Packaging serves two main categories - consumer packaging which is designed for market appeal, convenience, and product protection from elements. Logistical packaging is critical for distribution and prevents damage during storage, transportation, and bulk handling. Packaging represents 5-30% of product value and is an important marketing and distribution element. Common unitization methods include containers, pallets, and slip sheets to group large numbers of products into convenient packs. Common packaging materials are corrugated fiberboard, steel, plastics, and wood.

1. • Packaging is a marketing tool and is related to the
performance of marketing function.
• Packaging forms the important cost element of the
•
CONSUMER VS .
• GOODS AND REPRESENTS 5-30% OF THE VALUE OF THE
GOODS DEPENDING ON THE PRODUCT TYPE.
• PACKAGING CAN BE DIVIDED INTO
TWO CATEGORIES,THAT IS CONSUMER AND
..
.
. 1
Consumer or product packaging is basically done for
convenience, market appeal and protecting the product
from the effect of natural elements.
However, logistical or industrial packaging is a very
critical element in the physical distribution process.
. .

2. Packaging can be divided into two categories, that is
consumer and ..
Product packaging is designed to meet marketing
objectives.
But, . is designed while keeping in view the
distribution objectives.
Primary purpose of . is to prevent damage to the
product during storage,
transportation and handling, when it is moved in
bulk quantities for distribution in the market.
CONSUMER VS .
. 2
. .

3. The most common method of unitization is the use of
containers.
•
•
•
Containers
Pallets
Slip-sheet
PACKAGING AS
UNITIZATION
.
. 3
. .
The process of grouping large number of products
in convenient packs is called unitization.

4. Containers
• The most commonly used. Container may refer to: Items
used to contain, store, and transport products, such as:
Carton, Bottle, Can etc.
PACKAGING AS
UNITIZATION
.
. 4
. .

5. Pallets
• A pallet sometimes called a skid, is a flat transport
structure that supports goods in a stable fashion while
being lifted by a forklift, pallet jack, front loader or other.
PACKAGING AS
UNITIZATION
.
. 5
. .

6. Slip-Sheet
• Slip sheets are thin pallet-sized sheets made of plastic,
heavy laminated kraft paperboard, or corrugated
fiberboard used in commercial shipping
PACKAGING AS
UNITIZATION
.
. 6
. .

7. For . variety of materials are in use. However the
most common are :
•
•
•
•
Corrugated Fiberboard
Steels
Plastics
Wood
PACKAGING
MATERIAL
.
. 7
. .