This business plan outlines an IT services company that will launch a social networking website. The proposed website will allow each user to create their own personal home page and network as per their dreams. It will differ from existing sites by giving users more flexibility and control over their profile and content. The founders plan to market through word-of-mouth and collaborations with other organizations. Revenue will come from advertisements on the site, charged at Rs. 1 per 100 hits or $1 per 4000 hits. The founders will outsource most technical work and focus on marketing, financials, public relations and global networking with a small team of 5 colleagues.