Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media

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This document discusses the use of mobile marketing and geolocation data in Brazil. Some key points include: - 57.8% of Brazilians use smartphones, with 12-20% of marketing budgets recommended to target mobile. - Mobile internet usage in Brazil grew to 2.7% in 2016 from desktop levels. - Geolocation data from smartphones provides valuable insights into consumer shopping behaviors before, during, and after purchases. - Location-based targeting and retargeting allows more effective mobile advertising and measurement of ad campaigns. - Companies partnering with In Loco have access to 250 billion monthly anonymous location data points to improve mobile strategies.

Technology

in Brazil
57,8 smartphones
millions
eMarketer 2015

should be mobile
12% - 20%
from the total budget
SMOX Study Mobile Marketing Association 2016

in Brazil
2,7%
is the reality
eMarketer 2016

recognize the
need for ads,
and are willing
to share them
only.
Millennials
Yahoo Content Marketing Ingestion Study April 2013

in-app ads
sells more
Sociomantic: Campaign Research 2016

Sociomantic: Campaign Research 2016
70%Conversion rate
+50%Sales

pre-purchase
34%
4x
use smartphone in-store
to look at reviews
more likely to visit
comparison shopping sites
Alliance Data Systems research 2016

purchase
84%
53%
use their smartphones while
in line to purchase something
of millenials retail purchases
are made in-store
Alliance Data Systems research 2016

post-purchase
65%
16%
are comfortable making online
purchases with their phones
share an item via social
networking
Alliance Data Systems research 2016

"We automatically do what
would only be possible with
180 million beacons, at a
cost of 1.8 billion dollars"
Andre Ferraz

How Brazil can teach
the world to make
mobile?

monthly location
data points
250 billion

We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.

Mobile marketing: why you can no longer do without it

mob.is.it

Mobile and local search for SMB

mob.is.it

The document discusses how most small businesses still lack a mobile presence and strategy for mobile search, despite the growing importance of mobile and local searches. It provides statistics showing that over 60% of small businesses do not have a mobile search strategy, while 84% of those with a mobile presence see increased new business. Additionally, half of local mobile searches lead to in-store visits within a day, and local mobile searches are much more likely to lead to purchases than non-local searches. The market for local mobile searches is already huge and growing rapidly.

Some stats about mobile

Mike Phillips

02.1 criola como a geolocalização ajudou a fazer desse case um vencedor rod...

Mobile Marketing Association

Mobile internet usage in Brazil has exceeded desktop usage, with 77% of households using mobile compared to 28% on desktop. There are now over 168 million smartphones in Brazil. Mobile is also changing consumer purchasing behavior, with 70% of campaigns seeing increased conversion and sales when including mobile and location data. Consumers are increasingly using their smartphones during all phases of the purchasing process, from initial research to in-store shopping to post-purchase sharing on social media. Location data provides valuable insights for measurement and understanding consumer behavior.

MMA Mia Kickoff 2017

Mobile Marketing Association

The document discusses how using cross-device data is important for online retailers to understand customer purchasing behavior across multiple devices. Some key points made include: - Over 1.7 billion transactions occur annually across desktop, smartphone, and tablet totaling $720 billion in annual sales. - Looking at purchasing data from a single device perspective provides an inaccurate picture, as 31% of smartphone transactions, 36% of tablet transactions, and 28% of desktop transactions involved two or more devices. - All retail sectors see increased conversion rates when taking a user-centric view of cross-device data compared to a device-centric view. - Retailers need to ensure a consistent and seamless user experience across all devices to

Mobile Marketing Stats

mob.is.it

The UPS Pulse of the Online Shopper survey found that tech-savvy shoppers are transforming retail through their use of technology. Millennial shoppers in particular set the pace by making nearly half of their purchases online and being more likely to use new technologies like mobile payments and automated reorders. Retailers must keep up by delivering seamless omnichannel experiences and embracing innovations like beacons, showrooming, and new store technologies to remain competitive.

10 Must Have Mobile App Features for In-Store Engagement

GPShopper, a Synchrony solution

In the age of the customer, consumers demand to engage in the store through mobile. For retailers this means obsessing about the digital experience in the store and developing a mobile app strategy that delivers contextual and compelling engagements that enrich the shopping experience while also provide information and transparency to shoppers. Simply developing mobile apps to drive mCommerce transactions and to push marketing offers no longer cuts it in 2015. #retail #retailers #retailmarketing #retail sales #passbook #cartwheel, #ibeacon, #mobileoffers, #holidayretail #brand #engagement #loyalty #easypay #mobilemusts #holidayshopping #commerce #ecommerce #mcommerce #boxstores #beacons #associateclienteling #barcodescanning #instoreskin #retailmarketing #mobileapps #mobile #mobilestrategy #mobilepayments #mobile myths #investment #contests #offers #coupons #awards #redeem #research #forresterresearch #petersheldon #analyst #stats #statistics #infographic 3ios8 #android #bebe #charlotterusse, #walmart #homedepot #walgreens #customers #consumer #shopping #shopper #digitalage #digitalstrategy #gpshopper #mayamikhailov

The Keys to Building a Great Mobile App

GPShopper, a Synchrony solution

A well-executed app can drive incremental revenues, engage your most loyal customers, and deliver positive ROI within the first year of its launch. Mobile apps leverage capabilities that cannot be achieved with a mobile website alone. This webinar, presented by Demandware and GPShopper, gives an in-depth explanation of how the addition of a mobile app will increase your overall retail sales and next steps for developing a native Apple or Android mobile application of your own.

