Retailers are increasingly focusing on mobile apps, with 70% of retailers in a study having at least one app and over half supporting multiple platforms. An estimated $689 billion in retail sales in 2016 will be influenced by mobile devices. Nearly 60% of smartphone owners use their device for store-related shopping activities.

1. www.tapsense.com info@tapsense.ocm
Retailers are focusing on Mobile Apps
• 100 retailers in the study, 70 have at
least one app; 56 have a version for
each platform.
• An estimated $689B will be
generated by mobile-influenced
retail sales in 20161
• 58% of smartphone owners use
mobile for store-related shopping
1: Deloitte, (2012), The dawn of mobile influence 2: Latitude. (2012). What Shoppers Want