre.pptx
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
Myntelligence pitch
We help companies that put their customers first, to transform their digital model into a user-centric business and manage audience buying independently.
Sf mma forum keynote
Rand Schulman discusses how mobile marketing today is like web marketing in 1997 and more analytics are now needed. He talks about new opportunities from technology advances in big data, cloud, and real-time data. Brands need customer insights to build valuable lifetime experiences on mobile. Games companies have shown how to increase user engagement and monetization through analytics. Mobile should be part of omni-channel metrics to measure ROI. Marketers now need to be content engineers who test and optimize using behavioral data and analytics.
Digital Commerce Trends for 2014
The document summarizes key digital commerce trends for 2014 according to Frankly Partners. It identifies three main trends: 1) Improving customer experience through visual commerce, streamlined checkouts and returns, and excellent mobile experiences. 2) Harnessing data and analytics to personalize experiences, manage data from multiple sources, and optimize multi-screen/multi-channel experiences. 3) Re-thinking leadership to make data-driven decisions, align objectives across teams, and maintain a customer-centric service attitude focused on continual improvement.
UCD October 2014
The document discusses digital analytics and how businesses can use tools like Google Analytics to track user behavior online. It explains that digital analytics allows businesses to understand the complete user journey from how users find a website to how they interact with it. The document also discusses how analytics can provide insights like which traffic sources are most valuable and how mobile and desktop users differ. It emphasizes that analytics are important for businesses to better understand customers and focus resources. The document also covers tracking offline impacts, multi-channel attribution, and how data can be used to personalize marketing.
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
The document discusses how mobile apps can fuel brand advocacy and engagement. It begins with an introduction to a webinar on this topic hosted by Manthan Mobility and sponsored by Retail TouchPoints. The webinar features a panel including Anand Sri Ganesh of Manthan Systems and Greg Girard of IDC Retail Insights, moderated by Alicia Fiorletta of Retail TouchPoints. The document then provides an overview of the omni-channel commerce context for using mobility in marketing, including insights on shopper behaviors and the "five I" persona. It discusses key aspects of building brand advocacy through mobile, including access, insights, and engagement. Finally, it shares an example of a $2
Fueling Brand Advocacy And Engagement With Mobile Apps
RetailTouchPoints & Manthan Systems presents:
Fueling Brand Advocacy And Engagement With Mobile Apps
#ManthanMobility
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
Use the 5 steps given in this article to reform your customer service delivery model. Apply Deloitte's five new capabilities to mitigate market disruptions.
3 Ways to Drive Growth Using Your Big Data
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
Building Omni-Channel Retail From The Back-End Up
Retail TouchPoints & UXC Eclipse present: Building Omni-Channel Retail From The Back-End Up
#OmniPromise
Retail Is Changing From Location Location An
Retail is changing from focusing on physical store location to understanding customers. Multi-channel retailing increases sales by 44% by merging physical and online shopping into a single customer experience. Building a successful multi-channel strategy requires organizational changes, skills in various areas like online marketing, product photography, customer service, and integrating retail systems and locations. The goal is to use customer data and preferences to communicate consistently across channels.
Visible Banking - Social Media & Banking 2.0
The document discusses the opportunities and challenges of social media for banks. It provides examples of banks using social media, such as Facebook and blogs. It also outlines strategies for banks to engage customers through social media, including listening to customers, participating in online conversations, measuring engagement, and rewarding advocates. The document advocates that banks embrace social media to improve customer acquisition, advocacy, and relationships.
Similar to Analytics 2.0 - Tom Bets (20)
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile App manthan final use this ...
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS
More from sascon
Wordpress SEO - Yoast
This document discusses strategies for optimizing a WordPress site for search engine optimization (SEO). It covers structuring content through taxonomies and permalinks, improving performance with caching plugins, creating XML sitemaps and RSS feeds, installing security and SEO-focused plugins, and taking questions from the audience. The presentation provides tips on content structure, website speed, metadata, plugins, and takes questions from attendees.
Layar Keynote SAScon
This document does not contain any meaningful information beyond repeating the word "Next" multiple times. It provides no context or details that could be summarized succinctly in 3 sentences or less.
