Logbook for blog page.

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book
Name: Katherine Hulatt
Candidate Number: 6664
Center Name: St. Paul’s Catholic College
Center Number: 64770
Set Brief - Print
Music Magazine – Production
Preliminary Task Progression, Log Book

2. Preliminary Task Progression–
Evidence
Front Cover
Step-by-step

3. Preliminary Task Progression– Evidence
Front Cover
Step-by-stepStep 1
To start off with, I had a blank page with
the colours maroon and blue at the top
and bottom to represent the school
colours. I chose these colours to be my
colour scheme as I was creating the
school magazine and these colours are
basic and effective to use.
I went on a website called ‘Dafont’
to choose the font for my
masthead. I went with the font
called ‘college’. I thought this font
went nicely with the theme of
college and school as its very bold
and eye-catching. Following on
from this, I added 2 small images of
the St Paul's logo so it made it
obvious to readers that the
magazine was about St Pauls.
Once I was happy with the font I chose
which was ‘college’ I then went on to
add the strap line ‘success, fashion and
fun’ which Is effective as it wont bore
the readers as its not all about school
work it has some elements of fun
within the magazine. Following on
from this, I added the popular social
networking logos, Facebook and
twitter and also a barcode, the website
address and the date and issue.
Step 2 Step 3

4. Preliminary Task Progression– Evidence
Front Cover
Step-by-stepStep 4
After the previous conventions I
placed on my school magazine, I took
lots of images of my friend Toni. I
made sure she looked happy, friendly
and positive so that the pass-along
audience would be attracted to buy
the magazine. Following on from this,
I also had Toni look straight at the
camera this is so that my pass-along
audience would also get a personal
feel to the magazine.
Step 5
After step 4, I added
the puff promotion and
the cheap price label
significantly to attract
the pass along
audience.
Step 6
Lastly, this was the end of my front
cover. I added the appropriate cover
lines to give the reader a clear insight
of the content of the magazine.

5. Preliminary Task Progression–
Evidence
Contents Page
Step-by-step

6. Step 1
Preliminary Task Progression– Evidence
Contents Page
Step-by-step
Step 2 Step 3
The same as my front cover,
I initially started off with a
blank page and the maroon
strips along the bottom and
the tops of the page.
Step 2, I started to add the appropriate conventions of a
typical contents page. As you can see on the top of the
page I added the ‘contents’, ‘issue 1’ the St Paul's logo
and the ‘repeated’ (Steve Neale’) the magazines names
from my front cover. Following on from this, I wrote up
my editorial on word so I could check for spelling and
grammar mistakes. Once I had done this I added it on to
my contents page and used the ‘pen tool’ to incorporate
it neatly in.
As you can see, for step 3 I
added the features (cover lines)
along side the page number
where you could find the story
within the magazine

7. Preliminary Task Progression– Evidence
Contents Page
Step-by-step
Step 4 Step 5
For step 4, I added 3 thumbnail images of the cover lines
so the readers could get a quick insight of what the
stories would contain. This made my page look more
appealing to the set target audience.
Step 5 was the last stage of designing my contents page.
I added the web address to the bottom of the page
alongside the social media links.

8. Section 1) – Log Book

9. Clash magazine–Genre research
• ‘Clash’ magazine,is a popular musicand alsofashion magazine basedin
the UnitedKingdom,(Scotland).
• The firstissueof ‘Clash’magazine wasreleasedin 2004and is published
everymonthbut only10 timesyear by MusicRepublicLTDwho over took
ClashMusicLTDafter they fellinto liquidation.
• The editorof ‘Clash’magazineis a man calledSimon Harper.
• ‘Clash’ magazinehave won a numberof awardsincluding,‘best new
magazine’in 2004and lateron at the ‘recordof the day awards’won
‘magazine of the year’in 2011.
• ‘Clash’magazinefeatureand wide range and varietyof musicbandsand
artistssuch as; ‘The 1975’,‘LanaDel Ray’,‘Jake Bugg’,‘Lorde’and ‘Artic
Monkeys’.
• As well as alternative artistsbandslike the oneslistedabove , clash
magazinehave featuredmoremainstreamartistssuchas DJ
Shadowand Kanye West and alsoolderbandssuchas the Beastie
Boys.

