This document discusses marketing in the age of digital disruption. It emphasizes the importance of focusing on people rather than just tools or money. Specifically, it recommends looking people in the eye digitally by truly engaging in conversations online, getting to know customers on a personal level, empowering employees, and building relationships through authenticity and customer experience in order to gain loyalty, advocacy and increased sales. The key is changing from just convincing people to buy products to having genuine conversations that convert people through meaningful relationships and experiences.