This document summarizes a lecture about using profiles and pages on social media platforms like Facebook, Pinterest, LinkedIn, and Twitter. The lecture discusses how companies can use these platforms strategically by monitoring conversations, responding to customers, amplifying key messages, and leading discussions. It provides examples of how brands like Old Spice, Ford Escape, and Gatorade have used social media successfully. The lecture also compares Facebook and LinkedIn profiles and pages, discusses how to use Pinterest for business, and explains how companies are using Twitter strategically. The overall message is that social media allows companies to directly engage with customers and influence brand positioning if used proactively.
social media and it's impact to the society
● Introduction….
● What kinds of social media are
there?
● Social media and its uses
● Positive impact of social media
● Negative impact of social media
● Conclusion
We all know how social networking has become an integral part of our life, but in this part we have focused on whether the use of social networking is good or bad? Wanna know..have a look..thank you!!
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.
Social Media U: The Role of Social Media and your IdentityDouglas Strahler
This presentation provides individuals with an overview of how to leverage social media for their own online identity and reputation. Topics discussed include: what is social media, case studies with online identity, and LinkedIn. This was presented to the Department of Communication students at California University of Pennsylvania in March 2014.
social media and it's impact to the society
● Introduction….
● What kinds of social media are
there?
● Social media and its uses
● Positive impact of social media
● Negative impact of social media
● Conclusion
We all know how social networking has become an integral part of our life, but in this part we have focused on whether the use of social networking is good or bad? Wanna know..have a look..thank you!!
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.
Social Media U: The Role of Social Media and your IdentityDouglas Strahler
This presentation provides individuals with an overview of how to leverage social media for their own online identity and reputation. Topics discussed include: what is social media, case studies with online identity, and LinkedIn. This was presented to the Department of Communication students at California University of Pennsylvania in March 2014.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.
The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09Karl Kasca
The Importance of Ethics in Social Media in Marketing and Advertising was a presentation given to Mark Stern's Ethics in Marketing & Advertising class at UCLA Extension on March 10, 2009. This presentation shows why it's important to be ethical when using Social Media and Social Networking. The necessity of using disclosure, transparency, authenticity, and trust for those marketing on the web is emphasized. A variety of social media and social networking examples are shown.
Blog posts on AttractMoreVisitorsblog.com:
1) The Importance of Ethics in Social Media in Marketing and Advertising blog post: http://snipurl.com/hmyvo .
2) How to Use a Slideshare Presentation to get Top Ranking in Google search - Case Study:
http://snipurl.com/ggw03 .
The Future of Curated Content - Contextual Machine Learning w/ ThoughtlyChase Perkins
In order to systematize the identification of quality and relevant content at scale, we created a system that from the beginning looks at the substance of content so that a wider breadth of content is considered.
IntelliButler is a new breed of content recommender and scheduling mechanism. It is powered by a contextual machine learning natural language processor.
Thoughtly is launching IntelliButler at TechCrunch Disrupt SF 2014.
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Coalitions are getting started with social media and looking to ways to measure it. This workshop is a basic introduction to social media listening, google analytics and ways to measure engagement and relationships. Workshop co-presented by Sue Stine and LaDonna Coy, CADCA Forum 2010, Washington, D.C.
A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013
This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.
The Importance Of Ethics In Social Media In Marketing&Advertising 03 10 09Karl Kasca
The Importance of Ethics in Social Media in Marketing and Advertising was a presentation given to Mark Stern's Ethics in Marketing & Advertising class at UCLA Extension on March 10, 2009. This presentation shows why it's important to be ethical when using Social Media and Social Networking. The necessity of using disclosure, transparency, authenticity, and trust for those marketing on the web is emphasized. A variety of social media and social networking examples are shown.
Blog posts on AttractMoreVisitorsblog.com:
1) The Importance of Ethics in Social Media in Marketing and Advertising blog post: http://snipurl.com/hmyvo .
2) How to Use a Slideshare Presentation to get Top Ranking in Google search - Case Study:
http://snipurl.com/ggw03 .
The Future of Curated Content - Contextual Machine Learning w/ ThoughtlyChase Perkins
In order to systematize the identification of quality and relevant content at scale, we created a system that from the beginning looks at the substance of content so that a wider breadth of content is considered.
IntelliButler is a new breed of content recommender and scheduling mechanism. It is powered by a contextual machine learning natural language processor.
Thoughtly is launching IntelliButler at TechCrunch Disrupt SF 2014.
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Coalitions are getting started with social media and looking to ways to measure it. This workshop is a basic introduction to social media listening, google analytics and ways to measure engagement and relationships. Workshop co-presented by Sue Stine and LaDonna Coy, CADCA Forum 2010, Washington, D.C.
