online fundraising acquisition larger one-time gifts ($120) higher incomes than direct mail
During the 2009 American Open Challenge, Critical Exposure won two prizes , one for the most donations received, 615, and the second for the second largest amount raised, $15, 669. The staff of Critical Exposure took a critical look at their network and decided to go after the prize for the most donations. Adam explained that their supporters didn’t have a lot to give, but they were passionate about the organization and mobilize a large number of supporters. With the goal set, Critical Exposure developed a core group of “recruiters,” who were given the task of finding 5 more recruiters, who would then find 5 more recruiters, and so on. To built momentum, the organization established an internal raffle . Anyone who was responsible for bringing 5 donations to the project was eligible for the raffle, the prize for which was a digital camera.
Blind People’s Association (India) came in second place in the March 2010 Open Challenge, raising $17, 292 from 122 donors ! Blind People’s Association (India) decided to reach out to Americans, realizing the value of GlobalGiving’s tax deductibility. As a result, the organization decided to target Indian Diaspora in the United States by encouraging their staff to reach out to friends, family, and networks in America . Blind People’s Association (India) also put a large emphasis on customer support . Specific staff members were designated for 24/7 support—answering any queries from donors or potential donors and following up with each and every contribution within 24 hours. Bhushan stressed the importance of these follow ups, which acknowledge the donation and provide updated reports on how their money was being spent.
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