Packaging has three levels: primary, secondary, and shipping. The functions of packaging are protection from damage and contamination, convenience for customers and retailers, and cost effectiveness. Factors contributing to more marketing-focused packaging include self-service shopping, consumer affluence, company/brand image, and opportunities for innovation with new materials and features. Developing effective packaging requires decisions that achieve objectives like identifying the brand, providing information, facilitating transport and storage, and aiding consumption.

1. Packaging

2. We define packaging as all the activities of designing & producing the contains for a product packages might include three levels of material .

3. 1 Primary package 2 Secondary package 3 Shipping package

4. Function of packaging Protection – From breakage, climate condition, contamination, absorption, loss of liquids, pilferage. Convenience - to use for customer and channel members, to stock , to save self space to retain looks during shelf life to be easy to dispose of (in internal market) Cost effective – packaging cost % product cost, cost consist of ;package cost in inward delivering to factory storage and handling of empty package filling cost .

5. Various factors have contributed to the growing use of packaging as a marketing tool : 1 Self service – an increasing number of products are sold on a self-service basis . The effective package must perform many of the sales tasks : attract attention , describe to product`s features, create consumer confidence, and make a favourable overall impression. Example :- the book publishing industry , where customers often quite literally choose a book by its cover .

6. 2 consumer affluence- rising consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability, and prestige of better packages . company and brand image --- packages contribute to instant recognition of the company or brand . Innovation opportunity --- innovative packaging can bring large benefits to consumers and profits to producers. Companies are incorporating unique materials and features such as resalable spouts and openings .

7. Developing an effective package requires a number of decisions. From the perspective of both the firm and consumers , packaging must achieve a number of objectives . 1 identify the brand, 2 convey descriptive and persuasive information, 3 facilitate product transportation and protection , 4 assist at-home storage, and 5 aid product consumption .