Unit 30 - LO1

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P1 and P2 Evidence
Name: Jordan Bowers
Candidate Number: 4008
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Contents Section 1
Slide number Content
3 LO1 Jpeg
4 Magazine
5 Intro to Kerrang!
6-7 Advertising and readership of Kerrang!
8 Relationship between distributer, retailer
and consumer
9 Demographic categories for Kerrang!
10 Target audience
11-12 Production
13 Writers and Editors of Kerrang!
14-15 Advertising products in Kerrang!
16-18 Contact with Kerrang!
19-21 Denotations and Connotations

Contents Section 2
Slide number Content
23 Newspaper
24-25 Red top tabloid
26-27 Free sheet
28-29 Broadsheet
30 The Sun main Case study
31 Choice of images in The Sun
32 Style of language in The Sun
33 The Sun DPS
34-35 Codes and Conventions in The Sun
36 Advertising in The Sun
37-38 Media platforms for The Sun
39 Readership of The Sun
40 Website
41-42 News Values

• Kerrang! Was first published on 6 June 1981
• Bauer Media is a division of the Bauer Media Group, which is one of Europe's largest privately
owned publishing Group. The group is a worldwide media empire offering over 300 magazines
in 15 countries, as well as online, TV and radio stations.
• Bauer Media joined the Bauer Media Group in January 2008 producing specialist magazines,
radio, TV, online and digital businesses. Collectively, the Group employs over 6,400 people to
complete the different media.
• Bauer Media also has the market leading music and entertainment titles in the likes of Q,
MOJO and KERRANG! Q harnesses the music and lifestyle audience, MOJO continues its
crusade for timeless music and KERRANG! rocks its audience every week.
Pictures Sourced from:
http://www.bauermedia.co.uk/brands/kerrang#magazine_kerrang
Sourced from: http://www.bauermedia.co.uk/about
Sourced from: http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music

Readership and advertising of
Sourced from: http://www.youtube.com/user/KerrangPodcast/about
Sourced from:
https://www.facebook.com/kerrangmagazine
Kerrang! Have chosen YouTube as a media platform to promote the magazine an the website because there
is many links to Kerrang! From YouTube and also all the content in the magazine is all on YouTube so from
the videos and links you can get to Kerrang! And also YouTube as a wide target audience all over the world
for different video tastes and music tastes.
Kerrang! have chosen Facebook as a media platform to promote the magazine an the website because
there is many users on Facebook who like the magazine and like the taste of music that is in the magazine
so therefore allows the target audience to add the band members and their tours and say comments about
them. However Facebook promotes each issue of Kerrang! Every week so its kept up to date and from the
image Kerrang! Alone has 667,211 likes so it widely popular.

Advertising continued…
Sourced from: https://twitter.com/KerrangMagazine
Kerrang! have chosen Twitter as a media platform to promote the magazine an the website because there is
many users on Twitter who like the magazine and like the taste of music that is in the magazine so therefore
allows the target audience to follow the band members and their tours and tweet about them to other
followers so the band get a wider target audience. However Twitter promotes each issue of Kerrang! Every
week so its kept up to date and from the image Kerrang! Alone has 21.6K tweets, 1,933 pictures/videos and
526K followers so has a big target audience around the world.

• Distributer
Kerrang!’s distributor as well as the publisher is ‘Bauer Media Group’ which allows them to save much more time and money and
keep the magazine under their control. The company focuses to connect the audiences with exceptional content at any-time,
anywhere and however they want because they cover their own radio, television, website, print magazine and subscription which
have over 13 million people accessing it, gaining Kerrang! revenue as well as a huge audience.
• Retailer (evidence)
The retailer(s) for the Kerrang! Magazine is mainly superstores such as Sainsbury's, Tesco’s and M&S. However the magazines can
be bought in some paper shops so for the consumer to buy the magazine they can go to their local retailer in order to get the
magazine and by having the magazine based in most stores/shops they are able to buy the magazine anywhere were there is a
shop that sells the Kerrang! Magazine.
• Consumer
The consumer for the magazine of Kerrang! is mainly teenagers aged from 15-25 according to the target readership from the
Bauer Media Group. The majority of the consumers are male as most of the Kerrang! Magazines have male artists and also has
content which will be more suitable for a male point of view such as deodorant adverts, games and concert tickets. However
there are some female consumers who have a good taste in the rock genre and also they buy the magazine to get the free gifts
and posters within the magazine and maybe 1 or 2 products from an issue which are aimed at females more than males.
Relationship between distributer,
retailer and consumer
Sourced from: http://nabeelahamidpublishingunit30.wordpress.com/music-magazine-
kerrang-case-study/

