Unit 15-LO3

Graphic Layouts
Date
Day1artists
Day2artists
Day3artists
Date
Date
Website links for tickets
Sponsors
Date Date Date
Day 1
main
headliners
Day 2
main
headliners
Day 3
main
headliners
rest of artists
performing
on day 1 of
festival
rest of artists
performing
on day 1 of
festival
rest of artists
performing
on day 1 of
festival
Website links for
tickets
Sponsors

Graphic Layouts
Sponsors
Dates for festival
Day 1 Artists inc.
Headliners
---------------
Day 2 artists inc.
Headliners
--------------
Day 3 artists inc.
Headliners
Website links to purchase
tickets to the festival
Day 1
artists inc.
headliners
Day 2
artists inc.
headliners
Day 3
artists inc.
headliners
Websitelinks
topurchase
ticketstothe
festival
Sponsors
Dates for festival
The hand drawn drafts and graphic layouts gives me an idea of what format would be
more suitable to use for my festival as it needs to appeal to the target audience and
enables me to see if the ideas that I have drawn out work well in a graphic layout.

Campaign message
The campaign message for my festival that I am
implying to the target audience is ‘New Music
Hits’. This campaign message connotes to the
audience how the music is best played live and
why it is worth attending. In addition, this
campaign message will convince the audience to
attend the festival along with the line-up as it all
links perfectly for it to be a success.

House Style
• My house style for my festival poster will need to be aesthetically
pleasing as well as appealing to the audience. This is why I have
chosen colours that are light but at the same time bold as this
needs to be a festival which is unforgettable and where everyone
will have the best experience possible. In addition, I will be using a
light background such as a sunset which will contrast with the font
and colour of the font that is used. Also, the fact that the festival is
set in the summer time, the sunset background represents the
emotion summer intends to put upon people so how if reflects a
relaxing, joyful and energetic emotion. With the font, it will be
consistent in terms of using bold font so that it is able to stand out
especially with those looking at the poster and the names of the
artists performing would be shown by using their own logo names
so that it is easier for the artists to identify which artists’ logo it is
that is due to perform at the festival.

Own photos
These images that are displayed have all been taken by myself and they all relate as
they are all sunsets but taken in different locations as well as different orientations. The
top left image is most suited because it fits all the connotations needed for an
appealing background for my festival poster.

Proof-reading and Sub-editing
• For proof-reading, the text that is displayed on the
festival poster especially the location in where the
festival will take place, which artists are the headliners,
the links in where to obtain tickets and which
companies are sponsoring the festival. Those who will
check for these mistakes would be the writer and
editor as it is their job to ensure that the text written is
correct, accurate and is clearly displayed on the poster.
• For sub-editing, the writer and editor will be
responsible for this as they ensure that all the text
displayed on the festival poster is precise and accurate.
This includes the dates of the festival as this is
important for the audience to be informed about.

Production Plan
Week beginning: 27th February 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Have talks on
what dates the
festival will take
place and decide
who the
headliners and
other artists will
be
Come up with
the layout for
the festival
poster and make
an
announcement
on the first 3
headliners of the
festival
start with the
production of
the advert so
that it is set for
release on
Sunday
Send the first
part of the print
based
advertisement
to the printing
company.
Festival poster
start the process
of printing
Posters are
released along
with the first 3
headliners of the
festival.
Completed by Completed by Completed by Completed by Completed by Completed by Completed by
Wednesday 1st
March
Wednesday 1st
March
Sunday 5th
March
Saturday 4th
March
Saturday 4th
March
Saturday 4th
March
Week beginning: 6th March 2017
Begin with
designing the
layout for the
poster
announcement
of the next 3
headliners.
Finalise the
ideas of the
second poster
and begin with
production
Carry on with
the production
of the posters
Send the
finalised poster
ideas for
printing
Finalised festival
posters are
printed
Posters are
released along
with the next 3
headliners of the
festival.
Tuesday 7th
March
Wednesday 8th
March
Thursday 9th
March
Friday 10th
March
Friday 10th
March
Saturday 11th
March

Production Plan
Week beginning:13th March 2017
The layout for
the poster which
includes all of
the artists, what
dates they are
performing etc.
Is made
The official
poster which
outlines all the
artists
performing at
the festival as
well as the dates
is finalised.
Send off the
official poster for
printing
The official
posters are
being printed
Release the
official festival
poster advert to
the public
Tuesday 14th
March
Wednesday 15th
March
Wednesday 13th
March
Thursday 14th
March
Friday 15th
March
Make another
design for the
festival poster(
same festival)
Spend most of
today continuing
with designing
the second
poster for the
same festival.
Finish
completing the
design for the
festival poster
advert.
Make sure that
all the travel
information,
ticket websites
etc. are
confirmed for
the festival
Finalised the
idea for the
second festival
poster advert
and release to
the public.
Tuesday 21st
March
Wednesday 22nd
March
Wednesday 22nd
March
Thursday 23rd
March
Friday 24th
March

