2. Kerrang!
Age
The age range for Kerrang! magazine is 15 – 24, with the average age being 22. This is quite a large age range which
shows that the magazine is suitable to a wide audience and caters to many people. This means that most of their
readers are either students or just beginning to work so they may not have as much money as other age brackets
would.
Gender
The gender ratio for Kerrang! magazine is 54.7% male, 45.3% female. They have a slightly larger male
audience, however, the percentages are nearly even though which means that it caters to both the male and female
audience.
ABC stats
The social grade for Kerrang! magazine is 52% ABC1; however, this is almost even so it also includes a large amount of
people in the C2DE bracket. As it is nearly even, we can assume that the general social grade is B-C2 as this would
include most people in the age range of the magazine.
Reader profile
Jim, 22, lives and breathes rock music: it informs his choice of friends, his hobbies, leisure time, attitudes, fashion
sense and lifestyle.
Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute
he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about
music, attending gigs or playing instruments and dreaming about rock stardom.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer
group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the
brands he trusts. The way he looks and the clothes he wears is integral to communicating “his identity” to the world.
3. NME
Reader profile
Age
The age range for NME magazine is 16 – 25 with the
average age being 23. As this is a large range of
ages, it allows the magazine to appeal to a wider
audience and increase the amount of people that
they can sell to. It also means that a large majority of
their readers would be students or newly employed
so they would not have as much disposable income
as other age ranges would.
Gender
The gender ratio for NME magazine is 66% male and
34% female. This shows us that NME magazine is
targeted towards a more masculine audience
however, there is a female audience as well which
shows that it is suitable for both the male and female
audience.
ABC stats
The social grade for NME magazine is 65% ABC1 but
we can assume that it is between B-C2 as this would
encompass more of the people in the age range for
the magazine.
4. Age
The age range for Classic Rock magazine is 35 – 45. This
age range is much higher than Kerrang! and NME which
shows that it’s content will be different compared to
other magazines which are focused on this genre. This
age range will be further in their career paths and will
have more disposable income compared to other age
ranges. It will also include different bands to relate to
the bands which were more popular when they were
younger, whilst still including more recent artists as
well.
Gender
The target gender for Classic Rock magazine is male.
This shows us that the magazine will have a much more
masculine feel to it with the images being used, what
the articles will include, the type of adverts included,
and which bands will be featured in the magazine,
without many – if any – features to cater to the female
audience.
ABC stats
The social grade for Classic Rock magazine is B-C2.
However, with the age range which has been specified,
it would be more likely to head towards the ABC1
category instead. This means that the audience would
have a lot more disposable income than those who
were students or just starting work so the magazine
price is higher and they will be able to include adverts
with more expensive items included.
Classic Rock
Reader profile
5. Survey Monkey results
This question gave me an idea as to what my target audience will be. Nearly 80% of the people who took
the questionnaire were between 16 and 24 with only 20% being over 25. Through this I have found out
that my magazine should be targeted at 16-24 year olds as that is the age of most of my results. Even
though 21% were over 25, it is still very close to the age range of my target audience so it should still
appeal to them.
6. This question showed me which gender my magazine should be targeted at. As 86% of
the results were female, my target audience for the magazine will be the female
audience however, I will try to include the male audience as well. I will try to appeal to
both the male and female audience by using non-gender specific colours or images as
this will allow me to sell to a wider audience.
7. This question allowed me to see what type of price range I should have for my
magazine. There was a 50/50 split for £1-£3 and £3.50-£5. This shows that my
magazine should be between £3-£3.50 as that is where both of the results
cross over so people will be more willing to pay this amount. It is also a
relatively cheap price for the magazine which would be easily affordable for
many different people – especially as my audience are 16-24 and generally
students.
8. This question showed me what genre of music I should base my magazine on. 64% of
the results were the rock pop genre while only 7% was classic rock. This means that my
magazine will be based on the rock pop genre of music rather than any other genre. As
it was the most popular of the three choices, it shows that that is what most people are
interested in so my magazine will appeal to a wider audience than if I chose one of the
other genres.
9. This question let me see what the audience would like to have
included in magazines. 79% said exclusive interviews, 57% said
festival/concert coverage and 36% said free gifts. These were the
highest results out of all the options so these will be the three main
things that I included in my magazine. They are also more likely to
make people notice the magazine as it is what people want to find in
a magazine.
10. This question has allowed me to see which social networking sites
people use most. By doing this I can see whether I should include
options to like/join a page on a social networking site which is popular.
93% of the people use Facebook, 79% use YouTube and 64% said
Twitter. This means that I will include these three social networking
sites in my magazine as they are the ones which will reach the largest
audience.
11. This question showed me what the main occupation the readers of my
magazine would be. Most of the participants were students (71%) which
shows me that they will not have as much disposable income, this means
that they may not have as much disposable income as other people so my
magazine should be cheap enough for them to easily buy.
12. This question let me see whether people would subscribe to a magazine. 86% said
that they would subscribe or have subscribed to a magazine. This means that I will
include subscription information somewhere in my magazine.
13. This question showed me which colour scheme I should use for my magazine.
50% said that they prefer dark colours compared to pastel (36%) and bright
colours (14%) which means that the main colours I will try to incorporate into
my magazine will be darker colours like red, black and grey.