Demographic categories for
Social Grade Social Status Occupation
A upper middle class higher managerial,
administrative or professional
B middle class intermediate managerial,
administrative or professional
C1 lower middle class supervisory or clerical, junior
managerial, administrative or
professional
C2 skilled working class skilled manual workers
D working class semi and unskilled manual
workers
E those at lowest level of
subsistence
state pensioners or widows (no
other earner), casual or lowest
grade workers
The Kerrang! Magazine fits into each of
the categories however from the
readership research I found out that
51% of the target readership for
Kerrang! Is from the grades A, B and
C1. This is because they have the
money to go and buy the magazine and
also there is content within the
magazine such as adverts which will
apply to that target needs. Never the
less 49% of the readership are form the
grades C2, D and E, this is because
most of the readers are attending
school/college so therefore will be into
the rock type style and the type of
music, but they buy the magazine to
get the prizes out of it and some of the
adverts which are advertised so causes
to reader to go out and buy the
product, also there are tour dates so
people who are a lower class like to go
to concerts and enjoy themselves more
than those of a higher class.

Target audience
• According to Hartley’s 7 subjectives, the target gender from the demographics are
mainly male, however the female reading is close as the target audience so
therefore the magazine is for old teenagers and young adults as 56.1% of both
genders buy the magazine more than anyone else because this is the main age at
which people of that audience listen and like the music.
• On the other hand Kerrang! magazine has the ability to inform and educate (Katz)
to the audience about the bands which therefore will appeal to young ages
because they are wanting to get the backstage information and this is why the
demographic for the magazine is 56.1% for the ages of 15-24 who bought the
magazine.
• Finally for the audience of the Kerrang! Magazine they fit into the category of
“explorers and caregivers (Maslow).

Production
• Before the production and printing of my magazine I need to produce a production schedule. This stage
will help be able to manage the production in timely fashion, so you do not miss the agreed deadline for
sending the magazine to the printers and your target distribution date which will be around the 1st
December. I need to make sure I take into consideration any mishaps which may be caused when
producing the magazine, these are the deadlines for when each story must be submitted to the editor(s),
must have enough time for proofreading, a design schedule, The printing deadline and the distribution
date.
• Create a content plan. This is explained by adding content for all pages on a flat plan, including the
front/back covers, advertising spaces and tour pages and posters. This plan helps the content of a
magazine issue be inserted and adapted to the readers likings. By making sure that the plan is confirmed
by all members of the editorial board. In many cases, this part of the process may take more time than
anticipated, so need to plan around it depending on what else needs to be done.
Source:
http://contentmarketinginstitute.
com/2011/08/6-steps-for-
producing-a-custom-magazine/

• Create a detailed plan for each story, this is because once you’ve confirmed your overall content plan, you’ll want to follow
with a detailed plan for every story you’ll be publishing. I will need to consider the content of a story so explain what will the
story address for the audience. The types are what type of article will be the best fit for the story, for example interviews,
features, news stories, infographics, etc. The next step is creating a design mock-up. This helps communicate layout details
to your authors. The mock-ups should be very simple; they provide a visual guide to help me and the designer be able to see
the layout of each story, but they aren’t necessarily the finalized designs for your spread. The instructions need to be
thought about and need to write down the length, what it should cover, etc. The last part is the authors I need to choose
who would be the best fit as the writer (or photographer, illustrator, etc.) of a story on a rock magazine. Once you have
chosen your authors, make sure to give them sensible deadlines for their submissions.
• The next stage is proofreading and editing stories. For this you need to spend time on working on the masthead name and
location this is because it is a main part of the front cover and brand identity so needs to be effective for a rock magazine.
The lead should introduce the story, attract the readers attention and also gets the reader to carry on reading. The body
needs to be checked to see if it is readable and uses pull quotes to engage the interview. The pictures need to be
appropriate and fit for purpose and the captions need to be easy to read and expressive.
• Design needs to make sure the design of every spread is logical and works with the design of the magazine as a whole. While
putting together a magazine, print every page and reduce each one to about 40 percent of its final size. Hang them on the
wall, whiteboard, etc. Check, look, compare, and make necessary changes.
• Finally the last stage is checking, therefore for a new issue to be printed you I need to take another detailed look again.
Some of the mistakes should only be minor at this stage and let the designer make any changes then the making can be
printed.
• Distribution – this is the last stage of the entire process. The printing company, having finished with the printing of the
magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then
distributed and then sold to the public.

