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The Retail App: A 
Necessary Part of 
Brand Mobile Strategy 
Liz Lynch 
Maya Mikhailov 
1177 SSeepptteemmbbeerr 22001144 11 CCooppyyrriigghhtt 22001134 DDeemmaannddwwaarree,, IInncc.. AAllll ootthheerr rriigghhttss rreesseerrvveedd..
ACCELERATE GROWTH AND 
INNOVATION 
2 COPYRIGHT© 2014 DEMANDWARE, INC 
SPEED TO MARKET 
CONTINUOUS 
INNOVATION 
• 6 releases annually 
• Client development tools 
enable brand control 
• More than 180 pre-integrated 
best-of-breed 
technology partners 
PEACE OF MIND 
• 99.99% historical platform 
uptime 
• PCI, SOC and EU Data 
Compliance 
• Instant scalability for sudden 
spikes in traffic 
• Launch new brand and 
international sites with 
minimal cost and effort 
• Explore and test new 
initiatives cost effectively 
• Empower teams to respond 
quickly to consumers
MODEL: 
ECOSYSTEM ENABLES INNOVATION 
3 COPYRIGHT© 2014 DEMANDWARE, INC
GPSHOPPER 
The Retail App: A Necessary Part of Brand Mobile Strategy 
September 2014
ABOUT GPSHOPPER 
5 
+ who we are and what we do 
Connecting 
with mobile 
consumers 
to 
revolutionize 
retail. 
Cloud Based, 
enterprise-class 
mobile 
platform 
GPShopper is an integrated mobile platform 
enabling retailers & brands to launch large scale 
mobile solutions driving loyalty, commerce and 
engagement. 
Enable clients to deploy branded native app 
solutions which can be operationalized with 
CMS and reporting tools. 
Located in New York and Chicago - all of our 
platform development is done on site. 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 
Certified 
App Cartridge 
Beacons 
Maya Mikhailov 
EVP, CoFounder
© GPSHOPPER 2014 ALL RIGHTS RESERVED 6
SELECTION OF OUR CLIENTS 
+ 5% of Americans engaged with our products last holiday season 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 7
WHAT YOU ALREADY KNOW 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 8
MOBILE IS HERE TO STAY…AND GROWING! 
51% 
VISITS 61% 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 9 
* Fierce Retailer, “Mobile Commerce Index report” September 9, 2014 
OF 
ECOMMERCE 
IOS
WHAT YOU MIGHT NOT 
KNOW 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 10
AMERICANS SPEND MORE TIME IN APPS THAN 
ONLINE 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 11
AMERICANS SPEND MORE TIME IN APPS MOBILE 
WEB 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 12
Rue lala Sees App Customers as the Most Valuable 
13 
“Members who use our apps are exponentially more valuable 
to us both from a demand and visitation standpoint. Mobile 
accounts for over 50 percent of our daily traffic and we expect 
this to grow this season….” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
TIME = APPS GROWING IN MOBILE SALES 
42% 
OF 
MCOMMERCE 
SALES 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 14 
* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014
Grainger Sees A Bigger Future For Mobile Apps 
15 
“Today about 41% of all mobile sales for Grainger take place via 
a mobile app. But within a few years, apps could account for 70% 
of all mobile commerce.” 
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Walmart App Users Spend 40pc More Than Average 
Shopper 
“…those who have our app are making twice as many trips to 
Walmart, and their spend is 40 percent more.” 
Wanda Young, Vice President of Digital Marketing Walmart 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 16
YEAH, YOU NEED AN APP FOR THAT 
OR 
Push Notifications Scan in store Payments 
(NFC or otherwise) 
Beacons Apple Watch 
(or any other wearable) 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 17
© GPSHOPPER 2014 ALL RIGHTS RESERVED 18
COMMON APP MYTHS 
App Users & Web Mobile Users Are The 
Same 
No One Will Use My App 
Apps Are Too Complicated To Maintain 
App ROI Has Not Been Proven 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 19
APP USERS & WEB MOBILE USERS ARE THE SAME 
“An app is an opportunity for a brand to leverage its most loyal customers.” 
