Packaging serves several important purposes such as protecting products, providing information to consumers, and promoting products. There are three main types of packaging: primary, secondary, and tertiary. Primary packaging directly contains the product, secondary packaging groups primary packages, and tertiary packaging is for bulk transportation and storage. Packaging materials include glass, metals, plastics, rubbers, fibers, and films. Symbols are often used on packages to indicate information about proper handling and use.

1. PACKAGINGBY
VISHAL KUMAR
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2. PACKAGING
 Packaging is the science, art, and technology of
enclosing or protecting products for distribution, storage,
sale, and use.
 Packaging also refers to the process of design,
evaluation, and production of packages.
 Packaging may also be defined as the collection of
different components (e.g. bottle, cartons, closure, cap,
ampoule, blister)
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3. TYPES OF PACKAGING
 Primary packaging
 Secondary packaging
 Tertiary packaging
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4. TYPES OF PACKAGING
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Primary packaging is the term used to designate the layer
of packaging in immediate contact with the product; in other words,
it is the first packaging layer in which the product is contained.

5. Secondary packaging is outside the primary packaging –
perhaps used to group primary packages together.
Example: Paper and boards, Cartons ,Corrugated fibers ,Box
manufacture)
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6. Tertiary packaging is used for bulk handling , warehouse
storage and transport shipping. The most common form is a
palletized unit load that packs tightly into containers.
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7. USES OF PACKAGING:
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•Physical protection: It protects from, among other things,
mechanical shock, vibration, electrostatic discharge,
compression, temperature, etc.
•Information transmission: Packages and labels communicate
how to use, transport, recycle, or dispose of the package or
product. With pharmaceuticals, food, medical, and chemical
products, some types of information are required by
governments.
•Marketing: The packaging and labels can be used by
marketers to encourage potential buyers to purchase the
product.

8. • Convenience: Packages can have features that add
convenience in distribution, handling, stacking, display,
sale, opening, re-closing, use, dispensing, reuse,
recycling, and ease of disposal.
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• Barrier protection: A barrier from oxygen, water vapor,
dust, etc., is often required. Permeation is a critical factor
in design. Some packages contain desiccants or oxygen
absorbency to help extend shelf life. Keeping the contents
clean, fresh, sterile and safe for the intended shelf life is a
primary function.

9. •Security: Packaging can play an important role in reducing
the security risks of shipment. Packages can be made with
improved tamper resistance to deter tampering and also can
have tamper-evident features to help indicate tampering.
Packages can be engineered to help reduce the risks of
package pilferage.
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10. TYPES OF PACKAGING
MATERIAL
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I) Glass
II) Metals
III) Rubbers
IV) Plastics
V) Fibrous material
VI) Films, Foils and laminates

11. SYMBOLS USED ON
PACKAGES AND LABELS
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Many types of symbols for package labeling are nationally and
internationally standardized. For product certifications,
trademarks, proof of purchase, etc. identification code .
Fragile This way up Keep away from sunlight Keep away from water

12. IMPORTANCE OF PACKING
(i) Product Identification:
Packaging serves as an identification of the product. A product is
packed in special sized, coloured and shaped container for keeping
its difference from the products of competitors. For example, the
yellow and black coloured pack of KODAK ROLL tells itself of its
producer.
(ii) Product Protection:
The main function of packaging is to provide protection to the
product from dirt, insects, dampness and breakage. For example, the
products like biscuit, jam, chips, etc., need to be protected from
environmental contact. That is why they are tightly packed.10/15/201
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13. (iv)Product Promotion:
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Packaging simplifies the work of sales promotion. Packing
material in the house reminds the consumers constantly about
the product. In this way, the packaging performs the role of a
passive salesman. Consequently, it increases the sales.
(iii) Convenience:
Packaging provides convenience in the carriage of the
product from one place to another, in stocking and in
consuming. For example, the new pet bottles of COKE
makes the carriage and stocking easier. Similarly, the pack
of FROOTI provides convenience in its consumption.

14. Conclusion
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15. References
 Book
Marketing Management By Philip Kotler.
 www.google.com
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