Production Plan
This production plan outlines the whole production of the advertisement for the festival which
leads up to its deadline so when the posters are released to the public.
Finalise the final
poster design,
choose between
the two designs
made.
Start producing
the final festival
poster advert
Carry on with
producing the
poster
Make sure that
the advert is
checked through
and no errors
are present.
Tuesday 28th
March
Friday 31st
March
Friday 31st
March
Week beginning: 3rd April 2017
Send the
advertisement
to the magazine
companies
Check if any of
the companies
got copies of the
magazine and is
released with its
next issue.
Make sure that
magazines that
are within the
same genre of
the festival get
the advert.
Start planning
and noting down
ideas for audio-
visual
advertisement
Gather clips
from the festival
from its previous
year
Monday 3rd April Tuesday 4th April Wednesday 5th
April
Monday 10th
April
Monday 10th
April

Production Plan
Week beginning: 10th April 2017
Plan pitch which
outlines ideas
that were noted
down for the
audio-visual.
Look into a client
willing to invest
into the
advertisement
Once a client has
been found,
contact them in
terms of when
they are
available to see
the pitch for the
audio-visual
advertisement.
Run through and
practice the
pitch, making
sure all the
points and ideas
included in the
audio-visual is
outlined clearly
in the pitch.
Deliver the pitch
to the chosen
client which
outlines the
ideas used for
the audio-visual
advertisement.
Create a story
board for the
audio-visual
advertisement
displaying what
will be included
in the
advertisement.
Wednesday 12th
April
Wednesday 12th
April
Wednesday 12th
April
Thursday 13th
April
Monday 17th
April
Week beginning: 17th April 2017
Schedule and
book an
appointment
with video
editor to discuss
plans about the
audio visual.
Look back at
videos from the
previous year of
the festival and
Take out clips
which will be
included in the
audio visual.
Appointment
with video
editor, put all
the clips from
the previous
year of the
festival in along
with reviews,
the line-up etc.
Go through
finishing touches
of the audio-
visual
advertisement,
making sure all
the clips are in
place.
Release the
audio-visual
advertisement
for the festival
on all platforms
on social media
e.g. YouTube,
Facebook and
twitter
Monday 17th
April
Wednesday 19th
April
Friday 21st April Friday 21st April Friday 21st April
References
https://www.ecgprod.com/how-to-make-a-television-commercial/
This production plan outlines the whole production of the advertisement for the festival which leads up to its deadline so
when the posters are released to the public. This includes about the audio-visual and print-based advertisement.

Budget
summary
Job Role Salary
earned(highest/average/lowe
st)
Publisher £47,500/£32,500/£25,000
Marketing £47,500/£32,500/£25,000
Design £52,500/£42,500/£32,500
Editor £32,500/£27,000/£23,000
Writer £47,500/£37,500/£25,000
Equipment Cost
Office space £300 per person per month-
£97,200 for 1 year.
Desks(x 27-stand with screen) £1,030 each making it a total of
£27,810.00
Chairs(x27-swivel chair) £35 each making it a total of
£945.00
Printer £49.99
Cameras(X4) 319.00 each so a total of £1,276.00
Pens(box of 50 pens) £8.33
Paper(500 sheets) £2.33 excl VAT
Adobe Creative Cloud(All apps) £53.20 per month
Apple MacBook Air 13.3” (x27) £899.00 each so the total is
£24,273.00
These two tables outline what the cost of each equipment is that is
required in order to create the festival poster and what the salary
for each job role that is needed for the festival poster to be
produced. For example, Adobe Creative Cloud is needed as it has
Photoshop which is the software needed to create the festival
poster. In addition, pens and paper are needed to design what the
template of the festival poster will look like before it is created on
Photoshop.
References for equipment
• https://creative.adobe.com/plans?store_code=gb&promoid=P3KMQZ9Y&mv=other
• http://www.ikea.com/gb/en/products/desks/office-desks/bekant-desk-sit-stand-with-screen-black-brown-black-spr-39061177/
• http://www.currys.co.uk/gbuk/computing/laptops/laptops/apple-macbook-air-13-3-21962977-pdt.html
• http://www.currys.co.uk/gbuk/computing-accessories/printers-scanners-and-ink/printers/canon-pixma-mg5750-all-in-one-wireless-
inkjet-printer-10143745-pdt.html
• http://www.ikea.com/gb/en/products/chairs-stools-benches/office-chairs/torkel-swivel-chair-bomstad-black-art-50212486/
• http://www.currys.co.uk/gbuk/computing-accessories/printers-scanners-and-ink/printers/canon-pixma-mg5750-all-in-one-wireless-
inkjet-printer-10143745-pdt.html
• http://www.flexioffices.co.uk/surrey/leatherhead/reigate-road_kt22_id4935
References for Job roles
• https://www.totaljobs.com/salary-checker/average-
publishing-salary
marketing-salary
photographer-salary
editor-salary
design-salary