A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013
This presentation is about starting a social media campaign and platforms for your crowd funding and start up businesses. Many Kickstarter, IndieGoGo, Go Fund Me campaigns need social media to survive. Here's how to use Facebook and Twitter to make the money and keep moving!
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
How to Sell Sheep in Kuwait and Instagram, Twitter, and Microsharing PlatformsSusan Chesley Fant
This presentation focuses on the many uses of quick sharing social media such as Twitter and Instagram. The class utilizes many examples include Kuwaiti entrepreneurs utilizing Instagram, the Southern Ground Music and Food Fest Nashville, and Already Furnished's efforts to utilize the quick sharing platforms in social media to increase followers
An introductory presentation for classes and other interested stakeholders to help increase understanding of digital and social media marketing and the study of these topics at the University of Alabama's Masters of Marketing Science Program with the class, MKT597 Digital and Social Media Marketing.
History of social media from 1970 to present day. Includes information about Robert Metcalfe and the invention of ethernet, innovation and technology adoption cycles, social media interaction, Steve Wozniak, Google, The Huffington Post, Steve Jobs, and an introduction to Internet.org (If anyone is involved with internet.org and sees this post, please email me at susanchesley@gmail.com as I'm very interested in learning more about this initiative.) Slides also include excellent Saved by the Bell Zack Morris 90s cell phone references.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
World Future Society: Foresight Careers: A Guide to Doing Strategic ForesightSusan Chesley Fant
Professional foresight is on the rise. More people are being paid to create, predict, and manage the future in more exciting ways around the world today than ever before. Through the Foresight Education and Research Network (FERN), a professional network working to improve global foresight education, training, and careers, we have just written a careers guide for foresight professionals.
The Foresight Guide is the first-ever guide focused on advancing the careers of foresight professional, those who are paid, at least in part, to help others look to and analyze the future. This includes all those who have degrees from one of the twenty-two MS and PhD programs in foresight around the world, those who have taken foresight classes in the university, those who have taken a foresight certificate program, and those who are self-taught, and are seeking greater success as a foresight professional.
The presentation also focuses on FERN - how we connect individuals online and through social media to keep awareness of opportunities and educational resources in the community.
For more information, see our website: www.fernweb.org
Introduction to the Course: Digital & Social Media MarketingSusan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on the "Millennial Generation" actually being the "Tech Generation" this course strives to help push forward students in their social media understanding in both theory and application. A video from Stanford University's E Corner is also utilized to describe the social web.
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
This presentation written for the University of Alabama Faculty Resource Center reviews how professors can utilize Social Media in college classes. Reviews include the Pearson 2013 Survey of Social Media in Higher Education, Twitter, Facebook, Pinterest, Levo League, Lean In, Daily Muse, Google+, Slideshare, LinkedIn, Prezi, iTunesU, Harvard Business School Working Knowledge and Stanford ECorner
An interactive presentation on social network theory and analysis. Content includes information on tie formation and social capital. Network relations are explained by using the example of The A Team. Granovetter's Strength of Weak Ties Theory (1973) is also covered and weak ties and strong ties are explained. Appropriate application of social network theory to individuals understanding how to best take advantage of social networking platforms to find jobs as well as companies taking advantage of social media platforms to find followers are introduced.
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Fashion 2.0. exploring current social media trends from fashion business pers...Sanna Ketonen-Oksi
With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
Similar to Pages and profiles facebook and pinterest (20)
1. Lecture: Profiles and Pages -
Facebook, Pinterest, LinkedIn, Twitter
By: Susan Fant
www.susanfant.com / www.castlesandsllc.com
These Slides are for Educational Purposes Only
The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2014
2. Let’s Review:
Remember:
Susan says social media
is all about
responding with
proactivity and
foreseeing potential
customer behavior and
decision making
patterns (consumer
behavior = purchasing
decisions).
3. Why Social Media Strategy Matters
• When not paying attention, companies run the
risk of the following:
– Aiming at the wrong targets
– Wasting time & money
– Failing to harness potential power
– (Alienating potential & current customers)
• Social Media’s Core Functions
– Monitor -- Respond
– Amplify -- Lead
5. Social Media is Confusing
• “Nebulous” nature
• ROI Measurement
• Online 24/7 (weekends do count now)
Big Questions:
– Where and how do companies influence
conversations?
– What are “real” reviews, “paid” reviews, & “fake”
reviews?
6. Gatorade Mission Control @ Pepsi Co.
Photo: Fast Company
Monitors include visualization of
tweets that are relevant to
Gatorade: brand, competitors,
athletes, sports nutrition and
sentiment analysis of blogs.
Reported an increased engagement
by 250% and reduced exit rate from
25% to 9%.
