Social Good: Social Media for the Non-Profit World

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Kerry Rego presented to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012. Providing the definition of social media, current statistics, categories of use, basic strategy, statistics specific for non profits and fundraising, obstacles, and case studies. - Kerry Rego Consulting. See blog for links http://kerryregoconsulting.com/2012/01/28/social-good-social-media-for-the-non-profit-world-slideshow/

Technology Business

Social Good:
Social Media for the
Non-Profit World

Kerry Rego Consulting
1/25/12

Why is Social Media Important?
•Facebook 800m users

•Twitter 100m users

•YouTube 4b+ views/day

•LinkedIn 135m users

•Google+ 90m users

Unique Visitors Dec. 2011
1. Google Sites 187m
4. Facebook 162m

10. Wikimedia 83m
13. CBS Interactive 78m
14. New York Times 76m

24. ESPN 43m
27. Twitter 37m Source: Comscore

Social Media, A Definition:
Social media use web-based
technologies to transform and
broadcast media monologues
into social media dialogues.
Wikipedia

7 C’s of Social Media
• Communication (public relations)
• Cause support (philanthropy)
• Contests (game metric)
• Collaboration (thought leadership)
• Connecting others (networking)
• Customer service (listening)
• Community building (loyalty)
*Dose of Digital concept

Where Do You Start?

• Goal
• Tools, Research
• Routine
• Measure
• Adjust
• Persist

Market Research

• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?

Be realistic in your goal setting.

Don’t expect amazing results overnight!

Social Media Use by Non Profits
92% nonprofits use at
least 1 social network
- Blackbaud 61% increase in online giving ’01-’11.
Avg. donation was $226 now $73.
-Network for Good
33% of online donations
come from email
appeals while only 7%
4 out of 5 nonprofits agree that
come from FB social networking is valuable to
-Razoo their growth & community
engagement.
-Nonprofitsocialnetworksurvey.com

Nonprofits’ Social Media Use
Blackbaud on Frogloop

Where the Money Is Coming From

36% Facebook
9% Email
5% Blog
4% Twitter
WePay, payment processor for nonprofits

How to Fail at
Social Media Fundraising

• Don’t Have a Budget
• Don’t Dedicate Staff
• Don’t Have a Focus

Social Media Budgets

Blackbaud on Frogloop

How do the top 1% Succeed?
• Hire or assign a current staff
member
• Allocate Budget
• Add social media to your
fundraising appeals

Pay Attention to Mobile!
• 64% of American adults now use
text messaging
• 9% have texted a charitable
donation from their mobile phone.

Pew Internet & American Life Project

Case Study
Human Rights Campaign recruited an
additional 30,000 new supporters
through timely action alerts and
petitions on the Care2 network ’09-’10.
HRC developed an integrated
multichannel marketing approach that
sought to connect, engage, and convert
warm recruits through telemarketing,
direct mail, email and text messaging.

Text to Haiti, raised $30m, 14% via text
• contributions were often spur-of-the-moment
decisions that spread virally through friend
networks.
• 73% contributed via phones on same day they
heard about the campaign
• 76% say they often make text donations without
much doing much research
• 43% of these donors encouraged their friends or
family members to give to the campaign as well
• 56% have continued to give to more recent
disaster relief efforts via mobile

Resources

• Bethkanter.org
• frogloop.com
• pewinternet.org
• http://nonprofitsocialnetworksurvey.com/
• http://www.slideshare.net/Care2Team/the-
overachievers-guide-to-online-fundraising-
9-steps-to-kick-start-2012Ho

Social Media is SOCIAL

It’s About Relationships with
Your Donors

THANK YOU!

707.548.9823
Kerry@KerryRegoConsulting.com

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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers: * What is Vector Search? * Importance and benefits of vector search * Practical use cases across various industries * Step-by-step implementation guide * Live demos with code snippets * Enhancing LLM capabilities with vector search * Best practices and optimization strategies Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications. #MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology

Columbus Data & Analytics Wednesdays - June 2024

Jason Packer

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

panagenda

Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

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TrustArc Webinar - 2024 Global Privacy Survey

TrustArc

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Ocean lotus Threat actors project by John Sitima 2024 (1).pptx

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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.

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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

Speck&Tech

ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune. Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile. BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).

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Generating privacy-protected synthetic data using Secludy and Milvus

Zilliz

During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.

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Social Good: Social Media for the Non-Profit World

1. Social Good: Social Media for the Non-Profit World Kerry Rego Consulting 1/25/12

2. Why is Social Media Important? •Facebook 800m users •Twitter 100m users •YouTube 4b+ views/day •LinkedIn 135m users •Google+ 90m users

3. Unique Visitors Dec. 2011 1. Google Sites 187m 4. Facebook 162m 10. Wikimedia 83m 13. CBS Interactive 78m 14. New York Times 76m 24. ESPN 43m 27. Twitter 37m Source: Comscore

4. Social Media, A Definition: Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Wikipedia

5. 7 C’s of Social Media • Communication (public relations) • Cause support (philanthropy) • Contests (game metric) • Collaboration (thought leadership) • Connecting others (networking) • Customer service (listening) • Community building (loyalty) *Dose of Digital concept

6. What Tools Do We Have to Work With?

7. GOAL

8. Where Do You Start? • Goal • Tools, Research • Routine • Measure • Adjust • Persist

9. Market Research • WHO is the audience? • WHAT is their preference? • WHEN do they want to hear? • WHERE are they? • WHY are you there?

10. Be realistic in your goal setting. Don’t expect amazing results overnight!

11. Social Media Use by Non Profits 92% nonprofits use at least 1 social network - Blackbaud 61% increase in online giving ’01-’11. Avg. donation was $226 now $73. -Network for Good 33% of online donations come from email appeals while only 7% 4 out of 5 nonprofits agree that come from FB social networking is valuable to -Razoo their growth & community engagement. -Nonprofitsocialnetworksurvey.com

12. Nonprofits’ Social Media Use Blackbaud on Frogloop

13. Where the Money Is Coming From 36% Facebook 9% Email 5% Blog 4% Twitter WePay, payment processor for nonprofits

14. How to Fail at Social Media Fundraising • Don’t Have a Budget • Don’t Dedicate Staff • Don’t Have a Focus

15. Social Media Budgets Blackbaud on Frogloop

16. How do the top 1% Succeed? • Hire or assign a current staff member • Allocate Budget • Add social media to your fundraising appeals

17. Pay Attention to Mobile! • 64% of American adults now use text messaging • 9% have texted a charitable donation from their mobile phone. Pew Internet & American Life Project

18. Case Study Human Rights Campaign recruited an additional 30,000 new supporters through timely action alerts and petitions on the Care2 network ’09-’10. HRC developed an integrated multichannel marketing approach that sought to connect, engage, and convert warm recruits through telemarketing, direct mail, email and text messaging.

19. Text to Haiti, raised $30m, 14% via text • contributions were often spur-of-the-moment decisions that spread virally through friend networks. • 73% contributed via phones on same day they heard about the campaign • 76% say they often make text donations without much doing much research • 43% of these donors encouraged their friends or family members to give to the campaign as well • 56% have continued to give to more recent disaster relief efforts via mobile

20. Resources • Bethkanter.org • frogloop.com • pewinternet.org • http://nonprofitsocialnetworksurvey.com/ • http://www.slideshare.net/Care2Team/the- overachievers-guide-to-online-fundraising- 9-steps-to-kick-start-2012Ho

21. Social Media is SOCIAL It’s About Relationships with Your Donors

22. Questions

23. THANK YOU! 707.548.9823 Kerry@KerryRegoConsulting.com

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