Growth on Tap: Smartphones and Tablets Dominate Visit, Basket Growth

Demandware

Tap devices like smartphones and tablets now account for 65% of the growth in digital commerce orders. Visits from tap devices have increased dramatically over the past year, with visits from smartphones up 52% and tablets up 28%, while visits from computers have declined 1%. Tap devices are also driving 74% of the growth in shopping baskets. While computer users are more likely to start the checkout process, completion rates are higher on tap devices, with smartphones seeing a 7% higher completion rate than computers. The report predicts these trends will continue, with tap devices making up 45% of traffic by the fourth quarter and engagement growing further.

Criteo state-of-mobile-commerce-q1-2015-ppt

Merve Kara

Mobile commerce is growing rapidly around the world. Some key points: - Mobile transactions accounted for 29% of ecommerce in the US in Q1 2015 and 34% globally. This is forecast to reach 33% in the US and 40% globally by the end of 2015. - Growth is being driven by smartphones, which now make up over 50% of mobile transactions in many countries. In the US, iPhones accounted for 9% of all ecommerce transactions in Q1 2015. - While consumers browse similarly on mobile and desktop, mobile conversion rates are still lower due to weaknesses in completing purchases. Mature markets like Japan have much higher mobile conversion rates. - Mobile shopping peaks during

E marketer retail mobile commerce

AdCMO

This document provides forecasts for mobile commerce (mcommerce) sales from 2013 to 2016. It finds that: - US consumers will spend $13.4 billion on retail purchases via smartphones in 2013, up from $9.8 billion in 2012. Tablet purchases will account for 62% of mcommerce sales in 2013. - Mcommerce sales are expected to grow substantially each year, reaching $86.8 billion by 2016, with tablets comprising 70% of sales and smartphones 30%. - The number of mobile shoppers in the US is forecasted to increase to 118 million in 2013, representing 62% of digital shoppers, and grow to 174 million (85% of digital shoppers) by 2016.

Industry updates on key mobile trends 5 25 12

Cristina Lucero

The document summarizes recent mobile trends from studies and reports. 29% of smartphone users search for deals on their devices monthly, with 72% interested in coupon apps. Mobile web browsing accounts for 20% of total US traffic, with smartphones at 14.6% and tablets at 5.6%. A report found retailers see higher average order values and conversion rates from tablets compared to smartphones or desktop. Retailers are increasingly using mobile strategies like QR codes, paid search ads, and location-based marketing.

eCommerce Handbook 2018

Ari Davidoff

Global eCommerce sales are growing at 19% annually and accounted for $2.8 trillion in 2017. In Latin America, eCommerce sales reached $45 billion in 2017 and are projected to continue growing 20% annually. Mexico and Brazil lead Latin American eCommerce, with Mexico reaching $7.6 billion in sales in 2017 growing 23% and Brazil reaching $17.4 billion growing 10%. Major eCommerce players like Amazon and MercadoLibre dominate sales, but growth opportunities remain in categories like appliances and personal goods.

Three Pillars of a Successful Mobile Marketing Strategy

Retale

A Social Media Primer - Why Mobile Matters

Robert J. Ricci

The Top Retail Trends for 2014 Presented by Hubba

Emma Nemtin

Retailers and brands are drastically stepping up their game in order to maintain relevancy to consumers. We drilled down how retailers can stay on top and what the key retail trends are for this year. Shoppers are more comfortable having a personalized relationship with brands and retailers and are in a constant state of commerce. Do you have any trends to add which you think will be influential this year?

millennials-socializing-customer-experience

arose716

The document discusses the importance of understanding Millennial customers and socializing the customer experience. Millennials are projected to make up 75% of the workforce by 2030 and have more spending power than any other generation by 2017. They are more likely than other generations to choose brands that offer loyalty programs or discounts accessible through social media. Retailers need to optimize their pricing, conversion tools, mobile innovations, and store digital experiences to better engage Millennial shoppers who are more mobile-oriented. Collecting customer experience data and focusing on key metrics like first contact resolution, customer satisfaction, and mobile sales conversion can help retailers improve their performance with Millennial customers.

Surprise: Gen Zs still shop in-store

ETP Group

A study by IBM and the National Retail Federation found that Gen Z, though the first digitally native generation, still prefers to shop in physical stores. 98% of Gen Z reported shopping in stores either most of the time or sometimes. The global Gen Z population is estimated to reach 2.6 billion by 2020 and wield $44 billion in buying power. Gen Z consumers are demanding and will quickly switch brands if quality is not good. Retailers need to engage Gen Z through interactive and mobile experiences.

Take Advantage of Mobile Marketing to Build Business Success

Judd Wheeler

The document discusses how mobile marketing can help businesses succeed. It notes that mobile ad spending was $30 billion in 2015 and that more time is now spent on mobile devices than watching TV. It provides examples of how different companies are using approaches like SMS, mobile apps, mobile web sites, mobile coupons, mobile wallets, and location-based advertising to engage customers. The document emphasizes that mobile strategies need to be tailored to customers and not just promote apps for their own sake. It also stresses the importance of metrics in mobile marketing.

Mobile Commerce market (MobFirst analysis)

Saulo Marti

Goldman Sachs projected that 535 million people will make mobile purchases in 2014, with mobile commerce retail sales hitting $204 billion that year. They expect growth to continue rapidly, averaging 30% year-over-year until 2017. By 2018, 50% of all online purchases are projected to be made on mobile devices, and mobile shopping is growing much faster than traditional e-commerce. Fashion is currently the largest mobile commerce category.

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E-commerce voor Uitgevers Nationale uitgeefdag 2014

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ThinkDigital

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Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media