- Kohl's 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 20 
Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013 
78% of apps 
users were 
return visitors, 
compared to 40% on 
mobile sites 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
NO ONE WILL USE MY APP 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 21 
49% 
have downloaded 5+ 
retailer apps 
Source: Chain Store Age, June 2013 
41% 
use retail apps 
downloaded weekly, 
15% daily 
20 
minutes+ 
of monthly app 
engagement 
Source: GPShopper Cross Retail Statistics 2013 
You already have the tools: brand + launch planning
APPS ARE TOO COMPLICATED TO MAINTAIN 
“Most companies have focused on 
designing the first version of their 
apps…Mobile has the ability to 
transform your business but only 
if you can engage your consumers 
in their exact moment of need, 
or mobile moment, with the right 
services, content, or information.” 
- Julie Ask, Forrester Research 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 22 
“Predictions 2014: Mobile Trends For Marketers”, © 2014, Forrester Research, Inc.
APP ROI HAS NOT BEEN PROVEN 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 23 
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week” 
http://go.gpshopper.com/app-roi-model
OKAY, WHAT NOW? 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 24
1) Successful mobile strategy includes mobile web & app 
2) Loyal shoppers will download & use your app 
3) Apps can bring increase in conversion rates and positive 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 25 
ROI 
4) Apps don’t have to be “hard” if you are using a solid 
platform 
KEY TAKE-AWAYS
26 
THANK YOU! 584 Broadway, Suite 904 
New York, NY 10012 
123 W Madison, 19th Floor 
Chicago, IL 60602 
NY : 212-488-2222 
CHI: 312-929-2439 
Email: info@gpshopper.com 
@gpshopper
QUESTIONS? 
Please submit your questions via the chat box in the lower left 
portion of your screen. 
We welcome your feedback! 
Watch for a survey page once the webinar has ended. 
Reach out with any additional questions after the webinar: 
Demandware: info@demandware.com 
GPShopper: info@gpshopper.com 
© GPSHOPPER 2014 ALL RIGHTS RESERVED 27

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The Keys to Building a Great Mobile App

  • 1. The Retail App: A Necessary Part of Brand Mobile Strategy Liz Lynch Maya Mikhailov 1177 SSeepptteemmbbeerr 22001144 11 CCooppyyrriigghhtt 22001134 DDeemmaannddwwaarree,, IInncc.. AAllll ootthheerr rriigghhttss rreesseerrvveedd..
  • 2. ACCELERATE GROWTH AND INNOVATION 2 COPYRIGHT© 2014 DEMANDWARE, INC SPEED TO MARKET CONTINUOUS INNOVATION • 6 releases annually • Client development tools enable brand control • More than 180 pre-integrated best-of-breed technology partners PEACE OF MIND • 99.99% historical platform uptime • PCI, SOC and EU Data Compliance • Instant scalability for sudden spikes in traffic • Launch new brand and international sites with minimal cost and effort • Explore and test new initiatives cost effectively • Empower teams to respond quickly to consumers
  • 3. MODEL: ECOSYSTEM ENABLES INNOVATION 3 COPYRIGHT© 2014 DEMANDWARE, INC
  • 4. GPSHOPPER The Retail App: A Necessary Part of Brand Mobile Strategy September 2014
  • 5. ABOUT GPSHOPPER 5 + who we are and what we do Connecting with mobile consumers to revolutionize retail. Cloud Based, enterprise-class mobile platform GPShopper is an integrated mobile platform enabling retailers & brands to launch large scale mobile solutions driving loyalty, commerce and engagement. Enable clients to deploy branded native app solutions which can be operationalized with CMS and reporting tools. Located in New York and Chicago - all of our platform development is done on site. © GPSHOPPER 2014 ALL RIGHTS RESERVED Certified App Cartridge Beacons Maya Mikhailov EVP, CoFounder
  • 6. © GPSHOPPER 2014 ALL RIGHTS RESERVED 6