2011 State of Search Market Report
The 2011 State of Search Market Report was presented by Richard Gregory. The report provided an overview of the search market in 2011, including key trends and developments. It analyzed areas like search engine usage rates, mobile search growth, local search activity and changes in how people discover and interact with information online through search.
SAScon Market Focus – Travel - Neil Hardy
This document summarizes SASCON 2011, an event discussing the goals and strategies of an online travel agency. The agency aims to increase customers and conversion rates while improving search engine optimization. It analyzes travel trends from 2010 to 2011 and discusses strategies for natural search, paid search, social media marketing and conversion rate optimization, showing year-over-year increases in these areas. Upcoming plans include mobile applications and personalized content.
Enterprise Level SEO - Martin Macdonald
The document discusses strategies for enterprise level SEO. It recommends getting buy-in from C-level executives by focusing on business outcomes rather than technical SEO details. It also suggests educating stakeholders on how SEO can provide free customer acquisition. Additionally, it advises choosing the right strategy such as using SEO for brand building for sites that do not transact, and engaging searchers in related but less competitive niches. The key is to speak the language of business, demonstrate financial impacts, and teach others about search.
NeedleInsights Presentation - part 2
The document discusses monetizing content online and working with agencies. It suggests working the crowd to build an audience, joining the crowd by participating in online discussions, and just paying people for their content as alternative models to traditional agencies that are not well-suited for online content. The presentation considers what benefits these new models might provide and what steps might come next.
About NeedleInsights
Needle is a digital research and analytics agency that provides insights to help clients make better business decisions. They deploy actionable insights using digital tools to support clients in understanding data and making evidence-based choices. Needle aims to help clients through research, analytics, and data-driven strategies.
Cutting Edge Search Technology - Joost de Valk
This document lists 22 free tools to improve website performance and analytics. The tools are grouped into categories including analytics tools, SEO and SEA tools, usability and conversion tools, and speed tools. Some highlighted tools include Google Analytics, Google Webmaster Tools, Google Page Speed, and Yoast's website optimization resources. The document ends by providing contact information for the online marketeer author.
Search & PR - Barry Adams
The document discusses newspapers' business models and challenges in the digital age. It notes that while newspapers have traditionally generated revenue from advertising and classifieds, those sources are declining as audiences fragment online. It suggests that in the next 10-15 years, half of print newspapers may disappear as they struggle to find new monetization strategies. The document also provides recommendations for how outside companies can profit from partnering with newspapers during this transition period.
Credit where credit is due – Conversion Attribution
This document discusses attribution modeling and going beyond last-click attribution to gain more insights. It notes that attribution is complex as customer journeys often involve multiple touchpoints over time. Effective attribution requires flexible rules to allocate sales across visits based on weighting of channels, brands, and visit position. While attributed sales provide one view, more questions around customer paths, partner contributions, and display impact remain unanswered. The document advocates going beyond sale attribution to model customer engagement and optimize all visits. Proper attribution requires both technology and expertise to understand a business's model and allocate credit appropriately across channels.
Running a Global Search Campaign
1. Great research and planning is key, considering search engine optimization factors like connections, content, culture, and compatibility across different environments and cultures.
2. Google is not the only important search engine - others like Baidu in China and Yandex in Russia are also significant. Mobile search reaches parts of the world that desktop may not.
3. Be careful not to abuse keywords - factors like plurals, prefixes, accents and language specifics need to be considered for proper localization.
Cutting Edge Search Technology - Ross Fabian
This document discusses the evolution of phone call analytics and different methods for tracking phone calls. It notes that 92% of online searches result in offline conversions and 43% of consumers who conduct online searches convert over the phone. It then outlines different levels of call tracking from no tracking to using call tracking solutions. The types of call tracking solutions discussed include using unique telephone extensions, code identifiers, phone numbers per campaign, keyword-level tracking, and visitor-level tracking. The document also mentions call logs, visitor paths, and integrating call data with other systems.
Richard Qype Latitude Presentation
Qype is a pan-European social network covering 10 countries and 7 languages with over 17 million monthly visitors. It allows users to write reviews about local businesses and has over 2 million reviews. Qype acquired CooleDeals in 2011 to launch a deals and coupon platform called QypeDeals. With growing smartphone usage, Qype has a strong mobile presence on iPhone, Android and Blackberry. The document discusses how social media and user reviews are increasingly important for both consumers and small businesses. It argues that emerging mobile and location-based technologies will further transform retail in the future.
