The document discusses mobile marketing, highlighting its personal and innovative nature as a cost-effective promotional tool that offers a richer user experience compared to traditional mobile web. It emphasizes the importance of geo-social apps, location-based targeting, and the integration of mobile into everyday activities, predicting a future where mobile devices will serve various identification and transaction purposes. Additionally, it outlines the advantages and potential pitfalls of mobile marketing, stressing the need for effective communication and ethical practices.

1. Mobile Marketing

2.  Assessment… what is it
 Objective-Analysis
 So-Lo-Mo
 Mob-Video, Geo-Social, Apps
 Social Commerce
 TV v/s Mobile ?
 Barriers…
 Mobile-Analytics, Metrics, BI
 Opportunities..
 Vision….Foresight
 Mobile Payment
 Demand Drivers
 Gap Analysis
 Pros & Cons of Mobile Marketing
…
Few Thoughts

3. Opportunities….. Unlocked !!!

4. Hype or Reality ???
Mobile Marketing Boom

5. iPhone/iPad Windows Phone Android
BlackBerry J2ME
Mobile Platforms

6. What is Mobile Apps ?
A Mobile application is a software program that can run in a
phone. Capable of performing numerous takes e.g.
Entertainment, communication, providing useful information
(e.g. weather, Stock Trends, sports), Its a powerful Tool for
brand communication
Why Mobile Marketing:
fundamentally Mobile provides a much richer and more
compelling Personal user experience than a WAP or mobile web
site.
the response time for an App is much quicker than the mobile
web hence Experiencing Multifold increase in usage and
development too.

7.  contd. Mobile Marketing?
• Mobile marketing –
– is personal & Unique marketing.
– is a new Innovative form of marketing.
– is suitable and cost-effective way for the promotion.
– quick and traceable marketing efforts can be achieved.
– Precise…Accurately Targeted over smart phone.
– fits across many marketing disciplines including sales promotion,
CRM, direct marketing, loyalty schemes, etc.

8. …….. consistently raise the bar
The objective

9. Young India…. Mystical India …

10. Soon we’ll be using Mobiles as
• identification
• license,
• passport,
• office pass
• as keys to unlock our car & apartment,
• as boarding passes and
• subway tickets
(SoLoMo: Social Local Mobile)
mobile, by nature, allows brands to talk to the
right people at the right times in the right places,
trends will interact to reshape our lives. Each facilitates the other.

11. Location of the
phone.

12. Location of the
screen.
Location of the
phone.

13. Location of the
screen.
Location of the
phone.
Location of home.
Location of nearest store. Location of
alternative stores. Location of product.
Location of competitor’s products.
Location of friends.
Location of consumption.

14. Mobile has reached bottom of Pyramid
e.g. Apple has succeeded in
changing consumer behavior Anyone
who has the vision, consumer insight,
resources, and reputation can…
……..push IT into YOUR living room
content agreements(for Mobile),
distribution
channels, and
strategic partnerships are being formed to
supply the Latest Mobile hardware and
software

15. Geo-Social Apps…..Metros to Villages
We will see increased SoLoMo marketing prevail in
existing Marketplace
like Foursquare, Shopkick and Yelp
Retailers will experiment more with geo-fenced mobile
marketing with companies like Placecast.
Social buying companies like Groupon and
Living Social will become more app-focused
and provide push content and alerts on
real-time local deals

16. 
Brands will create more of
their own apps to Grab the
Opportunity of geo-location
services and social networking.
Brands will use location targeting and embed social content and
shareability in SMS/MMS/MIM enhancing Relevancy of Ads
Tsunami of Mobile Apps

17.  first-time smart phone users
Ever Increasing demand from first-time smart phone users exploring
their new device and Apps to pop-up/Exhibit their Social IQ
mobile, online and TV
and Merging and
Integrating rapidly
HTML5
cross platform development as well as allowing apps to be downloaded
directly from publishers, freeing them from the restriction of Monopoly.
www.digitalmarketing.ac.in

18. 
Creating apps that will function and communicate with Ease
across all devices; mobiles, tablets , desktops and TV
Universal apps Design & Development….Co-Creation

19. The challenge of mobile for brands
Mobile Ecosystem

20.  Interact and engage an audience
 Tap into user-generated content
 Excite and delight their audiences
 Drive permission-based
relationships
 Acquire key data including
demographics, interests and
location-based data
 Drive to web for online
engagement
 Drive to store for coupons and
offers
 Drive to experience at a location
What are brands trying to achieve?

21. Conversion at the right location and time

23. Real-time interaction everywhere

24.  Marketing Strategy in the Digital Age
New continuously Evolving Model for creating value and having
Customers for Life
The Smart-Mobile has Transformed consumers’ ideas of
•convenience,
•speed,
•price,
•product information, and
•service.
Challenge of retaining old skills, practices yet add new competencies.

25. So Now What??....Go Mobile
Understand the economic conditions in a slowing economy
Understand the customer mindset
Understand the new marketing mix
Action plan to find, attract and retain the customer

26. Mobile is merging the
physical and digital
worlds
Marketers have long
dreamed about 1 to 1
relationships
Lastly….Two big opportunities

27. R U …. Prepared !!!

28. Vision
an inspirational picture of the Future

29. 
............FORESIGHT,
NOT Insight(s) or HINDSIGHT(s)” !
Either U take Hold of the FUTURE….. or the future will take hold of us.
We NEED..........

30. Near Field Communication
(NFC)enables the transfer of data
between 2 devices in close
proximity.
....pull out your phone, tap it on to
the payment reader and you’re
ready to go
Mobile Payment Technology.....“the hub and center”

31. •Emerging mobile
services
•Limitations of
current
technology
•Developing
mobile apps
Demand Drivers

32. Mobile Marketing is effective as we all know that the
penetration of handsets and the passion, Possession
an Individual has for his own mobile.
Ease, frequency of viewing it, its connection, it
makes it powerful and more important than TV
Mobiles are far more Effective than TV in reaching its target audience.

33. The difference between
ordinary and extraordinary
is the little ‘EXTRA’

34. Bridge the gap

35. Creativity and
Innovation
A business enterprise has two - and only two basic functions:
Marketing & innovation.
Marketing and innovation produce results ,
all the rest are costs
Peter Drucker
Mobile Apps = Innovation + Marketing…………..

36.  Five C’s of Mobile = Connectedness
We are now living in a new digital age where the network effect is
dominant. With online social networking, web 2.0 approaches to
internet and other businesses and the easy availability and access to
information, it really is a connected world.
1. Communication.
2. Consuming.
3. Communing.
4. Convenience.
5. Control.

37.  Advantages of Mobile Marketing:
• Advantages of Mobile Marketing:
 The personal nature of mobile phones makes SMS marketing a very
powerful tool.
 Most people take their mobile phones everywhere - meaning they
can be effective for time sensitive messages.
 People tend to read virtually every text they get - unlike junk mail,
spam or adverts which can be ignored.

38.  Potential Disadvantages of Mobile Marketing:
• Potential Disadvantages of Mobile Marketing:
 Your message has to be short - you do not have much space to get
your message across in detail.
 People respond negatively to unwanted texts. Make sure you have
their permission to send them texts and that you’re SMS marketing
complies with privacy and data protection rules.
 People are wary of responding to SMS messages due to an increase
in fraudulent messages.

39.  Mobile Advertising Mistakes:
Following are the few Mobile Marketing Mistakes that can
destroy your Business Campaign!
 Sending them the promotional contents that doesn’t match to their
requirement.
 Going against the Anti Spam Legislation Act.
 Inability to target audience during Mobile Advertisement campaign.