Writers and Editors
James McMahon (Editor): James has worked as a freelance contributor for national newspapers, including The Daily Mirror, Guardian and magazines
including X Factor Magazine, Mixmag and NME. James is also an Associate Lecturer in Popular Music Journalism. James is a main editor so therefore
works on making sure that the magazine is the best it can be and proofreads the articles and changes them if they don’t make sense or aren't right.
Sam Coare: Features Editor
Kerrang!
Public Company; 11-50 employees; Media Production industry
February 2014– Present (8 months)
News Editor
Kerrang!
January 2012– February 2014 (2 years 2 months)
Deputy Production Editor, Shortlist
Shortlist Media Ltd
Privately Held; 51-200 employees; Publishing industry
March 2011– January 2012 (11 months)
Production Editor
FRONT magazine
Non-profit; 11-50 employees; Arts and Crafts industry
April 2007– March 2011 (4 years)
Jennyfer J Walker
New Music Editor
Kerrang!
October 2012– Present (2 years)London
Gigs Editor
Kerrang!
May 2011– Present (3 years 5 months)London, United Kingdom
Sub-Editor
Freelance
August 2009– May 2011 (1 year 10 months)London
Working as a freelance sub-editor at Closer, Fabulous, Kerrang! and others.
Sourced from:
http://www.bauermedia.co.uk/brands/kerran
g#magazine_kerrang
Sourced from: http://uk.linkedin.com/pub/jennyfer-
j-walker/33/a65/633
Sourced from:
http://uk.linkedin.com/pub/sam-
coare/22/a90/899
Sam Coare is the features editor and for this he needs to check
and proofread the articles as well as James McMahon, but what
he does is that he makes the puff promotions, the article link
logos and brand identity so the readers can see the website of
the magazine.
Jennyfer is the Kerrang! Music editor and her job is to see the top
tracks and the most trending bands of rock that week so that the
magazine can cover the content from the bands.

Advertising products in
The posters are being advertised on the front cover of the Kerrang! Magazine
which convey that the content within the magazine are about the posters on the
front page therefore people who like those bands will be forced to take a look
inside the magazine, however there are 5 of them which suggests that the
information will be related to most of the posters.
The posters are being advertised on the front cover of the Kerrang!
But also being advertised is that there are free stickers within the
magazine to do with the posters. So therefore people who like
those bands will be engaged to take a look inside the magazine to
retrieve those posters and stickers.
Sourced from:
http://nabeelahamidpublishingunit30.wordpre
ss.com/music-magazine-kerrang-case-study/Sourced from:
http://board.muse.mu/showthre
ad.php?t=87762

Advertising products continued…
Tickets are being advertised on the front cover of the Kerrang! magazine so in order to
win them the target audience will have to look through the magazine and see what they
have to do to win them. So therefore people who like the band (in this case foo fighters)
will be tempted to take read inside the magazine to retrieve those tickets.
Sourced from:
http://www.pocketma
gs.com/viewmagazine
.aspx?catid=1037&cat
egory=Music&subcati
d=230&subcategory=R
ock&title=Kerrang&titl
eid=2002&issueid=867
65&issuename=30th+
August+2014
Puff/Promotion

Why advertise in
From emailed PDF

Contact with
The email I sent to Kerrang!
The response from Kerrang!
magazine

Denotations and ConnotationsMasthead - The denotation of
the masthead on the front
cover is Kerrang!. The verbal
code Kerrang! Connotes the
real meaning of rock, the
Letters are in solid bold fonts
with eye catching colours. The
Font however contains like
that of smashed glass which
connotes the fact that rock
will break things.
Strapline- The denotation of
the strapline is ‘Inside Rock’s
biggest cult’. This connotes
the fact that this is the main
story of the issue of Kerrang!
And connotes how big
Weezer actually is.
Cover line- The denotation of
the cover line is ‘Will you
forgive them?’. This connotes
the fact that something has
been released or something
has happened to the band.
Main image - The denotation
of the image is a man with his
hands together as a medium
close-up. This connotes the
fact that the main story is
going to follow the image and
contain what the image is
trying to promote.
Main story – The denotation
of the main story is Weezer
which is in a big slim font
with fiery colours in the likes
of red and orange contrasts.
This connotes the fact that
the story is going to be about
something hot with fire.
Puff promotion- The
denotation of this is ‘Win
free Vans for a year’. The
connotation of this is to get
the target audience to read
the magazine and try to win
the competition as the
viewers of the magazine are
into Vans.