Location, location, location - Jenny Simpson
Location is important for search marketing in multiple ways. Local search can refer to location-based services, geo-location opportunities through mobile, or localizing content for international audiences. Mobile users frequently search for local information, with many contacting local businesses directly. While local services are most directly impacted, all companies can benefit from emphasizing their real-world presence. International localization requires understanding local cultural nuances. Local search also influences natural and paid search results through reviews, ratings and maps integration.
Running a Global Search Campaign - Bas Van Den Beld
This document provides an overview of search and social media usage in the Netherlands. It notes that while Google is widely used, success requires understanding Dutch culture and behaviors. The Dutch are internationally focused but proud of their culture. They are social and engage heavily on sites like Facebook and Hyves. Younger Dutch in particular are highly engaged on social media and spend more time online via mobile. To be successful with Dutch audiences, the document recommends using targeted offers, being present on Dutch sites, and understanding their unique cultural characteristics.
Regulation in Search – Is it Viable? - Malcolm Phillips
This document discusses the expanded remit of the UK's Committee of Advertising Practice (CAP) Code to include marketing communications on companies' own websites and social media pages. It notes that all marketing should be legal, honest, and truthful regardless of where it appears. The new remit aims to strengthen principles of fair competition, build consumer trust online, and protect children. User-generated content posted on company pages could fall under the remit if the company incorporates it into their own marketing. The document outlines existing and new potential sanctions for non-compliant marketing, such as adverse publicity, pre-vetting of ads, and search campaigns highlighting violations. It encourages signing up for CAP guidance resources online.
Stat-o-rama – An Industry in numbers - James Murray
The document discusses key digital trends and the future of online advertising. It notes that social media continues to grow in influence, with sites like Facebook driving a large amount of traffic. It also discusses how retail sites like Groupon are driving traffic through social recommendations and discounts. Additionally, it highlights how authority on a topic can boost traffic, as seen with Lonely Planet during political unrest in Egypt. Finally, it emphasizes that the future of digital advertising relies on better understanding audiences through segmentation tools like Experian Mosaic to reach the right target markets.
SAScon Market Focus – Gaming - James Lowery
This document provides tips for understanding your gaming audience in order to optimize SEO strategies. It advises analyzing demographic data on current and top customers, as well as traffic data on keywords, channels, times, and behaviors to understand who the audience is, where they come from, what they want, when they play, and how to attract more customers. The key takeaways are to use data on your existing audience to create relevant content, promotions, and an online presence that meets the audience where they are and gives them what they want.
Paid Search Innovation - Guy Levine
Remarketing allows you to display ads to users who have previously visited your website as they browse other sites within Google's Display Network. To set up remarketing, you need to add a piece of remarketing code to your website pages to start building audience lists. The more targeted the traffic, the better the response will be, so determine the best time to remarket based on your industry. Start building lists now for future use and have a plan for how long users remain in lists.
More from sascon (20)
Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beld
Regulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm Phillips
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
Recently uploaded
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Things to Consider When Choosing a Website Developer for your Website | FODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Recently uploaded (20)
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Things to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUU
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Analytics 2.0 - Tom Bets
- 1. Analytics 2.0 SAScon Tom Betts, Head of Web Analytics, FT.com 20 May 2011
- 2. Our business model: combined subscription and advertising revenue FT digital circulation increased 50% last year "the information and intelligence gained from readers from a subscription model is a powerful asset“ – John Ridding, CEO, Financial Times Context
- 5. Customers are not all made equal Customers are not all made equal
- 7. Customers are not all made equal Multichannel: Measure customers not cookies
- 10. And know their lifecycle too.. Unaware Interested Customer Repeat customer
- 11. The value of linked data Enables eCRM ‘ Who ’ dimension improves ‘ what if ’ analysis Segmented, personalised, trigger-based marketing communications Measure marketing ROI accurately
- 12. Customers are not all made equal Multi-platform: mobile analytics
- 13. Customers are not all made equal “ My mobile app is highly profitable” Really?
- 18. Thanks! [email_address] / @tomp2 (PS we’re hiring)