  • 7. SELECTION OF OUR CLIENTS + 5% of Americans engaged with our products last holiday season © GPSHOPPER 2014 ALL RIGHTS RESERVED 7
  • 8. WHAT YOU ALREADY KNOW © GPSHOPPER 2014 ALL RIGHTS RESERVED 8
  • 9. MOBILE IS HERE TO STAY…AND GROWING! 51% VISITS 61% © GPSHOPPER 2014 ALL RIGHTS RESERVED 9 * Fierce Retailer, “Mobile Commerce Index report” September 9, 2014 OF ECOMMERCE IOS
  • 10. WHAT YOU MIGHT NOT KNOW © GPSHOPPER 2014 ALL RIGHTS RESERVED 10
  • 11. AMERICANS SPEND MORE TIME IN APPS THAN ONLINE © GPSHOPPER 2014 ALL RIGHTS RESERVED 11
  • 12. AMERICANS SPEND MORE TIME IN APPS MOBILE WEB © GPSHOPPER 2014 ALL RIGHTS RESERVED 12
  • 13. Rue lala Sees App Customers as the Most Valuable 13 “Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season….” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 14. TIME = APPS GROWING IN MOBILE SALES 42% OF MCOMMERCE SALES © GPSHOPPER 2014 ALL RIGHTS RESERVED 14 * Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014
  • 15. Grainger Sees A Bigger Future For Mobile Apps 15 “Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.” © GPSHOPPER 2014 ALL RIGHTS RESERVED
  • 16. Walmart App Users Spend 40pc More Than Average Shopper “…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.” Wanda Young, Vice President of Digital Marketing Walmart © GPSHOPPER 2014 ALL RIGHTS RESERVED 16
  • 17. YEAH, YOU NEED AN APP FOR THAT OR Push Notifications Scan in store Payments (NFC or otherwise) Beacons Apple Watch (or any other wearable) © GPSHOPPER 2014 ALL RIGHTS RESERVED 17
  • 18. © GPSHOPPER 2014 ALL RIGHTS RESERVED 18
  • 19. COMMON APP MYTHS App Users & Web Mobile Users Are The Same No One Will Use My App Apps Are Too Complicated To Maintain App ROI Has Not Been Proven © GPSHOPPER 2014 ALL RIGHTS RESERVED 19
  • 20. APP USERS & WEB MOBILE USERS ARE THE SAME “An app is an opportunity for a brand to leverage its most loyal customers.” - Kohl's © GPSHOPPER 2014 ALL RIGHTS RESERVED 20 Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013 78% of apps users were return visitors, compared to 40% on mobile sites Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
  • 21. NO ONE WILL USE MY APP © GPSHOPPER 2014 ALL RIGHTS RESERVED 21 49% have downloaded 5+ retailer apps Source: Chain Store Age, June 2013 41% use retail apps downloaded weekly, 15% daily 20 minutes+ of monthly app engagement Source: GPShopper Cross Retail Statistics 2013 You already have the tools: brand + launch planning
  • 22. APPS ARE TOO COMPLICATED TO MAINTAIN “Most companies have focused on designing the first version of their apps…Mobile has the ability to transform your business but only if you can engage your consumers in their exact moment of need, or mobile moment, with the right services, content, or information.” - Julie Ask, Forrester Research © GPSHOPPER 2014 ALL RIGHTS RESERVED 22 “Predictions 2014: Mobile Trends For Marketers”, © 2014, Forrester Research, Inc.
  • 23. APP ROI HAS NOT BEEN PROVEN © GPSHOPPER 2014 ALL RIGHTS RESERVED 23 Source: eConsultancy “10 interesting digital marketing statistics we've seen this week” http://go.gpshopper.com/app-roi-model
  • 24. OKAY, WHAT NOW? © GPSHOPPER 2014 ALL RIGHTS RESERVED 24
  • 25. 1) Successful mobile strategy includes mobile web & app 2) Loyal shoppers will download & use your app 3) Apps can bring increase in conversion rates and positive © GPSHOPPER 2014 ALL RIGHTS RESERVED 25 ROI 4) Apps don’t have to be “hard” if you are using a solid platform KEY TAKE-AWAYS
  • 26. 26 THANK YOU! 584 Broadway, Suite 904 New York, NY 10012 123 W Madison, 19th Floor Chicago, IL 60602 NY : 212-488-2222 CHI: 312-929-2439 Email: info@gpshopper.com @gpshopper
  • 27. QUESTIONS? Please submit your questions via the chat box in the lower left portion of your screen. We welcome your feedback! Watch for a survey page once the webinar has ended. Reach out with any additional questions after the webinar: Demandware: info@demandware.com GPShopper: info@gpshopper.com © GPSHOPPER 2014 ALL RIGHTS RESERVED 27