10. Established Magazine for my Research (Clash Magazine)
Masthead-
Themastheadis locatedin thetopcenterof themagazine’s
frontcover.TheconventionsofthemastheadIs verybold
andlargeandhasbeenseparatedoutneatlytoattractthe
prime‘passalongaudience’.Theeditorhaschosento keep
thecoloringofthemastheadwhitein themewiththe
monochromecolorswiththerestofthefrontcoverto
representthattheband‘the1975’is analternativeindie
band.
Mainimage-
Thereis onlyoneimageon thefrontcover,which
thereforemakesit themainimage.Asit is theonly
imageon the frontcoverit takesoverthewholepageto
makethe‘passalongaudience’whoarefansof ‘the
1975’wantto buythemagazineastheimageis of the
leadsingerin theband.
Strapline-
Thestraplineis positionedonthe
toprighthandcornerofthefront
cover.Thestraplineis usuallya
phraseorslogantellingthe
consumerwhatis goingtobe
featuredin themagazine,ensuring
theconsumerthattheyknowwhat's
goingto bein theregenreof
magazineso theconsumerwillget
thebestvalueformoney.Clash’s
straplineis keptsimplestatingthe3
aspectswhichthemagazinecovers.
Barcode-
Thebarcodeis positionedatthe
bottomrighthandcornerof the
frontcover.Alongsidethebarcode
is hasthedate,month,priceand
issuenumberof themagazine.
Coverlines-
Thecoverline'son thismagazineare
locatedonthetopmiddlerightof the
page.It carriesthecolourwhitefrom
themastheadwhichstandsoutasits
onthefaceofMattHealy(leadsinger
of ‘the1975’).Thecoverlinesare
designedtoattractthe‘passalong’
audiencesattention
Mainheadline-
Thisis themainstatementonthefrontcover
of themagazine.Itsin boldandlargefontso
it reallystandsoutto the passalong
auidience.

11. Publisher Research
• From my research on ‘Clash magazine’ the
information I have gathered is that the
readership of ‘Clash’ is 188,940, following on
fro this the circulation is 47,235. Surprisingly,
the approximate gender split is on a 50/50
basis and the average age readers is 71% 21-
31 which is a similar age group that I want my
magazine to be for.

12. Target Audience:
The target audience for ‘Clash magazine’ can be detonated/clarified for both the female and male audiences between
the ages of 18-35 which are described as the ‘download generation’. ‘Clash magazine’ target this expanded age range of
readers by alternating between modern bands such as ‘The 1975’, ‘Coldplay’ and ‘Oasis’ to artist and bands such as ‘Jay
Z’ ‘Kanye West’ and the ‘Beastlie Boys’. Following on from this, ‘Clash Magazine’ also attract the people who are
interested in fashion and film as the feature this in their magazine. ‘Clash magazine’ press pack states that 37% of their
readership is between the ages of 37% of their readership is between the ages of 21-25 and other 34% states that the
target ages are from the ages 26 to 30. Furthermore clash’s press pack represents that 52% of their readership Is actually
male. Thus concluding that the target audience is men aged between 21 and 30.
The target audience are mainly males and this is because they write about the kind of music that the males of these
particular age ranges will be interested in, therefore they can personally identify with themselves with the articles (Katz).
As ‘Clash’ have such wide age ranges of readers, this connotes the they have they ability to appeal to a lot of people as
the also feature fashion and film. Social climbers (Maslow’s) are the most likely to read this magazine as it is about music
artists and celebrities, therefore these people will want to be just like the people in the magazine because of the lives
that they have. In addition to this, social climbers will want to read this magazine because they feel as it they are being
forced to improve to improve their status within society. To conclude, I think that audience of Q magazine fit into the ‘B’
‘C1’ category of the socio-economic needs, which means that Q magazine are able to make their magazine more
expensive as people in these groups will be able to afford the magazine.
What is the USP of this magazine?
From the research completed into this media product, I think the USP is mainly the pictures which relate to the
stories in the magazine. They are an effective USP because they help the readers visualize and picture the
stories better and more interested in the story. Following on from this another USP is the fact that ‘Clash
magazine’ also feature a fashion and film section. This then attracts a wider audience which ‘Clash magazine’
will make more profit on the magazine and also there is an alternating variety of bands and artist which allows
‘Clash magazine’ to elongate their ages in their target audience. Lastly, a final USP of ‘Clash’ is the main articles
that are featured because they can have exclusive interviews which no other existing magazine has so this will
attract the reader more to buy ‘Clash’ more as pass along audiences are very much attracted to ‘exclusive’
features as they know that they are not going to read that in any other magazine.

