Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Challenges
Inaccurate forecasts of retailer demand has become a major issue at Obermeyer. The two major factors that made this task more difficult was the increase in product variety and intense competition in market. Second challenge the company had faced was to allocate production between Hong Kong and China. Although Obermeyer had 1/3 of Parka production in China for 1992, this year the organization insisted on increasing the sales to half. There was difference in quality and labor rate at China and Hong Kong which made allocation decision more difficult.
Another challenge the company faced was the larger lead time. The company had supplies of raw materials from various countries which resulted in delayed production time. Organization challenges along with competition from competitor companies were major challenges the company had faced.
Analysis
From the sales predictions that the six managers forecasted, a coefficient of variation (COV) was determined, which indicated the level of spread of the forecasted data. The COV values were broadly divided into two levels, the low risk group and the high risk group. Every value below 0.2 were considered to be among the lower risk items and all the items above COV value of 0.2 were considered to be of higher risks. Once the risk levels of each item were determined, the quantities of items to be produced in first and second production cycles could be calculated with least risk. 70% of the entire sales forecast for the lower risk items were ordered to be produced. Only 30% of higher risk items were ordered to be produced in the first production cycle. The quantities which amounted to 1200 were manufactured in China and that which were close to 600, were manufactured in Hong Kong in the first production cycle.
Once the 80% of the orders were received from the retailers from the Vegas show, a clear picture of the demand forecast could be obtained, according to which the rest of the items could be manufactured either in China or Hong Kong. Referring to exhibit 1, the four products to be produced in China in the first production cycle are: Assault, Seduced, Entice and Electra. These four products have COV less than 0.2. However Gail, Daphne, ISIS, Anita, Teri, Stephanie are produced in Hong Kong for the first production cycle as they have a high level of risk associated with it.
Conclusion
Short term operational changes
o Decrease lead time by obtaining raw materials from geographically closer locations to ensure timely delivery
Long term operational changes
o Cross scaling Chinese labors which would help the company produce quality and reliable goods at a cheaper price
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Challenges
Inaccurate forecasts of retailer demand has become a major issue at Obermeyer. The two major factors that made this task more difficult was the increase in product variety and intense competition in market. Second challenge the company had faced was to allocate production between Hong Kong and China. Although Obermeyer had 1/3 of Parka production in China for 1992, this year the organization insisted on increasing the sales to half. There was difference in quality and labor rate at China and Hong Kong which made allocation decision more difficult.
Another challenge the company faced was the larger lead time. The company had supplies of raw materials from various countries which resulted in delayed production time. Organization challenges along with competition from competitor companies were major challenges the company had faced.
Analysis
From the sales predictions that the six managers forecasted, a coefficient of variation (COV) was determined, which indicated the level of spread of the forecasted data. The COV values were broadly divided into two levels, the low risk group and the high risk group. Every value below 0.2 were considered to be among the lower risk items and all the items above COV value of 0.2 were considered to be of higher risks. Once the risk levels of each item were determined, the quantities of items to be produced in first and second production cycles could be calculated with least risk. 70% of the entire sales forecast for the lower risk items were ordered to be produced. Only 30% of higher risk items were ordered to be produced in the first production cycle. The quantities which amounted to 1200 were manufactured in China and that which were close to 600, were manufactured in Hong Kong in the first production cycle.
Once the 80% of the orders were received from the retailers from the Vegas show, a clear picture of the demand forecast could be obtained, according to which the rest of the items could be manufactured either in China or Hong Kong. Referring to exhibit 1, the four products to be produced in China in the first production cycle are: Assault, Seduced, Entice and Electra. These four products have COV less than 0.2. However Gail, Daphne, ISIS, Anita, Teri, Stephanie are produced in Hong Kong for the first production cycle as they have a high level of risk associated with it.
Conclusion
Short term operational changes
o Decrease lead time by obtaining raw materials from geographically closer locations to ensure timely delivery
Long term operational changes
o Cross scaling Chinese labors which would help the company produce quality and reliable goods at a cheaper price
httpswww.azed.govoelaselpsUse this to see the English Lang.docxpooleavelina
https://www.azed.gov/oelas/elps/
Use this to see the English Language Proficiency Standards of Arizona-Pick a grade level
https://cms.azed.gov/home/GetDocumentFile?id=54de1d88aadebe14a87070f0
http://www.corestandards.org/ELA-Literacy/introduction/how-to-read-the-standards/
how to read standards
Week 04
Acquisition and Customer Lifetime Value (CLV)
https://www.smh.com.au/politics/federal/nbn-customers-face-higher-prices-or-poorer-internet-connection-audit-warns-20190813-p52go7.html
Customer Relationship Management?