Masthead - The denotation
of the masthead on the front
cover is Kerrang!. The verbal
code Kerrang! Connotes the
real meaning of rock, the
Letters are in solid bold fonts
with eye catching colours.
The Font however contains
like that of smashed glass
which connotes the fact that
rock will break things.
Main image - The denotation of
the image is a band vocalist
with his hands holding up his
collar whilst screaming as a
medium close-up. This connotes
the fact that the main story is
going to follow the image and
contain what the image is trying
to promote.
Main story – The denotation of
the main story is Black Veil
Brides which is in a big bold font
with bright colours in the likes of
yellow which contrasts the black.
This connotes the fact that the
story is going to be about
something that is bright trying to
appear through the darkness.
Cover line- The denotation of
the cover line is ‘Things are
darker this time around…’. This
connotes the fact that
something has been released or
Black Veil Brides are coming
back for revenge and take over.
Strapline- The denotation of the
strapline is ‘There back. This time
they want your soul’. This connotes
the fact that this is the main story of
the issue of Kerrang! And connotes
what Black Veil Brides are going to do
on their return.
Background – The backgrounds
denotation is black and grey. The
connotations of this are that it
links in with the main story and the
main story strapline. The
connotation are that the story
wont always be happy and rock is a
dark place to be around.

Drop capital- The denotation of the
stand first is ‘O’. The connotation of
having a Standfirst at the beginning
of and interview/article is to get the
reader to get instantly motivated
i9nto the article so therefore will
want to read on.
Standfirst- The denotation
of the stand first ‘For the
past two years…’. The
connotation of a standfirst
is to introduce what the
article is about and makes
sure its expressive so the
reader will want to read
on.
Abbreviated quote- The denotation
of this is ‘ Rock has distanced…’.
The connotation of a quote is to
give part of the main a little idea as
to what is going to be imbedded in
the article.
Main image - The
denotation of the image is
a band vocalist with his
hand leaning on a wall as a
medium shot. This
connotes the fact that the
main article is going to
follow the image and
contain what the image is
trying to promote.
Headline – the denotation for the headline for this
article is “the resurrection of rock”. This connotes that
rock as been reborn into a new band as it states with
the brand identity and also connotes that rock will
never die it will carry on through each year. At this
point Black Veil Brides are bringing it back to life from
this article.

Red Top Tabloid
(The Sun)
• The Sun is the red-top tabloid newspaper, with big, bold white letters on a bright red background for contrast. The Sun
newspaper was founded in 1964. It’s the United Kingdom’s biggest-selling newspaper, with sales of over 2 and a half million
papers daily.
• The paper is published by News Group Newspapers, a small company of Rupert Murdoch’s News International, from a
compound in Wapping which they notoriously moved to in 1986 after months of clandestine preparations during which
relations with the print unions broke down completely.
• The Sun was originally launched as a left-of-centre broadsheet, it switched to tabloid format upon Murdoch’s takeover of the
paper in 1969, and moved to the political right during the course of the 1970s, providing strong support to Margaret
Thatcher’s conservatives throughout her leadership of that party and also to John Major in the 1992 election. It shifted its
support to Labour for the general elections in 1997, 2001 and 2005 then shifted back again in September 2009
• The Sun’s political content is pretty superficial. Much more of the paper is taken up with celebrity gossip, sport, bizarre news
stories, and games of chance like the National Lottery and its own Sun Bingo service.
Sourced from: http://www.britishpapers.co.uk/redtops/the-sun/?zsid=126211f7aac6d55