13. Conventions
of a Music Magazine
Masthead.
‘Puff’
Promotion.
Small
thumbnail
images that
relate to the
existing cover
lines within
the magazine
itself.
Main image which
Is ‘star appeal’
(Richard Dyer)
Black and white
contrast with the
yellow and red
colour scheme,
this could be a
USP or help for
the pass along
audience to be
attracted to buy
and read the
magazine.
Cover lines
Barcode

14. Target Audience:
The target audience for ‘NME magazine’ can be denoted as again, similar to ‘Clash magazine’ a largely male dominated
audience starting from the age 16-30 which again, like ‘Clash’ is a rather expanded age range. From doing statistic
research, it shows that 73% of ‘NME’S’ readers are exactly males and only a tiny 27% of their readers are actually
females which surprised me. NME mainly try to attract the male audiences and they do this by trying to add a basic
masculine effect to the magazine by putting male artists in their articles like ‘Jake Bugg’ which is the front cover I have
chosen to annotate. The target audience for ‘NME’ can personally identify (Katz) themselves with the articles with the
issues of the magazine as they are interested in the specific genre of music of each ‘NME’ issue, therefore this means
that they can relate and personally identify themslesbs with each other and let each artist inspire them. Following on
from this, the audience of ‘NME’ are social climbers (Maslow) because the magazine has articles on a variety of
successful celebrities which is an inspiration to readers. A large percentage of people want to raise their status with
society so that they can end up like their favorite celebrity, therefore this classifies them as social climbers. To conclude,
I personally feel the target audience of this magazine can be denoted as the c1-c2 category of the social economic
needs table as the magazine is not formal it’s a casual light read and is inexpensive.
What is the USP of this magazine?
From the research completed into this media product, I think the USP is the unique masthead as its very bright and
bold. And the pass along reader immediately see it which makes it the main focus for the reader as its what they see
straight away. Following on from this, the cover lines are very interesting and intriguing for the reader because the
artists and bands are specifically targeted at the genre of the music magazine. Then consumer will automatically be
interested and want to read the magazine as its been aimed at that particular target audience.

15. Publisher research
• NME is a British weekly magazine and was firstly published in March 1952. NME
magazine music genre focus is alterative, indie and rock music and have a range of
current popular artists and bands for example: Artic Monkeys and Jake Bugg.
Although NME is a music magazine, it also has an online version that was launched
in 1996. NME magazine currently has over 7 million users per month.
• The editor of NME magazine is Mike Williams and has been since June 2012. As a
result of this, TimeInc.UK is the publisher company for NME magazine because of
the music genres it focuses on throughout its magazines.
• “NME IS AT THE FOREFRONT OF MUSIC CULTURE – SETTING AGENDAS,
INSTIGATING DEBATE AND CHAMPIONING EXCITING ARTISTS OF ALL GENRES”-
TimeInk.UK.