Uses Facebook to engage customers
and answer questions. Creates cover
photos for fans’ profiles.
Other social media command
centers: Cisco, National Australia
Bank, Clemson University, Dell
Computers, American Red Cross.
The Pioneer of Social Command Centers
8. Brand Positioning
• Interactions with
customers directly
changes brand
positioning
• Example: Ford Escape
& New Girl
- “Winston’s new car is
a Ford Escape he has
nicknamed the
“Foscapé”
- “Escape My Life”
video campaign
9. Testing a Campaign
• Creating hypotheses & benchmarks makes social
media analysis more tangible to stakeholders.
• Testing campaigns with a variable factor (in the
McKinsey example, different levels of funding
money) can help prove the worth of a campaign.
• Finding the key metric you want to increase, ex.
creating “buzz”, increase search traffic, or
negating negative word of mouth defines an
actionable and measurable goal.
10. Example: Old Spice Guy
(2010 Emmy Winner + Super Bowl)
Firm: Wieden + Kennedy
Goal: boost brand
awareness by driving Web
traffic to content about
existing products and
services
Result: millions of hits
across all platforms (now
46 million just on this
video), and year-on-year
sales for the company’s
products jumped by 27
percent within six months
11. McKinsey Conclusion
• Creating a bond between the company and
the consumer is the endgame.
• Social media is a mega phone and can amplify
every message sent out on a global scale.
• Participation is key to a two-way relationship.
• Social Media can touch consumers at every
stage and be a part of everyday life, or not.
12. Facebook Profiles & Pages
Class goal = To take you from personal
social media use to professional social
media use.
This means:
Yes, you can still have a personal
Facebook page, it doesn’t have to be a
resume, it can still be your space.
Just lock it down.
We’ll be managing a class page, and
effectively creating buzz about ourselves.
Soon, you’ll be managing pages for
companies – your own company, someone
else’s company or organization.
13. Social Networks = Social Places
• Our perception of the Web is spatial:
– “cyberspace”, Web “sites”, “home” page
• Your connections are your social network, the
sites are not your social network.
• People prefer to keep their networks separate.
There is a difference in the spaces and who is
there, why they are interacting, and how they
interact with you.
Source: Panayotis Vryonis http://medium.com/how-to-use-the-internet/e74ca8d8c3cb
16. Facebook
• Launched Feb. 2004
• Founded by Mark
Zuckerberg with his
college roommates
• 1.06 billion monthly
active users (MAU) as
of December 31,
2012
Source: CNet News
18. 20 Best Company Facebook Pages
Inc. Magazine
The Top Facebook Pages:
• Steve Spangler Science
• Bare Essentials
• Bonobos
• Brendan's Irish Pub
• Burt's Bees
• Candles Off Main
• Clarisonic
• Community Coffee
• eCycler
• Fresh Brothers
• Johnny Cupcakes
• Mabel’s Labels
• Old Spice
• Red Mango
• Skullcandy
• SmartPak
• Stella & Dot
• Threadless
• Tiny Prints
• Zappos
Source: Inc. Magazine
19. What’s the Point?
• Who is the target audience?
• What are these pages trying to accomplish?
• When is content being posted?
• Where are they posting it (newsfeed, about,
timeline, apps in Facebook)?
• Why are they posting this type of content?
• How are they interacting with consumers?
20. Pinterest
“[Pinterest is] Some buzzy new social media site that I keep hearing about
but don’t have time to figure out.”
Source: Forbes Magazine, TechCrunch, Hitwise Data
Image: InkHouse
Social image bookmarking system
Founded by Ben Silbermann, Paul
Sciarra, & Evan Sharp
December 2011: Pinterest becomes
1 of the top 10 largest social
networking services, 11 million total
visits per week. Drove more referral
traffic to retailers than LinkedIn,
YouTube, and Google+
Businesses can have a “virtual
storefront” page
22. How I Use Pinterest
Right now, through
Castle Sands, I
create boards to
share with other
Pinterest users.
- Gains new
interest and
leads for my
clients.
- If someone
repins or likes
an image, I
know it is a
favorable image
that I will use
with other
media.
23. Pinterest for Business
Nordstrom’s Pinterest
Page
4.5 Million followers
as of 8/26/13
“Shoe Lust” 332 pins
(8/26/13) of shoes
that can be bought
on the website,
images from blogging
community, and
quotes about shoes
that get re-pinned
and linked back to
Nordstrom by
followers.
24. Our Pinterest Page
My Prediction:
Pinterest to gather
info for university
classes will be on the
rise, very soon.
Our goal: Add all the
students to the
Pinterest page to get
you actively pinning
to the board to use
as a resource now
and when the class is
over.
Connect others on
the social web to our
class and to our
interests.