Masthead –
The denotation of the
masthead is ‘The Sun’. The
connotations of ‘The Sun’ are
that its the hottest newspaper
on sale, and that it is the
biggest star so therefore
contains the biggest stars in the
paper whether its actors,
singers etc. The colour red
connotes the fact that as this is
a most sold paper then the red
can represent love and also
conflict between some main
stories or secondary leads.
Main image-
The denotation of the main image is
‘harry Redknapp’. The connotations
of this is that the article is going to be
about him and also what type of
mood the article will create due to
Harry’s expression.
Display advert-The
denotation of the display
advert is ‘Free £1 bet’. The
connotations of this is that it
gets people to read the
paper to get the voucher and
get the free bet.
Lead story-The
denotation of this verbal
code is ‘I'm not topping
myself’. The connotations of
a white, bold font on a black
background proves its
importance and wants you
to read through the paper to
get to that article.
The copy-
The denotation of this is ‘Axed spurs boss “to bounce back”’. The
connotation of a copy is to engage the reader slightly as to what
will be contained in the article forcing the reader to read through
and get to that article.
Secondary lead-
The denotation if this is
‘Towie pic that sparked a
Twitter troll frenzy’. The
secondary lead connotes a
sub story which isn’t the
main article but is nearly as
important. And wants you
to read the paper to read
both articles of the sub
story and the main article.
Price- The denotation of the price is ‘30p’.
This connotes that the issue is cheap and
will be one of the cheapest papers in the
store. And anyone can afford it.

Free sheet
(Metro)
• Metro is a popular, published paper that is free of charge. The paper was launched in March 1999 as a free, colourful
newspaper for morning consumers.
• At first it was only available in London, but now consumers in 50 UK cities can pick up a free copy of Metro as they travel to
work in the morning. Every weekday morning some of 1.3 million copies are distributed across the UK making Metro the
world’s largest free newspaper and the third biggest newspaper in the UK.
• Metro is a perfect mix of national and international news wrapped around local information containing entertainment
previews, listings, weather and travel.
• Metro’s news stories are tightly written, so that the reader can take in all the key facts quickly.
• Finally the Metro is distributed in Bath, Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Leicester,
Liverpool, London, Manchester, Nottingham, Newcastle and Sheffield.
Sourced from: http://metro.co.uk/about/

Free sheet
Masthead – The
denotation of the masthead is
‘METRO’. The connotations of
‘METRO’ are that it’s a free
newspaper, and that as its free
its easy pickings for someone
who needs to read on a train or
bus on the way or the way
home from work.
Secondary lead- The
denotation if this is ‘it’s
wizards, first look at final
potter movies’. The
secondary lead connotes a
sub story which isn’t the
main article but is nearly as
important. And wants you
to read the paper to read
both articles of the sub
story and the main article.
Lead story-The
denotation of this is ‘They
think its over… It is now’.
The connotations of a black,
bold font on a white
background proves its
importance and wants you
to read through the paper to
get to that article.
Main image- The denotation of
the main image is ‘Wayne Rooney’.
The connotations of this is that the
article is going to be about him and
also what type of mood the article
will create due to Rooney’s reaction .
Price- The denotation of the price is
‘free’. This connotes that the issue is free of
charge and will be one of the papers being
given out. And anyone can pick it up.

Broadsheet
( )
• The Daily Telegraph & Courier was founded by Colonel Arthur Sleigh. Joseph Moses Levy, the proprietor of the Sunday
Times, agreed to print the newspaper. The first edition of the newspaper was published on 29th June, 1855. The paper was
not a success and when Sleigh was unable to pay his printing bill, Levy took over the newspaper and made it a success.
• Levy had appointed his son, Edward Levy-Lawson, and Thornton Leigh Hunt, to edit the newspaper. When he re-launched
the newspaper on 17th September, 1855, Levy used the slogan, "the largest, best, and cheapest newspaper in the world".
• After a couple of months the Daily Telegraph was outselling The Times and by January 1856, Levy was able to announce that
circulation had reached 27,000. The early Daily Telegraph supported the Liberal Party and progressive causes such as the
campaign against capital punishment. It also urged the reform of the House of Lords and the banning of corporal
punishment in the armed forces.
• A person appointed to the paper was Viscount Camrose. Throughout the war Viscount Camrose continued to work on
improving the sales of the Daily Telegraph. He took great care with the appointment of staff and was also personally involved
in the layout of the newspaper. In 1939 Camrose made the decision to carry news on the front page of the paper. That year
the circulation of the newspaper was 830,000. Sales continued to grow and by March 1947 and sales reached over a million.
However Viscount Camrose, died in Southampton on 15th June 1954. His eldest son, John Seymour Berry, inherited his title
and his second son, Michael Berry, became editor-in-chief and chairman of the newspaper.
Sourced from: http://spartacus-educational.com/Jtelegraph.htm

