The document discusses the role of social media in driving social change, outlining various platforms and tools that can be utilized for effective communication. It emphasizes a multi-channel approach to reach diverse audiences and connect with them through tailored messaging. The importance of storytelling and the influence of blogs, particularly in regions with limited internet access, is also highlighted.

1. SOCIAL MEDIA > SOCIAL CHANGE Janet Fouts – Social Media Coach

2. Where do you start?

3. Options Blogging Micro-blogging/Twitter Video Facebook Linkedin SMS Geolocation Social Bookmarking

4. Which platforms are best? It doesn’t matter where they hear your message, as long as they hear your message A multi-channel approach will be more effective Find out where they hang out Take your message to the people

5. Who do you want to know? Volunteers? Activists? Evangelists? Opposition? Financial support? Press? Foundations?

6. Probably not the best route

7. What networks do they use?

8. Find the connections

9. Listening tools Free tools SM2 (freemium) Social Mention Lazyfeed Google Blog Search Twitter Search Twilert Nutshell Mail Paid tools Radian6 Biz360 Buzzlogic Scout Labs Trackur SM2

10. Listening Dashboards

11. Lazyfeed

12. Listen, engage, repeat

13. Connect

14. How do you connect? That depends! What’s the issue Time sensitive Global or local Visually compelling Legal considerationbs Language barriers

15. Capabilities of your team Good story tellers Photographers, videographers, musicians Fundraisers Natural networkers Organizers Connecters Writers/journalists

16. Free or low-cost support Nten Tech Soup Citizen Effect DigiActive Creative Activists Toolkit Now Public

17. Video YouTube Scribe Video Center Vimeo Blip-tv Viddler Ustream Is it the right format for the story?

18. Personal appeals

19. Share information

20. I Love Mountains I love Mountains Turning haters into evangelists Videos, images, Google maps Website is the hob Social sharing Empower people to speak on their own behalf

21. Blogging

22. Blogging

23. Google Maps

24. Google Maps

25. Kenya Kenyan Blogs Webring (now KenyaUnlimited) founded in 2004 Kenyan radio stations read blog posts on the air. 95% of the population didn’t have internet access but the bloggers still had tremendous influence

26. Get the message out “ the people formerly known as the audience [who] were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all . . . . “­Jay Rosen

27. Text Messaging Haiti Telethon G20 Summit 2007-8 election in Kenya Independent media center Mobile active

28. Mobile Active

29. Law enforcement

30. Twitter EVERYBODY can have a voice Twitter Vote Report -2008 election fraud San Diego Fires 2008 Olympic Torch in San Francisco DigiActive Guide to Twitter for Activism

31. Olympic Torch

32. Olympic Torch

33. Don’t be fooled by Farmville

34. Causes app

35. Crowd-sourced grants

36. Local Community

37. (Poof) You don’t own Facebook Profiles deleted when flagged Arbitrary guidelines Privacy issues

38. Flickr

39. Location based apps

40. Slideshare Red Cross Training Thought leaders Share fundraising pitches Calls to action Creative Activists toolkit

41. Zapatistas

42. Crowdsourcing

43. Privacy Personal privacy You are responsible for your network’s safety Security of co-workers and buildings Opposition Law enforcement Media Electronic Frontier Foundation dotRights

44. Your dotRights

45. Support for Nonprofits Training Collaboration Seminars and workshops Software Hardware Mentoring

46. Nten

47. Techsoup

48. Social Edge

49. Resources JanetFouts.com/spin [email_address] JanetFouts.com SocialMediaCoachingCenter.com Twitter- @Jfouts Linkedin - JanetFouts 408.216.7423