CRM is the process of carefully managing detailed information about individual
customers and all customer touch points to maximize customer loyalty.
Now closely associated with data warehousing and mining
Relationship
Relationship
Identifying good customers: RFM Model
Recency
Frequency
Monetary Value
Time/purchase occasions since the last purchase
Number of purchase occasions since first purchase
Amount spent since the first purchase
R
F
M
Total RFM Score: R Score + F score + M Score
CASE: Database for BookBinders Book Club
Predict response to a mailing for the book, Art History of Florence, based on the
following variables accumulated in the database and the responses to a test mailing:
Gender
Amount purchased
Months since first purchase
Months since last purchase
Frequency of purchase
Past purchases of art books
Past purchases of children’s books
Past purchases of cook books
Past purchases of DIY books
Past purchases of youth books
Recency
Frequency
Monetary
Example: RFM Model Scoring Criteria
R
Months from last
purchase
13-max 10-12 7-9 3-6 0-2
Score 5pts 10 15 20 25
F
Frequency > 30 21-30 16-20 11-15 0-10
Score 25pts 20 15 10 5
M
Amount
purchased
> 400 301-400 201-300 101- 200 100
Score 50 45 30 15 10
Implement using Nested If statements in Excel
Decile Classification
• Standard Assessment Method
• Apply the results of approach and
calculate the “score” of each individual
• Order the customers based on “score”
from the highest to the lowest
• Divide into deciles
• Calculate profits per deciles
Customer 1 Score 1.00
Customer 2 Score 0.99
….
Customer 230 Score 0.92
Customer 2300 Score 0.00
Decile1
Decile10
…
..
…
..
Output for Bookbinders club
Decile Score RFM No. of Mailings Cost of mailing RFM Units sold RFM Profit
10 17.6% 5000 $3,250 783 $4,733
20 34.8% 10000 $6,500 1,543 $9,243
30 46.1% 15000 $9,750 2,043 $11,093
40 53.4% 20000 $13,000 2,370 $11,170
50 65.2% 25000 $16,250 2,891 $13,241
60 77.9% 30000 $19,500 3,457 $15,757
70 83.3% 35000 $22,750 3,696 $14,946
80 91.7% 40000 $26,000 4,065 $15,465
90 97.5% 45000 $29,250 4,326 $14,876
100 100.0% 50000 $32,500 4,435 $12,735
Note: Market Potential = 4435 units and margin = $10.20
Leaky bucket
New customer
acquisition
Purchase increase by
current customers
Purchase decrease by
current customers
Lost customers
Lost customers
Credit Card Rewards Program ...
This is my Managerial Accounting project, that my group and I produced. I had an amazing team that I would jump at the opportunity to work with again. We worked on the raw data and calculations together, and I was personally responsible for the General Information sections 1-4. I can't include all of the calculations, however I can produce the excel document which does upon request.
איך מודדים התקדמות של סטארטאפ? בין ״יש לי רעיון״ לאקזיט יש כל כך הרבה מספרים, ואקסלים, ומטריקות - וכאלה שבאמת חשובות וכאלה שרק מסיחות את הדעת.
**
עם הצמיחה של ג׳ולט, הבנו שיש המון דברים שצריך למדוד באופן קבוע כדי לוודא שאנחנו עומדים ביעדים שלנו. פתאום התחילו לצוץ לצוות כל מיני מילים כמו
KPI, LTV, Cohort Retention, Vanity Metrics, Unit Economics, Business Model....
**
אז התכנסנו כל הצוות בג׳ולט לסדנה ״כלכלת סטארטאפים 101״ - שלוש שעות שבהן עברנו מדד-מדד, ולמדנו איך מודדים אותו, ולמה - איך הוא משפיע על העסק - מה הדרך הנכונה להציג אותו - ואפילו עשינו תרגיל (לכל מדד) לחשב אותו לבד. המטרה הייתה שכל צוות החברה יהיו שותפים ויבינו את כל המונחים שנזרקים לאוויר, כשפעם הבאה מישהו יגיד ״זה לא במודל״ כולם יוכלו להבין למה ולמצוא פתרונות לאתגרים - ממש ברמת האקסל - בסוף הסדנה כל עובד בג׳ולט כבר בנה בעצמו מודל עסקי באקסל ובנה לבד חישובים של
רווחיות גולמית לעומת רווח נקי תוך התחשבות בדברים מסתוריים כמו COGS ו-Utilization והבנה עמוקה של מה זה בכלל אומר מודל עסקי של חברה שמוכרת Memberships.
