The Keys to Building a Great Mobile App

The Retail App: A
Necessary Part of
Brand Mobile Strategy
Liz Lynch
Maya Mikhailov
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ACCELERATE GROWTH AND
INNOVATION
2 COPYRIGHT© 2014 DEMANDWARE, INC
SPEED TO MARKET
CONTINUOUS
INNOVATION
• 6 releases annually
• Client development tools
enable brand control
• More than 180 pre-integrated
best-of-breed
technology partners
PEACE OF MIND
• 99.99% historical platform
uptime
• PCI, SOC and EU Data
Compliance
• Instant scalability for sudden
spikes in traffic
• Launch new brand and
international sites with
minimal cost and effort
• Explore and test new
initiatives cost effectively
• Empower teams to respond
quickly to consumers

MODEL:
ECOSYSTEM ENABLES INNOVATION
3 COPYRIGHT© 2014 DEMANDWARE, INC

GPSHOPPER
The Retail App: A Necessary Part of Brand Mobile Strategy
September 2014

ABOUT GPSHOPPER
5
+ who we are and what we do
Connecting
with mobile
consumers
to
revolutionize
retail.
Cloud Based,
enterprise-class
mobile
platform
GPShopper is an integrated mobile platform
enabling retailers & brands to launch large scale
mobile solutions driving loyalty, commerce and
engagement.
Enable clients to deploy branded native app
solutions which can be operationalized with
CMS and reporting tools.
Located in New York and Chicago - all of our
platform development is done on site.
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Certified
App Cartridge
Beacons
Maya Mikhailov
EVP, CoFounder

SELECTION OF OUR CLIENTS
+ 5% of Americans engaged with our products last holiday season

WHAT YOU ALREADY KNOW

MOBILE IS HERE TO STAY…AND GROWING!
51%
VISITS 61%
* Fierce Retailer, “Mobile Commerce Index report” September 9, 2014
OF
ECOMMERCE
IOS

WHAT YOU MIGHT NOT
KNOW

AMERICANS SPEND MORE TIME IN APPS THAN
ONLINE

AMERICANS SPEND MORE TIME IN APPS MOBILE
WEB

Rue lala Sees App Customers as the Most Valuable
13
“Members who use our apps are exponentially more valuable
to us both from a demand and visitation standpoint. Mobile
accounts for over 50 percent of our daily traffic and we expect
this to grow this season….”

TIME = APPS GROWING IN MOBILE SALES
42%
OF
MCOMMERCE
SALES
* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014

Grainger Sees A Bigger Future For Mobile Apps
15
“Today about 41% of all mobile sales for Grainger take place via
a mobile app. But within a few years, apps could account for 70%
of all mobile commerce.”

Walmart App Users Spend 40pc More Than Average
Shopper
“…those who have our app are making twice as many trips to
Walmart, and their spend is 40 percent more.”
Wanda Young, Vice President of Digital Marketing Walmart

YEAH, YOU NEED AN APP FOR THAT
OR
Push Notifications Scan in store Payments
(NFC or otherwise)
Beacons Apple Watch
(or any other wearable)

COMMON APP MYTHS
App Users & Web Mobile Users Are The
Same
No One Will Use My App
Apps Are Too Complicated To Maintain
App ROI Has Not Been Proven

APP USERS & WEB MOBILE USERS ARE THE SAME
“An app is an opportunity for a brand to leverage its most loyal customers.”
- Kohl's
Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013
78% of apps
users were
return visitors,
compared to 40% on
mobile sites
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”

NO ONE WILL USE MY APP
49%
have downloaded 5+
retailer apps
Source: Chain Store Age, June 2013
41%
use retail apps
downloaded weekly,
15% daily
20
minutes+
of monthly app
engagement
Source: GPShopper Cross Retail Statistics 2013
You already have the tools: brand + launch planning

APPS ARE TOO COMPLICATED TO MAINTAIN
“Most companies have focused on
designing the first version of their
apps…Mobile has the ability to
transform your business but only
if you can engage your consumers
in their exact moment of need,
or mobile moment, with the right
services, content, or information.”
- Julie Ask, Forrester Research
“Predictions 2014: Mobile Trends For Marketers”, © 2014, Forrester Research, Inc.

APP ROI HAS NOT BEEN PROVEN
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
http://go.gpshopper.com/app-roi-model

OKAY, WHAT NOW?

1) Successful mobile strategy includes mobile web & app
2) Loyal shoppers will download & use your app
3) Apps can bring increase in conversion rates and positive
ROI
4) Apps don’t have to be “hard” if you are using a solid
platform
KEY TAKE-AWAYS

26
THANK YOU! 584 Broadway, Suite 904
New York, NY 10012
123 W Madison, 19th Floor
Chicago, IL 60602
NY : 212-488-2222
CHI: 312-929-2439
Email: info@gpshopper.com
@gpshopper

QUESTIONS?
Please submit your questions via the chat box in the lower left
portion of your screen.
We welcome your feedback!
Watch for a survey page once the webinar has ended.
Reach out with any additional questions after the webinar:
Demandware: info@demandware.com
GPShopper: info@gpshopper.com

The Keys to Building a Great Mobile App

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