BroadsheetMasthead – The
denotation of the masthead is
‘The daily telegraph’. The
connotations of ‘The daily
telegraph’ are that it’s a
broadsheet newspaper, and
that as its bigger than a tabloid
newspaper there is more info
on it and takes longer to read
which is ideal for someone who
needs to read on a train or bus
on the way or the way home
from work and it takes a long
time.
Lead story-The
denotation of this is ‘Drug
dealers, gun runners and
Britain's biggest bank’. The
connotations of a black, bold
font on a white background
proves its importance and
wants you to read through
the paper to get to that
article.
Display advert-The
denotation of the display
advert is ‘a watch’. The
connotations of this is that it
gets people to read the
paper to get the watch
advert and see the details of
it, in case they are interested
in purchasing it.
Secondary lead- The
denotation of the secondary
lead is ‘Osborne facing vote
to delay fuel duty rise’. The
connotations of this is that as
it is a backup story on the
front page gets people to
read the paper to get to the
article which this title leads
to. And conveys the
importance of the article
from being on the front page.
Main image- The denotation of the main image on the front cover is Kate Middleton.
She is the main image as she is the only picture on the front page relating to an article and
she is one of the most important people for the royal family.

Choice of images
As you can see in the top left corner of the page I have the logo of the sun and this is put in the top of the page because if it’s behind
another paper or magazine on the shelf then it is easy to be seen and it’s the first thing that the viewer will see in order to give out ‘star
appeal’ (Richard Dyer).
The main image and the lead story as you can see in the top right is off Jessica Ennis and the story headline “The Six Pack”. The headline is a
pun towards Jessica as they have out the headline vertically next to Jessica’s six pack and the main image and lead story take up just under
a third of the page to connote its importance and also does create a ‘visual imperative’ (Galtung & Ruge) and ‘star appeal’ (Richard Dyer).
The secondary lead as you can see to the left side of the lead story also contains ‘visual imperatives’ (Galtung & Ruge) by having pictures of
Michael Jackson, Michaels mum and his doctor. This creates ‘star appeal’ (Richard Dyer) because it connotes the fact that the secondary
lead will be about those three people and also gives more of a visual idea of what the secondary lead suggests without going on and
reading the full article.
Finally below the lead story there is a visual advert which is about “2 free tickets to go to Thorpe park”. This also gives a ‘visual imperative’
(Galtung & Ruge) of having the Thorpe park logo so that the advert is not text heavy as most adverts aren’t and by being a brighter colour
than the rest of the front page which creates the ability to ‘star appeal’ (Richard Dyer) as that’s what you look at after the lead story and
main image.

Style of Language
This is a good example of a pun in ‘The Sun’ newspaper because the denotation of the headline is ‘Cheeky Burger’ which in simple
English terms is meant to mean cheeky b*****. The connotations of this would be that something has happened and that someone is in
a desperate appetite for food. The denotation of the copy is ‘PC blocks disabled bay to grab his McDonald’s. This connotes the fact that a
police officer has broken the law by parking over a disabled parking space just so he can fill his appetite with McDonald’s. As an officer
you are supposed to be enforcing the law but instead he has broken it just so he can go get his food from McDonald’s to fill his appetite.
The last sentence of the standfirst has the denotation ‘to get a McDonald’s lunch’. This is a very formal way of putting it, instead of the
words grab or snatch up they use the phrase “get” which is very simple for the reader to understand.
On the main image of the officer there is a punned speech bubble with a denotation of ‘ Can’t you see I'm in a McFlurry’. This comes
from a comic book idea to appeal to the reader because it gives the impact of laughter and comedy like interaction.

Double-page spread (DPS)
Standfirst
Main headline
The copy
Main image
Caption
Synergy in social media
Byline
Page number