**
הצד הסקסי והמוכר של סטארטאפים חי במצגות - אבל האמת שהסודות האמיתיים של סטארטאפים חיים דווקא באקסלים.
**
העברתי את המצגת הזו למאות רבות של עובדי סטארטאפים ואני מעביר אותה גם לסטודנטים של ג׳ולט - אולי היא תעזור גם לכם :-)
Relative Impact: Volunteer ROI Part 1 – More volunteer hours is not always a ...VolunteerMatch
There is a disconnect in the volunteer sector between our intentions to truly value our volunteers’ time and our actions that actually de-value it. If the focus of the reports you are asked to produce is on the number of volunteer hours at your organization, and particularly if you are considered to be doing your job well if those numbers keep going up, this disconnect might be alive and well in your organization. While it is strongly encouraged and extremely beneficial to attend both Part I and Part II of this series, attending both is not required.
30 Years and Growing1$ at a time30years strong, or.docxtamicawaysmith
30 Years and Growing
1
$ at a time
30
years strong, or
12 0
profitable fiscal quarters, or
1,565
weeks of sustained growth to our
14,334
locations across the U.S. and Canada, with
each store dedicated to making shopping a
fun, exciting, rewarding experience for every
of our customers.
2016 Annual Report
1986 – Opened its first five
stores - named Only $1.00
(3 VA, GA, TN)
14,334
stores at year-end,
serving customers
with great values
and convenience.
Delivering Value
and Convenience
to Customers
for 30 Years.
Dollar Tree, Inc. is the world’s leading operator
of $1 price-point variety stores. The Company
also offers value at the fixed price-point
of $1.25 CAD at its 226 stores in Canada.
Additionally, the Company operates nearly
8,000 stores under the Family Dollar banner,
which provides customers with a broad
selection of competitively priced merchandise
in convenient neighborhood store locations.
Overall, Dollar Tree operates more than 14,300
stores across the 48 contiguous states and
five Canadian provinces, supported by a
coast-to-coast logistics network and more
than 176,000 associates.
A Fortune 200 Company, Dollar Tree has
served North America for more than 30 years.
The Company utilizes store support centers
in Chesapeake, Virginia and Matthews,
North Carolina. Dollar Tree continues to grow
and is reaching new customers on-line at
www.DollarTree.com.
Dollar Tree 2016 Annual Report 1
2012 2013 2014 2015 2016
8.6
15.5
20.7
7.87.4
NET SALES
($ in Billions)
2012 2013 2014 2015 2016
$2.90
$1.26
$3.78
$2.72$2.68
EARNINGS PER SHARE
Financial Highlights
(a) On July 6, 2015, Dollar Tree acquired Family Dollar Stores, Inc. The results of operations for Family Dollar are included in Dollar Tree’s results of operations
beginning on July 6, 2015.
(b) The 2014 results include interest and expense totalling $75.2 million related to the acquisition of Family Dollar Stores, Inc. The impact of these expenses
represented $0.22 per diluted share.
(c) The 2012 results include the impact of a 53rd week, commensurate with the retail calendar, and a gain on the sale of our investment in Ollie’s Holdings, Inc.
The extra week contributed $125 million of revenue and $0.08 diluted earnings per share. The gain on the Ollie’s sale amounted to $0.16 diluted earnings
per share. All other fiscal years reported in the table contain 52 weeks.
(d) Reflects 2-for-1 stock split in June 2012.
(e) Family Dollar was not included in the determination of these items.
(f) Family Dollar was only included in the determination of these items for the year ended January 28, 2017.
2016 2015(a) 2014(b) 2013 2012(c)
Income Statement Data:
Net sales $20,719.2 $15,498.4 $ 8,602.2 $ 7,840.3 $ 7,394.5
Gross profit 6,394.7 4,656.7 3,034.0 2,789.8 2,652.7
Selling, general and administrative expenses 4,689.9 3,607.0 1,993.8 1,819.5 1,732.6
Operating income 1,704.8 1,049.7 1,040.2 970.3 ...
