This is the third and final presentation at eCommerce NG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This presentation was by Andrew Lee, Director at Reevoo.
The retail industry has transformed itself decade after decade. Know how it is riding the change wave majorly at the technological front, and consumer behaviour.
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
How Online consumer behaviour influences online and offline sales
Online became the most important medium where consumers learn about brands and products, also in Belgium. The role of online goes thus way beyond driving ‘ecommerce’ but is directly affecting in-store sales. Insight into latest Google consumer study and solutions to stimulate and measure ‘omnichannel’ commerce.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Retail is changing rapidly. We have gathered some research and combined it in this presentation. If you want to know more about Retail and Technology, contact us at loft@nedsense.com
The retail industry has transformed itself decade after decade. Know how it is riding the change wave majorly at the technological front, and consumer behaviour.
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
How Online consumer behaviour influences online and offline sales
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Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
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Evolving a wearables marketing strategy in 2015Prayukth K V
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Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
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RETAILING DISRUPTED: FIVE WAYS TO GROW YOUR BUSINESS IN A RAPIDLY CHANGING RE...SPS Commerce
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Mobile: Biggest Data of All by Sima Vasa of Paradigm Sample - Presented at In...InsightInnovation
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This is a case study done about the eCommerce in the United States of America. It describes the shit in change from E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall". Find comparative information for current and projected statistics of top countries.
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Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
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Presentation from NRF 2022: Retail’s Big Show
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eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
Making Connections: make your site search drive your sales, not drive your cu...EmpathyBroker
In this presentation, given at eCommerce Expo in Istanbul, Turkey in May 2013, we talk about how to make sure your site search is designed around your customer and focussed on building connections between your customers and your onsite data
Evolving a wearables marketing strategy in 2015Prayukth K V
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The connected shopper. Fallacy fad or reality?Simon Etchells
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This is a case study done about the eCommerce in the United States of America. It describes the shit in change from E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall". Find comparative information for current and projected statistics of top countries.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
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Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
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eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
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This white paper explains how to calculate the expected return on
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eCommerce NG "Maximize the Potential of Mobile Commerce" (2)EmpathyBroker
This is the second presentation from the eCommerceNG event "Maximize the Potential of Mobile Commerce" that took place in Leeds on 19-Apr-2013.
This was delivered by Stephen Sumner, Sales and Marketing Director of Moda in Pelle and hugely experience eCommerce expert.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
You’ll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
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This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
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Voici la 6ème édition complète (les 5 volumes) de l'étude annuelle UPS Pulse of Online Shopper™. Développée en partenariat avec comScore et Astound Commerce, cette étude vise à fournir des informations sur les comportements et les préférences des acheteurs en ligne. Les 5 volumes sont réunis en un seul (Digital Evolution, a Mobile Mindset, Channel Dynamics, the Savvy Shoppers & Retail Fundamentals.). C'est une bible pour mieux connaître les comportements des acheteurs. Bonne lecture !
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
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5. • Consumer behaviour via mobile
• Dixons Retail case study
• In-store solutions
Agenda
6.
7. Through 2017, mobile commerce is forecast
to drive about 6.5% of the total revenue
rising from its current contribution of only
1.0%.
Gartner predicts
m-Commerce on the rise
8. How do consumers use mobile as a shopping and research tool?
m-Commerce on the rise
GMI Research, EU 2012
14. Results: Currys, PCWorld
• 26% of consumers are accessing reviews on mobile
devices
• 1.6x conversion uplift when reviews are read – the same
across mobile devices and desktop/laptop
• Mobile conversion rates are starting at a lower base
Dixons Retails case study
16. Consumer reviews in-store
of UK consumers find in-store
reviews very or quite helpful.
Tesco exit interview, 2011
78%
Use case: Tesco Phone Shop
17. Easy access to information
Greater in-store experience with digital
• QR codes• NFC
• Bar codes• Digital kiosks
18. • 15% of people across the US, UK, France and Germany have used a QR code
• 27% of 18-34 year olds have the technology.
QR codes
New technology adoption
Pitney Powes, 2012
19. • 50% of smartphones will have NFC by 2015 (Gartner, 2012)
NFC is a long term opportunity
Emerging technologies
20. ZBD – epaper for retail
Greater in-store experience with digital
21. • Consumers are using mobile devices as part of their daily life
• You must provide a consistent experience across all devices
• All content including social content should be fully optimised across
various devices
Summary
In terms of the agenda I am going to speak about consumer behaviour via mobile share with you a customer case study challenged with the omni-channel conundrum and finally look at the in-store solutions today.
70% of people use smart phones while shopping today this is actually a Google statistic Google from their“The Mobile movement study”, 2011Our actual figures show it to be more like 45%.
Gartner on the other hand go further to say that mobile commerce will actually drive 6.5% of revenue by 2017 up from 1% in 2012.
With significant proportions of the population now owning either a smartphone or a tablet (or both), people are connected to the Internet all the time. Shoppers can use mobile devices to obtain information while, at home out and about or inside a store, to compare prices, to scan QR codes or NFC touchto view user reviews and even to make purchases. In the Google ZMOT Handbook they talk about device toggling, I have even found my self doing this whilst watching TV. In the last six months, the number of consumers who use mobiles as a shopping tools while in bricks-‐ and-‐mortar stores has increased twice as fast as usage elsewhere. There is a growing preference for using multiple channels simultaneously to get the desired information or the best deal.31%average increase in doing the activities listed above in-storevs.15% average increase in doing the activities listed above elsewhereMobile is a quickly rising channel that is becoming integral to the purchase journey; whether consumers make that final decision to purchase on a mobile, or prefer to buy in store does not change the fact that the mobile is increasingly part of the purchase journey.