• The denotation of the copy is Exclusive poll: Scots to back union...Just. The connotation of this is that it identifies what the article
is going to be about in simpler terms and what type of info the article is going to contain. The Psychographics of this denotation
would be the lower class and a high class from A to E because they are typical readers of the Sun when on their way to work, at
work or even just to read.
• The denotation of the main headline is 'IRN BROON'. The connotations of this is that a soft drink that is made in Scotland is called
IRN BRU and so by using it as a pun allows the reader to understand that something about Scotland is happening and also
connotes that Scotland and England are a strong union by containing iron which is strong and tough to break as the drink has iron
in it also.
• The denotation of the main image is Gordon Brown with many protesters that have signs saying love Scotland vote no. this
connotes the fact that not all Scots want to be separated from England and by having Gordon Brown in the picture shows true
power and status to being in control over the situation. This Denotation relates to the theory of ‘Katz’ escapism this is because the
main image on the DPS allows the reader to zoom out of the area and get into the article as to what it is about and what has
happened from the text and the image itself.
• The denotation of the synergy in social media is the sun newspaper on different devices. The connotations of this is that you can
access the sun on any internet device so therefore instead of buying a paper you can read it on the go with a phone or tablet
connected to the internet. This denotation can also relate to ‘Katz’ inform and educate this is because it gets the readers to view
different articles via different media platforms and gets the readers to learn through reading hard text and online text.
• The denotation of the caption is ‘Plea…Brown in Glasgow yesterday’. This connotes the fact that what is being said in the caption
will be abbreviated or similar to something within the article so the reader reads the caption and is made to read the article to
find out the cause and the solving problems of the caption.

• The denotation of the stand first is
This connotes that this is a little introduction to the article by not giving to much away and causes the affect to
make the reader keep reading the article. The font is in Bold because it is the leading introduction of the main
article, so by having it in a bold font gets the reader to read the article and see what the article is about in a
summary so will want to read on to see the conclusion of the article.
• The denotation of the by-line is . This connotes that the article is going to be
edited by a certain person and what their thoughts are on the situation as to whether Scotland should be
separate or not. Therefore, their political views could be ‘injected’ (Hyperdermic needle theory) into the
readership.
• The denotation of the page number is 8 this connotes the fact that one of the main story's is really close to
the beginning of the paper and by having a big DPS allows you to read on until you get to the main story
situated near the front or the middle of the newspaper.
• Hartley responds to all these connotations on this page because the age and gender of the readers of this
typical article will be 18+ and both male and female, this is because it is about voting as to whether
Scotland should still be part of the UK. The ethnicities of the readers of this type of article would be those
from both Scotland and England as this is to do with just those 2 countries.

Advertising
An advert which is placed inside “The Sun”
newspaper is food, shopping products . This
is because as part of the magazine is taken
up by stories and articles, by having products
advertised allows the reader who buy the
newspaper to go to big branded stores and
get the products from the lowest prices and
great deals which the readership of the
newspaper can afford. Such as this coffee
advert from Morrsions.
An advert which is placed inside
“The Sun” newspaper is food/drink
products . This is because as part of
the magazine is taken up by stories
and articles, by having products
advertised allows the reader who
buy the newspaper to go to big
branded stores and get the latest
deals and products from the lowest
prices and great deals which the
readership of the newspaper can
afford. Such as this advert from
ASDA.
As “The Sun” is a “white van man”
newspaper, by having a Vodafone
advert conveys that the business
men which work and buy the
newspaper this advert advises
them to go out and get a phone on
Vodafone for their business at a low
contract price.

The sun is advertised on many media platforms and the one this
is advertised on is YouTube. This is because YouTube has a very
wide target audience and shows videos across many different
platforms from music, sport and games. By having the sun
advertised on YouTube allows the viewer of the video to go and
get the paper as it is full of detail and sections for different tastes.
The sun is advertised on many media platforms
and the one this is advertised on is Twitter. This is
because Twitter has a very wide target audience
and shows tweets and ideas across many different
platforms from music, places and sports. By
having the sun advertised on Twitter allows the
viewer who decides to follow the sun on Twitter,
to go and get the paper as it is full of detail and
sections for different tastes and from what has
been tweeted about it.

The sun is advertised on many media platforms and
the one this is advertised on is Facebook. This is
because Facebook has a very wide target audience
and shows updates and statuses across many
different platforms from music, sport and games. By
having the sun advertised on Facebook allows the
viewer who decides to add the sun to go and get the
paper as it is full of detail and sections for different
tastes and from what has been written about it from
likes, comments and statuses.

