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Mobile strategy considerations for smb
The document outlines strategies for small and medium enterprises (SMEs) to leverage mobile marketing, highlighting the importance of mobile apps, advertising, and commerce. Key elements include utilizing QR codes, engaging users through social media promotions, and incentivizing customer interactions with location-based marketing. The document provides actionable tips for SMEs, such as optimizing websites for mobile, encouraging customer reviews, and experimenting with various mobile strategies.
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Mobile strategy considerations for smb
- 1. Webling InteractiveMobile Marketingfor SME’sStrategies for the future of mobileIan Farmer Strategy Director Webling@ifarmer
- 2. More people haveaccess to a Mobile than clean water
- 3. 35% of Smartphoneusers use an app before getting out of bedSource: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
- 4. Elements of aMobile Strategy
- 5. Mobile Strategy: BrandedEntertainment
- 6. Mobile Strategy: MobileAdvertising75% Australians comfortable with mobile adsPerceived top benefits Introduced you to something new 56%
- 7. Helped youlearn more about something 37%Source: “A Global Perspective on Mobile Advertising”Consider mobile within advertising mix
- 8. Mobile Strategy: QRcodesFrom print, outdoor to onlineExtend communications
- 9.
- 10. 2.5 million itemsvia mobile (Aust 2010)
- 11. One every 15seconds or $2M / week
- 12. 8% of AustralianeBay transactions - Mobile
- 13. Selling App -simplified experience
- 14. Mobile commerce inAust $155 million
- 15. = World in2009
- 16. 4 million PAYPALusers in AustraliaDoes your business allow for m-commerce?6/8/20118
- 17. Mobile Strategy: Twitter>40%of tweets published from mobile deviceEstablishing relationships with key influencersMobile communications channel “Special 2 for 1 offer today only”
- 18. Mobile Strategy: Podcast/ VodcastsLive / pre-corded broadcastsProduct instructionWhat Mobile friendly content do you have?Short 2-3 mins http://www.dailygrape.net
- 19.
- 20. Mobile Strategy: Locationbased marketingEngaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
- 21. Mobile Strategy: Coupons& DealsSpecials & Last min offersFacebook DEALS – coming soonDrive’s measurable foot traffic
- 22.
- 23. Socialises deal redemptionvia facebookCASE STUDY : McDonald’s FourSquare day CampaignMcDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)Results:Generated 2,865 total check-insIncreased check-ins by 33%
- 24. SME Takeaways formobile
- 25. Tip # 1: Mobilise your websiteHave you logged into your website via your smartphone?What core information on mobile?Include Mobile sitemapReview metrics
- 26. Tip # 2 Stake your claim to places pages
- 27. Tip # 3: Encourage Testimonials, Rate & ReviewsUnderstand that people will review you, help them http://www.facebook.com/socialdinnerclubFuture mobile web will be dominated by maturing recommendation engines
- 28. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business?Recognise the viral effect of the check-in Facebook deals launching soon in AustConnect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
- 29. Tip #5 Experiment while you canDon’t FAIL to LEARNDO FAIL to LEARN
- 30. Ian Farmerian@webling.com.auTwitter: @ifarmerweblinginteractiveExtraordinary Brand Experiences Onlinewww.webling.com.au