Budget Summary continued:
Printing Quotes and Costs
References
http://www.alocalprinter.co.uk/uk/posters/
This screenshot displays the
pricing of A4 and A3 posters
depending on the quantity that is
chosen. As I have chosen a
quantity of 200 posters in the size
A4, the total cost would be
£40.00 exc. VAT which is cost
effective as this is a cheap price
especially for festival posters that
will be distributed nationwide but
copies of the festival poster will
be available online.

Resources
Resources that I used were:
• Adobe Photoshop: This software enabled me to edit all of the
content present on my festival poster and to edit out any
information or images that doesn’t need to be included in the
poster.
• Microsoft PowerPoint: This is used to edit and organise my slides
that are part of all the LO’s for Unit 15 and to present in my pitch.
• Internet explorer: this was used to research in detail information
about the festival of inspiration, images to include in the poster
and any resources that were needed in order to complete all the
LO’s and the festival poster in general. I also added references to
any of the slides that were needed as this links to the websites
that I used to research information that was used for that specific
slide.

Risk Assessment
Software risk assessment
Resizing the image
When resizing the image taken of the sunset, I needed to
make sure that whilst resizing the image, I had to check if
any pixilation with the image was taking place or else the
image wouldn’t be clear. To resize the image on Adobe
Photoshop, I had to place the image on the blank canvas
and hold down the shift key so that the image keeps its
original shape without any pixilation. Lastly, if you want to
make the image bigger or smaller, click on ‘edit’, then the
option ‘free transform’ and hold the shift key so that it will
allow you to change shape without any pixilating or any
other issues.
Potential Hazards/Risks
The photoshoot will take place at Epsom Downs on the 8th
April 2017 at around the time of 5-7pm. This was an ideal
location for the photoshoot to be carried out as Epsom Downs
has the open space format like a festival to take the best shots
along with the sunset.
• As the shoot is taking place in an open space, this means
that there could still be members of the public so I would
need to be careful in not taking images of them as they
would not be comfortable with that.
• Make sure that there isn't anything in the sky e.g. a flying
kite that is obstructing the way of the shoot so that clear
images of the sunset can be taken.

Step by step on how advert was
created
1. Firstly, I opened Adobe Photoshop, in which I set the document to A4 size as this is the right size for the
festival poster.
2. As I shot an image of a sunset to use for the background, I inserted it as an object and therefore locked
it so that it wouldn’t move out of place.
3. Then I moved the masthead for the festival to the top-middle area of the poster, this connotes to the
audience that the festival is based on the magazine and links with the music genres presented in the
magazine itself.
4. Text with the festival dates and the location of the festival are located under the masthead on the
festival poster. I used white text and black outlining for the dates and location as this highlights to the
audience the key information they need to know about the festival if they were to attend.
5. After I have completed the previous action, I placed a text box in the middle of the poster which
contained all the artists that are due to appear at the festival and the gradient tool was used for the
text to add more colour definition to the poster.
6. Below the artists text, website links for the festival tickets was placed in black-outlined white text
which highlights to the audience these are the websites that are authorised to sell the tickets and other
websites trying to sell tickets are unauthorised and would be counterfeit.
7. Lastly, in the top-left corner of the poster, all the brands that sponsor the festival have been placed in
this position in order for the audience to know that products that are provided at the festival come
specifically from the sponsorships from the brands backing the festival.

What the audio-visual advertisement
will be like
The audio-visual advertisement will consist of clips from the
previous year of the festival along with reviews from those
who have attended previous years as well as including the
line-up so those who are yet to headline the upcoming
festival. This will last for about 2 minutes and will be uploaded
onto social media platforms that have a wide audience such
as Facebook, YouTube and Twitter. This will be the best option
as the audience would tend to go on social media rather than
watch the advert on TV meaning it is saves money. As the
official festival poster was released on Friday 15th March, the
audio-visual will be released on Friday 21st April which is a
suitable time considering the poster was released 5 weeks
before meaning the audience already know which artists are
going to be featured and where the festival is taking place.

Unit 15-LO3

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Unit 15-LO3