This document outlines the key questions and objectives for discussing the Jones-Blair case study. It begins with characterizing the architectural paint coatings industry and Jones-Blair's market area. It then discusses how to segment the market and evaluate the attractiveness and competitive position of each segment. Finally, it analyzes the four strategic plans proposed, including increasing advertising, reducing prices, and adding sales representatives, by outlining quantitative analyses and pros and cons of each option. The purpose is to help students analyze the market segmentation, targeting, and positioning options for Jones-Blair paint company.