At Reevoo, we have been tracking social content engagement rates (customer reviews and consumer conversations) across mobile devices (iphones, smartphones, ipads and tablets) for some months now, from both a content generation and engagement perspective.Looking at content generation across all Reevoo’s retailer and brand clients, today, 25% of consumers receiving post purchase requests to provide a review or answer a question via email choose to respond from their mobile device. In September 2011, the percentage of reviews submitted via mobile devices was just 8%. Over the past 18 months, that’s a growth of 212%. The percentage of reviews submitted and questions answered via mobile is only going to get larger and larger.
Then case study of Dixons Retail Group – PC World and Currys recognized that they must provide a seamless experience regardless of device so they set about launching a mobile enabled ecommerce platform. What we did at Revoo was make sure all the social engagement solutions we provide are fully responsive, sounds pretty tech but the word responsive is critical as it means the engagement solutions and content you are showing are optimized for each device.Lets have a look at those – by the way if you have a smart phone or tablet try it on your device.Then screen shot of mobile site ipadThen screen shot of phone device
On the PC world orCurrys sales floors, tablets can provide sales associates ability to enhance customers’ shopping experiences, by giving them on-the-spot access to everything from product information to photos and videos of the product in action.Reevoo responsive interface automatically resizes for different devices and prioritises content that matters most to the mobile user. Tables empower shoppers and sales staff alike.On the sales floor, tablets can provide sales associates ability to enhance customers’ shopping experiences, by giving them on-the-spot access to everything from product information to photos and videos of the product in action.Reevoo responsive interface automatically resizes for different devices and prioritises content that matters most to the mobile user.
Responsive design on a mobile
And We will soon be launching a trial with our “Everywhere” product which will see review scores on NFC price labels.
Today, 26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. What’s more, the uplift on conversion rates is exactly the same across mobile devices and desktop/laptop, at x1.5. Clearly, mobile conversion rates are starting at a lower base.Consumers are not as comfortable yet with conducting transactions such as payments on their mobile phones.A key barrier to adoption, regardless of the age of the consumers surveyed, is their perception about the lack of security of payments made through the mobile phone.
Tesco has successfully piloted in-store reviews in one of its Tesco Phone Shop concept stores. Tesco is now in process of taking reviews into other stores.The store will continue to be the channel through which retailers receive the largest proportion of their revenue. when conducting cross-channel shopping, consumers are more likely to complete the final transaction in the store.
Digitaloffers significant opportunities to enhance the shopper experience With significant proportions of the population now owning either a smartphone or a tablet (or both), people are connected to the Internet all the time. Shoppers can use mobile devices to obtain information while out and about or inside a store, to compare prices, to scan QR codes, to view user reviews and even to make purchases. Customers do not think in channels. They simply want to shop with the retailer across all the retailer's channels and touchpoints in a seamless manner.Near Field Communication (NFC): This is a prototype solution from Reevoo of an in-store product card with a special NFC tag inside that transmits information about the product to the user’s phone. Users of NFC-enabled phones can check customer reviews and other product information to make an informed purchasing decision (without having to download any special apps). During 1H11, all the major smartphone OS vendors, with the notable exception of Apple, announced support for NFC by the end of 2011:Android: Samsung, HTC, LG, ZTE, HuaweiRIM: BlackBerry Bold and CurveSymbian: NokiaWindows Phone 7: NokiaIt’s believed that the next version of iPhone 5S/6 will include NFC and might be released as soon as June this year, making adoption of NFC more of a mass feature.1 in 5 smartphones will feature NFC in 2014’Juniper Research[CLICK ON THE PICTURE TO VIEW THE VIDEO DEMO]NFC penetration at the moment: 1-5%2) QR (Quick Response) codes: QR codes can be placed on products. QR codes can contain web site addresses, as well as a host of other information (ie phone numbers along with a SMS message). Mobile users who have download a standard QR scanner app on their mobile can access additional information (such as product description of reviews) by simply scanning the featured QR code.3) Barcode scanner. Barcodes simply contain unique product identifier.Mobile apps can feature barcode scanners of products for detailed descriptions, reviews, and availability at a nearby stores if 4) Digital kiosks and screens. Store visits can be enhanced with digital kiosks. These touch-based graphical interactive devices allow people to interact with content and information on their own or collaboratively with friends and family. We’ve made sure at Reevoo that we work with all these technologies. You might be sceptical about the QR codes. You as retailer have to make this decision.
Pitney Bowes completed a survey in across four major countries and found on average the that 15% of people with a smart phone have used QR codes.
One thing is for sure the devices will be enabled and it represents a great way for retailers to easily enhance the shopping experience.The next iPhone the 5S is supposed to be coming with NFC-enabled technology.The uses and creativity becomes endlessReviews MenusTechnical information Etc, etc, etcThe cost of NFC labeling is coming down sub less than 10 pence a label.And there are endless options I have seen beer mats that provide information on the beer how it is brewed and so on,
The emergence of graphic electronic labels from companies such as ZBD means you can present up-to-date dynamic pricing and promotions, together with consumer ratings to everyone who visits your store - not just smartphone users. ZBD e-labels are fully graphical so retailers can still integrate QR or bar code information into the label to enable smartphone users access more info on their mobiles.