This document summarizes a webinar about squeezing more revenue from marketing technology stacks through effective data management. It discusses common data management challenges companies face and provides four exercises to improve data strategies: 1) enriching leads from events with a data partner, 2) customizing content using data fields, 3) verifying lead profiles ready for sales, and 4) analyzing customer data to define target audiences. The webinar emphasizes having a process to leverage technology data for business goals and ensuring data receives budget to properly define buyers.