Packaging has three levels: primary, secondary, and shipping. The functions of packaging are protection from damage and contamination, convenience for customers and retailers, and cost effectiveness. Factors contributing to more marketing-focused packaging include self-service shopping, consumer affluence, company/brand image, and opportunities for innovation with new materials and features. Developing effective packaging requires decisions that achieve objectives like identifying the brand, providing information, facilitating transport and storage, and aiding consumption.

1. Packaging

2. We define packaging as all the activities of designing & producing the contains for a product packages might include three levels of material .

3. 1 Primary package 2 Secondary package 3 Shipping package