Week 5Break Even AnalysisRecipe 1 dozen pretzelsIngredientUnitsUn.docxmelbruce90096
Week 5Break Even AnalysisRecipe: 1 dozen pretzelsIngredientUnitsUnit costUsageCostFlourcup$0.15$0.00Sugarcup$0.15$0.00Yeastcup$0.50$0.00Oilhalf cup$1.00$0.00Eggcup$0.10$0.00Salthalf cup$0.75$0.00Othercup$2.00$0.00Variable direct material costs per dozen$0.00Variable overhead costs per dozenVariable operating costs per dozenTotal variable costs per dozen$0.00Mark-upSales price per dozen$0.00Contribution margin$0.00Monthly fixed costs:Manufacturing overheadOperating expenses$0Months31st quarter fixed costs$0Break even unitsBreak even sales
Week 6aQuarterly sales projections:NameJanuaryFebruaryMarchAprilA-F3750375037503750Sales and Cash Collections BudgetG-L2750325040005000Quarter Ending March 31, 2011M-S2000350045005000T-Z1750375035006000JanuaryFebruaryMarchTotalSales:Unit sales in dozensSelling price per dozenTotal sales$0$0$0$0Total cash sales (40%)Total credit sales (60%)Cash collections:Current month cash salesCollection of credit salesTotal cash collections$0$0$0$0Quarter end receivablesDirect Material Purchasesand Cash Disbursements BudgetQuarter Ending March 31, 2011JanuaryFebruaryMarchTotalAprilFlour:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Sugar:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Dry yeast:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Oil:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Eggs:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Salt:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Other ingrediants:Unit production in dozensRaw material per dozenProduction needs0Add: Planned ending inventoryTotal needsLess: Beginning inventoryRaw materials to be purchasedCost per unit usedTotal cost of raw materials$0$0$0$0Total raw material purchasesLess quarter end inventoryUnitsUnit costTotalFlourSugarDry yeastOilEggsSaltOtherRaw materials inventory at March 31$0Cost of goods soldBudgeted cash disbursements:25% of current month's purchases75% of prior month's purchases$0$0$0$0Quarter end accounts payable
Week 6bManufacturing Overhead BudgetQuarter Ending March .
Purchasing cooperatives have become an essential tool for many businesses and organizations. Purchasing cooperatives help members improve their competitiveness, and leverage their combined purchasing volumes into savings and efficiencies. In this four-part educational series, co-op developers will learn the strategies and the development process for starting a purchasing cooperative.
Attendees will learn how to:
Recognize the benefits of purchasing cooperatives
Define the types of cooperative purchasing
Define key factors in the feasibility of purchasing
cooperatives
Understand major steps in starting a purchasing cooperative
Part III: Feasibility of a Purchasing Co-op
Economics of starting a purchasing co-op
The chicken & egg situation
Ten qualifying questions
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
1. UPDATED: Customer Lifetime Value Exercise: In Style 2
A direct catalog retailer of fashion goods, In Style, is trying to attract new customers
by sending out catalogs. The cost of sending a catalog (which includes production and
mailing) is $5. From experience, In Style anticipates the percentage of individuals
who receive the catalog and purchase from it to be 5%.
The average order placed with the company is $150. The margin for all products is
about 70%, order processing is about $10 per order, and delivery/shipment costs is
about $15 per order.
Assume that each of the customers acquired will stay with the company for 5 years.
Each year, In Style tries to retain these customers by sending a monthly catalog and
the cost of sending out each catalog is $10. Historical records show that the response
rate for these existing customers is about 20%.
What is the CLTV of an In Style customer?
Note: Assume a discount rate of 10% (i = 10%) in making the calculation.
2. Customer Lifetime Value Exercise Solution
1. Net acquisition cost of an InStyle customer:
Acquisition cost = $5 per catalog / 5% response rate = $100
Contribution = Order Value – Variable Costs
Order Value = $150 per order
Variable Costs = ($150 * (1 – 70% margin)) + $10 processing cost per order
+ $15 delivery/shipment cost per order.
= $150 – $70 = $80
Net acquisition cost = $100 - $80 = $20 per customer
2. Total discounted net value of an InStyle customer:
Year 1 Year 2 Year 3 Year 4 Year 5
Cost $10 per catalog * 12
months = $120
$120 $120 $120 $120
Contribution $80 contribution/order *
20% response rate * 12
months = $192
$192 $192 $192 $192
Net value $192- $120 = $72 $72 $72 $72 $72
Discounted
net value
$72/1.1 $72/(1.1^2) $72/(1.1^3) $72/(1.1^4) $72/(1.1^5)
Total discounted net value = $272. 94 per customer
3. CLTV of an InStyle customer:
= $272.94 - $20 = $252.94 per customer
