The document discusses the future of retail and how retailers can adapt. It notes that mobile use is growing rapidly and retailers need an omnichannel strategy to engage customers across online and physical stores. Retailers should move to a "one channel" model that seamlessly connects the online and offline shopping experiences. Emerging technologies like augmented reality, beacons, and bots will also shape the stores of the future by enhancing customer assistance and personalization. The sharing economy will further impact retail by transforming assets like commercial spaces into commodities available for short-term rental through new marketplace platforms.

1. FUTURE OF RETAIL
How to get ready?
FUTURE OF RETAIL
HOW TO GET READY?

2. Introduction
1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works
AGENDA

3. 1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works

4. THE GROWING SHARE OF MOBILE
Source: comScore MMX Multi-Platform, January 2017

5. Source: Smart Insights
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/attachment/2017-mobile-use-through-day/
THE MOBILE MOMENT

6. Important for both e-commerce and physical stores
➔ 53% of customers browse another website after 3sec waiting
➔ People on mobile browse local stores. Important to keep all your online info on offline stores accurate.
DEVELOPING YOUR MOBILE PRESENCE

7. Source: Deloitte Digital

8. 2,200,000,000,000

9. BE AT THE RIGHT PLACE, AT THE RIGHT MOMENT

11. 1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works

12. In the US, between 2010 and 2015:
★ 57% less traffic in-store
★ The average sale has tripled
Knohl’s data
➔ When closing their offline stores, online sales dropped by 20%
➔ ⅓ of online orders are picked up in store
JC Penny’s data
➔ 90% of products returned are made offline
Source: Fortune magazine “How E-commerce is making stores relevant again”, March 30, 2017
THE STORE STILL AT THE CORE OF BUYER EXPERIENCE

13. Source: 2017 Total Retail Survey, PWC

14. “The key to 020 is that it finds customers online and brings
them into real-world stores.
It’s a combination of payment model and foot traffic generator
for merchants, as well as discovery mechanism for consumers,
that creates offline purchases”
O2O : Online to Offline & Offline to Online
The term O2O was first coined by Alex Rampell, CEO and founder of TrialPay, in a
TechCrunch article in 2010:
WHAT IS O2O?

15. The problem with a
pure online
experience
is that the consumer is not connected with
the brand or product in a physical way.
They are missing out on the emotional side
that comes with the buying experience.
The problem with a
pure offline
experience
It lacks some of the major components
consumers want in order to make a purchase:
- Instant visibility on product
information
- Peer reviews
WHY O2O IS NOW KEY?

16. THE HYBRID CUSTOMER BUYING JOURNEY
Source: https://solvers.ups.com/assets/2016_UPS_Pulse_of_the_Online_Shopper.pdf

17. Multichannel + consistency and
focus on devices involved within
client interactions.
To omnichannel
strategy
Adopt 2 or more channels to engage
customers
From multichannel
strategy
91% higher YoY increase in customer retention rate
30% higher in customer lifetime value for omnichannel shoppers
OMNICHANNEL STRATEGY IS THE MOST REWARDING
Source: business2community.com

18. Stop differentiating the store from the e-commerce
website. They are just one whole. During the buying
journey, the customer will buy online and in-store and will
get some of these items delivered at home. The winners
will be retailers that are very strong at both eCommerce
and offline.
Source: Le retail en France: quel avenir et comment s’y préparer ? François Loviton, director Retail and Ecommerce at Google France
MOVING TO ONECHANNEL

19. 1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works

20. THE ERA OF ASSISTANCE

21. TECHNOLOGY SHAPING THE STORE OF THE FUTURE
Augmented reality,
bots, RFID, Beacon
...

22. TECHNOLOGY SHAPING THE STORE OF THE FUTURE

23. 1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works

24. See the shop not as a point of sell but as a media that cannot be replicated online
The customer experience (activation) in shop has to be reinvented and put at the center of your strategy.
THE FUTURE SHOP AS A MEDIA

26. Your stores: opening
times, happenings on
different locations,
traffic
Your customers: all
data collectable online
and in-store
Your products:
quantitative (stock level)
and qualitative info
(reviews)
HYPER-PERSONALIZATION OF THE CUSTOMER
EXPERIENCE

27. 1. The mobile moment
2. Moving to OneChannel
3. Technology in the future shop
4. The future shop’s functions
5. The sharing economy
6. Storefront: What do we do and how it works

28. ● Growing
importance of the
sharing economy
and the internet
● Changing the way
we use things
DEVELOPMENT AXES OF THE FUTURE SHOP

29. Source: PwC

30. TRANSFORM ASSETS INTO COMMODITY

31. Storefront is the leading global marketplace to find and
rent short-term commercial spaces.
We currently have 20,000 commercial spaces listed
online across 3 continents and have already launched
around 12,000 pop-up stores globally.
Our mission is to provide access to premium pop-up
space on every high street, in every city around the
world.
Currently operating in: Hong Kong, Paris, London,
Amsterdam, New-York, Los Angeles, San Francisco, Milan
Soon to be in: Macao, Singapore, Tokyo, Berlin, Chicago
ABOUT STOREFRONT

32. Retailers can find and book short-term space through our online platform or have a
local concierge find them space
www.thestorefront.com
HOW IT WORKS

33. Shop share (Storefront)

34. 3-6 months (2016)
1-3 months (mid - 2017)
Average pop-up period

35. Contact: Dugarry Chan
Email : dc@thestorefront.com