Readership
The age from which I found these statistics is adults of both genders aged from 15+. As you can see their 14,464 copies of the
sun/the sun on Sunday that are sold monthly which the majority of those consumers would be from stereotypically from a C2, D,
and E type demographics because the content of the magazine is soft news compared to some parts which are hard news.
Therefore soft news isn't word heavy and people are able to read what the article is about. Never the less the price of the paper is
really cheap so therefore can be afforded by the majority if not everyone because it is such a low price from the amount of
journalism that the paper contains. However ’The Sun’ does appeal to those in the categories of A,B,C1 because they might like to
read a red top tabloid on the way to work or the way home so they kill time by reading the up do date latest news.
Monthly on average according to this that around 8,029 men buy the paper. This is because a unique selling point of ‘The Sun’ is
page 3. Men sometimes just buy the paper just for that content and don’t really bother reading through the paper to get to the
interesting bits just to see that specific page.
Monthly on average according to this that around 6,436 women buy the paper. This is because a unique selling point of ‘The Sun’ for
men might be page 3, but women like to read through the paper to see the up to date latest news. For women page 3 might be a
turn off as they may think that women shouldn’t be presented in that way just so men can buy the paper.

Website
The website for The Sun however is a very different layout to the hard copy version, this is because all the
articles are in a list and the reader has the opportunity to go on the website and click the article which they
want to read.
The banner however has the same colour and the same font style as the hard copy version but the banner on
the paper doesn't go over the length of the page unlike the website itself.
The website however is a free way to view news because you can just go online and read the article rather than
having to go out and buy the paper to read, unless the reader is from classes C1-E were they might be going to
work and want to read the paper whilst on the train, on their break or on the way home.
The website has adverts and promotions on the right side of the page which is similar to the newspaper,
however the paper tends to usually have the adverts on a full page which is more attracting to the reader,
whereas on the website by having the promotions on the page allows the reader to click on the links provided
and also allowed to sign up to the magazine and get prizes such as gift cards for signing up unlike the paper
were you get promotions such as a chance to win prizes but cant sing up for the hard copy version of the paper.

News values
Magnitude- The story based within the Sun newspaper released on Thursday, September 18th, 2014 was related
between the vote of whether Scotland and England should be separate. This is a story of high magnitude because
two really close bonded countries are voting to either be kept as part of the British isles or to be separated. This is a
story of high magnitude to both British people and also to a wide audience in Scotland. By having a really big
outgoing headline it allows the reader to be automatically drawn into the story and by having a picture of Gordon
Brown and a bunch of protesters increases the magnitude of the story.
Personality- This story contains a major famous person in the likes of Gordon Brown, by having such a powerful and
an up status member of parliament will really start to attract attention the to readers because he has been involved
in the discussion and voting between England and Scotland as to whether they should be kept together or split.
Gordon Brown however applies the fact that he is a very powerful person and will attract a lot of attention in the
newspaper from the article and what his opinion of the idea is between England and Scotland.

• Conflict- Their is a lot of conflict in this article between England and Scotland because as a reader you can
decide whether to take England's side in the vote or Scotland's side of the vote depending on what you
feel is right by reading the article. The majority of conflict will come from a Scottish prospective as they
wanted to split up from us so the Scottish citizens will probably vote Yes to splitting up from the England,
and the English citizens will vote No to the split.
• Visual imperatives- This story is based on visual imperatives because in the middle of the double page
spread you have a picture covering half a page and a little bit on the other. This picture draws the most
attention as it has Gordon Brown in front of many protesters which gives the impression that he has
power over them and also has the ability to decide what to do next. Another visual imperative is the pie
chart which is split into 2 sections those who vote Yes and those who vote No as a demographic reading.

Conclusion
WWW
1. Within this PowerPoint their was many strengths and these were I got the work done by the deadlines and
I had used a range of websites to identify and explain each of my points on the PowerPoint slides.
Throughout this learning outcome by getting my work done by the deadlines allowed me to focus on
getting the corrections done for this learning outcome as well as focus on doing other work for more
learning objectives so that the objectives ca be done by the deadlines and be done by the best of my
ability to secure the Distinction.
2. By the use of using different websites to back up and support my points in the PowerPoint of this learning
outcome allowed me to gain more knowledge about the magazines and the newspapers which are
brought frequently. This was beneficial because it would help me complete further learning outcomes to
the best of my ability.
EBI
1. The EBI’s for this learning outcome would be to spend more time doing research and do more work than
usual so I can get ahead of the game. By not doing enough research I had to complete corrections to the
PowerPoint so I could secure and make sure that I get the Distinction grade, however if I had done more
work I can be able to achieve the Distinction grade for my work.

Unit 30 - LO1

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Unit 30 - LO1