Social Media has become one of the most powerful components of an organizations' integrated marketing and communications plan. Social Good is a service that benefits the largest number of people in the greatest possible way. Social Media for Social Good uses the digital space to create change, impact social consciousness and drive home a call to action. Nonprofits and for-profits alike can use social media to communicate an organization's mission, build communities and support outreach efforts. This presentation demonstrates how to connect with your clients and community members in engaging two-way conversation that will be sure to bring about positive social change.