1. Q1. Do you drinksoftdrinks?
Yes ( ) No ( )
Q2. Which Colabrand doyou drink?
Coca-Cola( ) PepsiCo ( ) Others_____________
Q3. How oftendoyou drink?
Daily( ) weekly( ) Monthly( )
Q4. What is yourviewonCoca-Colaas a brand?
VeryGood( ) Good ( ) Bad ( ) Very Bad ( )
Q5. What is yourviewonPepsi asa brand? 
Very good( ) Good ( ) Neither( ) Bad ( ) Verybad ( )
Q6. What do you associate the brandCoca-Colawith?
Rank accordingto yourown opinion:
5 = Agree totally, 4 = Agree, 3 = Neither, 2= Agree partially 1= Do not agree at all
5 4 3 2 1
Trendy
Cool
Innovative
HighQuality
Advertisement
Q7. What do you associate the brandPepsiCowith?
Rank accordingto yourown opinion:
5 = Agree totally
4 = Agree
3 = Neither
2 = Agree partially
1 = Do not agree at all
5 4 3 2 1
Trendy
Cool
Innovative
HighQuality
Advertisement

2. Q8. Rank the followinginordertoyourpreference forPepsiCo?
Bad Average Good Very good Excellent
Pepsi
7Up
Slice
Aquafina
Q9. Rank the followinginordertoyourpreference forCoke?
Bad Average Good Very good Excellent
Coke
Sprite
Maaza
Kinley
Q10. Howdo you notice advertisementsinthe followingmedia?Rankaccordingtoyour own
opinion:5= Verymuch 4 = Much 3 = Neither2= Little 1 = Verylittle
5 4 3 2 1
Television
Internet
Magazine
Newspapers
Q11. What do youthinkaboutthe fact that companiesuse celebritiesintheiradvertising
campaigns?
Verygood( ) Good ( ) Neither( ) Bad ( ) Verybad( )
Q12. Howdoesthisaffectyour viewof the brand?
Positively( ) Neutral ( ) Negatively( )